back to article Here's one way to cut support ticket volume… send them to another company entirely

The CEO of the company behind note-taking app Obsidian says the well-known video game house of the same name has sent one of its customer queries to his own team – claiming that "off-the-shelf AI support software" is why the gaming firm gave a user the wrong email address. Steph Ango said on social media that note-taking crew …

  1. elsergiovolador Silver badge

    Purpose

    The purpose of customer service is attrition. Customer wants to get to point R (resolution), but customer service has to guide them through points A, B, A, C, E, F, A, B, E, F, A, B, A, D until they stop writing.

    Bonus points is when customer gets angry - they you can just close the case.

    1. Sorry that handle is already taken. Silver badge

      Re: Purpose

      I've encountered customer "support" systems that require you to respond to automated emails every few days to keep the request open when they haven't even been looked at by someone yet.

      1. IGotOut Silver badge

        Re: Purpose

        Virgin?

      2. Anonymous Coward
        Anonymous Coward

        Re: Purpose

        McAfee used to be like that. Them: "reboot, then reinstall, see if that fixes it" Me: "ok, but I can't reboot right now, this is a production server, I'll reboot and reinstall this weekend when the office is empty".

        22 hours later, get an email "case automatically closed, no customer response."

        I quickly learned to set a reminder to send daily update emails to keep the case open.

        Bastards.

    2. Michael Hoffmann Silver badge

      Re: Purpose

      I think most route you through C, F, K, O, U, and Y in some order...

      1. Anonymous Coward
        Anonymous Coward

        Re: Purpose

        More like FCAWF...

  2. alain williams Silver badge

    Bonus points is when customer gets angry - they you can just close the case.

    I have had this in shops as well - they try to put me off, when I persist they claim that I am shouting/abusive/... and then refuse to talk to me.

    1. hedgie

      Yeah. I've been given the run-around a few times, and they're just trying to either provoke people or get them to give up. Last time I actually had to get a refund on something, it took 4 calls and as many escalations. I think they finally processed it (after telling me they would the 2nd time I called) to get rid of me, or one of them finally got it through their head that the next call I made was gonna be to my card issuer and I'd be getting my money back *that* way.

      1. Sorry that handle is already taken. Silver badge

        I went through a similar rigmarole once but since it was over a trivial amount of money, I dropped it after they'd admitted their mistake in writing (even though the promised refund never arrived).

  3. Dan 55 Silver badge
    Devil

    As usual, it's Microsoft's* fault

    All Microsoft business lines have to hit a 30% profit margin and Copilot is mandatory everywhere in the company so closing support tickets with an AI slop answer and and automated e-mail responses for PR enquiries is the result.

    * Obsidian Entertainment was bought by Xbox Game Studios in 2018. Everything Xbox Game Studios touches turns to crap (it's worth reading, it rips into MS' hopeless inept management).

  4. DarkwavePunk Silver badge

    Nightmares

    I was kind of on the other end of this. Used to get really angry (American) people phoning the help desk for a company I worked for. Couldn't work out what the fuck they were banging on about. Turned out that some American state automated toll system was called the same name as the global internet roaming company I worked for.

    Sadly, rebooting Windows XP computer didn't solve their issues with some fucking toll bridge in Iowa or whatever. Other American places starting with "I" exist.

  5. trevorde Silver badge

    Reducing the bug count

    Worked for a company where the QA criteria for shipping was <200 severity 1 bugs. As we approached the release date, all bugs were 'reviewed' and, surprise, surprise, we had less that the threshold, we shipped on time, everyone got a bonus and everyone was happy (except for our customers).

    1. Fruit and Nutcase Silver badge
      Joke

      Re: Reducing the bug count

      Did you work for Microsoft?

      1. DJV Silver badge

        Re: Did you work for Microsoft?

        Of course he didn't! Microsoft never review bugs, that's the customer's job.

        1. Brad Ackerman
          Trollface

          Re: Did you work for Microsoft?

          If a Microsoft employee creates enough PBIs in the right product areas, Teams bugs will eventually be fixed. But it took over a year the last time I tried (utterly hosed Bluetooth audio on Macs). Mostly they just get closed as "obsolete" having never been scheduled for a sprint.

  6. Anonymous Coward
    Anonymous Coward

    Doesn't have to ge AI

    Our company published thousands and thousands of leaflets and other promotional materials and sent them out to all our customers, as well as dished out at a major trade show.

    The only issue was the contact number they published was that of Barclaycard.

    Of course the marketing team had the bright idea, and they were deadly serious, of asking me (Telecoms guy) if I could contact Barclaycard and see if they could transfer the number over to us.

    So you don't need AI to make stupid mistakes.

    1. O'Reg Inalsin Silver badge

      Re: Doesn't have to ge AI

      Automated stupidity is superior.

    2. vtcodger Silver badge

      Re: Doesn't have to ge AI

      "So you don't need AI to make stupid mistakes."

      OK, so you don't NEED it. But you have to admit that AI makes stupid mistakes easier and less labor intensive.

      1. Anonymous Coward
        Anonymous Coward

        Re: Doesn't have to be AI

        'AI' does not mean 'Artificial Intelligence'

        'AI' means 'Automated inexactitude' ... ask it ANY question and it will give you an 'inexact' answer with the utmost confidence.

        :)

      2. hedgie

        Re: Doesn't have to ge AI

        More stupid mistakes for less effort! It's the breakthrough we've all been waiting for.

    3. jake Silver badge

      Re: Doesn't have to ge AI

      "To err is human, to really mess things up requires a computer." —Paul Ehrlich, The Farmers Almanac, 1978

      And I'm pretty certain that it was a fairly well known saying prior to that ...

    4. Michael Hoffmann Silver badge

      Re: Doesn't have to ge AI

      The goal seems to be to "blame the AI" - the ultimate form of avoiding responsibility.

      It's always about CYA for these people.

      Remember: "they who smile when things go wrong, have thought of someone to blame"

    5. Bebu sa Ware Silver badge

      Re: Doesn't have to ge AI

      So you don't need AI to make marketing team mistakes.

      Just makes the absolute howlers less "creative" and possibly more predictable... perhaps even preventable.

    6. Anonymous Coward
      Anonymous Coward

      Re: Doesn't have to ge AI

      Had that been possible then they would have blamed you for all the Barclaycard calls they received.

  7. jake Silver badge

    Nothing new.

    In 1999, for some reason I had become the "go-to" computer guy for many of the Veterinarians on The Peninsula[0]. They were all running late 1980s, early 1990s IBM PCs (486 "ValuePoint" machines, for the most part), with SCO Xenix, now updated/graded to ver. 5.x[1] ... The Vet Practice Management software was provided by IDEXX, but was built by PSI ... Needless to say, IBM, SCO, PSI and IDEXX all claimed the other three were responsible for any Y2K issues that may (or may not) crop up.

    Most of the Vets, assured by these four companies wonderful bedside manner, switched to Cornerstone or Avimark software running on Win98. I cheerfully set 'em up and then dropped out of that world (except for a few cases). Xenix had worked great, was never an issue in all the years I took care of them. Windows ... well, you know. I wasn't in the mood for the inevitable headaches.

    [0] The Peninsula is the local name for the bit of San Andreas Fault fractured rock roughly between the Golden Gate and Palo Alto.

    [1] Note to the youngsters: That's the proper, original SCO, not the later, perverted SCO of litigation fame.

  8. s. pam
    FAIL

    Worked so well for M&S didn't it?

    NOT -- Indian outsourcing firm dressed down and sent out the door as a result of outsourcing the helpLESS desk!

  9. Blackjack Silver badge

    Obsidian Entertainment's Outer Worlds 2 is bad, just play Fallout New Vegas.

    Or Bioshock, the first game still holds up.

  10. BinkyTheMagicPaperclip Silver badge

    Not really a surprise

    We've had more than one customer think anything vaguely web or network based means the request should be sent to us, and they quickly get redirected to their internal support or ISP.

    Fortunately there's no 'AI' here yet, other than an initial automated response e-mail, but it's probably just a matter of time. There's enough mistakes made in responses using humans, I shudder to think what will happen if an LLM starts to construct confident sounding but wrong answers.

    If a human tells the customer to delete all their data for the last month and it'll be OK, they can get sacked. How are you going to tell off an LLM when it's backed into a corner and spews out any old rubbish?

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