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back to article Amazon turns James Bond into the Man Without the Golden Gun

In more than 60 years of adventures, James Bond has faced off against villains ranging from Blofeld to Le Chiffre. But none of them has managed to do what Jeff Bezos and his henchmen did to the international superspy: take his weapons away. Last week, eagle-eyed movie fans noticed that the promotional images used on Amazon …

  1. Doctor Syntax Silver badge

    It was bad enough when they started putting snowflake warnings before the Rumpole reruns.

    1. Claude Yeller Silver badge

      Re: Snowflakes vs back shooters

      This has nothing to do with "snowflakes", it's about the money.

      James nets several times more money outside the USA than "domestic". A large part of that is earned in East Asia.

      It seems those non-US viewers don't think gun fights are that cool. A gun is for back shooters. They prefer "honest" man-to-person fist&foot fights. Maybe a sword, but that's it.

      It's just muricans who think drive-by shootings are somehow entertaining.

      1. Anonymous Coward
        Anonymous Coward

        Re: Snowflakes vs back shooters

        Evidence this please …

        1. low_resolution_foxxes

          Re: Snowflakes vs back shooters

          Anecdotally, I am aware of several Asian countries that tend to find displeasure in gun violence, at a government level anyway (China? Japan?)

          They accept it exists. But the culture really is not the same.

          Frankly I am not Asian, nor am I all that bothered if the gun appears or not. It all seems rather silly. But yes, I could imagine Chinese censors may object to glorification of guns in Western movies, and I could imagine Amazon Marketing execs could bow to those feelings

        2. Claude Yeller Silver badge

          Re: Evidence

          Ok, the box office numbers are quite obvious. Non-USA is 4x USA.

          Then look at popular movies from Europe and East Asia. How many shootouts do you see? The average "spy movie" from East Asia is all about martial arts, think Jacky Chan et al.. Guns are too easy. Europe is even worse.

          Shooting people is simply much less fun than beating, or cutting, them up. And there is no sponsor value either. You can't sell (pseudo-)assault rifles anywhere but in the USA.

          So, James Bond is catering to the audience, and the audience is mostly non-USA.

          1. Khaptain

            Re: Evidence

            If the Asians don't like bullets how do you explain the success of films like "Let the bullets fly"

            https://en.wikipedia.org/wiki/Let_the_Bullets_Fly

            Which grossed around 110 Million dollars ?

            1. shodanbo

              Re: Evidence

              I think John Woo may have a few choice words to say about no guns in Asian movies.

              1. Claude Yeller Silver badge

                Re: John Woo

                "I think John Woo may have a few choice words to say about no guns in Asian movies."

                So does Jacky Chan.

      2. Derezed

        Re: Snowflakes vs back shooters

        Bond is as domestic to the USA as out of control gun crime is to the UK…

      3. Irongut Silver badge

        Re: Snowflakes vs back shooters

        The "domestic" market for James Bond would be the UK, not the USA.

    2. Anonymous Coward
      Anonymous Coward

      ...warnings before the Rumpole reruns

      What was that about then? About his QC interpretation?

      Personally, I see this more as yet another tick on the "1984 to do" list. Only difference is that we don't need people anymore. They seem to have the nasty habit of being lazy, working slowly, and not always following orders blindly.

      “Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped. Nothing exists except an endless present in which the Party is always right.”

      George Orwell, 1949

      1. Claude Yeller Silver badge

        Re: 1984

        “Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. And the process is continuing day by day and minute by minute. History has stopped. Nothing exists except an endless present in which the Mad Red Hatter is always right.”

        I corrected that now outdated text.

      2. Khaptain

        George Orwell, 1949

        Imagine if Orwell knew about what AI has already become today, and moreover about the speed with which it is evolving, and the utterly even more dystopian nightmare that he would have then dreamed up and written about.

    3. wrangler

      What's even worse, Britbox seems to have made at least one Rumpole episode disappear: Rumpole and the Fascist Beast (season 2, episode 4). I'm at a loss to understand the elimination of this anti-racist story.

  2. that one in the corner Silver badge

    But, but - the 007 logo

    It still has the 7 being a gun!

    I am now traumatised by seeing this weapon on an Amazon page. Who do I sue?

    1. Anonymous Coward
      Anonymous Coward

      Re: But, but - the 007 logo

      One can hope that Bond does remove Bezos from being a threat to humanity.

  3. Throatwarbler Mangrove Silver badge
    Devil

    To be fair . . .

    . . . the Walther PPK is so small, it's barely a gun at all.

    1. that one in the corner Silver badge

      Re: To be fair . . .

      "Is that a gun in your pocket or are you just sort of vaguely not displeased to see me?"

    2. Dinanziame Silver badge
      Happy

      Re: To be fair . . .

      What, you'd prefer a Beretta 418? That's a lady's gun!

    3. RT Harrison

      Re: To be fair . . .

      Still managed to put a hole in the failed Austrian painter's head.

  4. ecofeco Silver badge
    Facepalm

    The B Ark

    I wish the B Ark had never landed.

    1. Just A Quick Comment

      Re: The B Ark

      Time for another bath, or is that not funny either?

      1. The Oncoming Scorn Silver badge
        Thumb Up

        Re: The B Ark

        Ones never alone with a rubber duck!

        1. Peter Gathercole Silver badge

          Re: The B Ark

          Can you make me a Jynnan tonnyx at the same time, please?

          1. that one in the corner Silver badge

            Re: The B Ark

            LEMON???

            1. Philter12

              Re: The B Ark

              One day someone will ask me for a Djin unt Tonix and I will do my best Security Officer impression... and be escorted off the premises :)

  5. Fruit and Nutcase Silver badge

    Amazon remakes

    Bunfight at the O.K. Corral

    Buns of Navarone

    The Man with the Golden Bun

    Magnum Force - Dirty Harry disarming criminals with a Magnum Ice Cream

    1. Flip
      Coffee/keyboard

      Re: Amazon remakes

      "Bunfight at the O.K. Corral"

      LOL Thanks for that!

      1. David M

        Re: Amazon remakes

        Already been done. See 'The Goodies' episode 'Bunfight at the O.K. Tearooms'.

    2. Ken Shabby Silver badge
      Holmes

      Re: Amazon remakes

      Top bun

      Naked bun

      Theme song by “Buns and Roses”

    3. that one in the corner Silver badge

      Re: Amazon remakes

      A lighter, less violent Bond works to prevent a Chinese takeover of the cheap textiles market in The West, going into deep cover to disrupt their workshops:

      Dye Another Day

      No Time To Dye

      Live And Let Dye

      Following on, the "next big baddie" is an international whaling consortium, hunting baleen whales to extinction; Bond is sent to lure their prey away into safer waters:

      Licence To Krill

  6. Wang Cores Silver badge

    A bread and bread sandwich

    What's the point of a bond film without violence and tits?

    1. stiine Silver badge
      Joke

      Re: A bread and bread sandwich

      Theme music.

  7. Flocke Kroes Silver badge

    If guns are out...

    How about a bowler hat with a sharp steel rim, shoes with a retractable poison spike or steel dentures?

    1. that one in the corner Silver badge

      Re: If guns are out...

      Nope, none of those.

      And just to be on the safe side and discourage knife violence, we're going to remove all cutting remarks and any sharp ripostes must be vetted and may have their points removed.

      1. Anonymous Coward
        Anonymous Coward

        Re: If guns are out...

        No more Director's Cuts, for that matter; from now on, they're Director's Judicious Edits

  8. MaChatma CoatGPT 2.0

    The Law of Unintended Consequences

    Take the gun out of Bond's hand and he's left with a somewhat camp pose. Someone didn't think this through.

    1. Anonymous Coward
      Anonymous Coward

      Re: The Law of Unintended Consequences

      Maybe they did, maybe James is embracing his pansexuality

      Nah, it's just Amazon doing what Amazon do, buying up cool stuff and making it shit.

      1. blu3b3rry Silver badge

        Re: The Law of Unintended Consequences

        They did exactly the same with LOTR,

        Rings of Power was very much proof that you can blow an absolute fortune on a series only for it to look crap and have a plot that effectively had the cast doing a fast travel around middle earth.

        1. BartyFartsLast Silver badge

          Re: The Law of Unintended Consequences

          Pretty much every successful franchise they've bought has been turned into a turd, good on the people who took truckloads of his cash, not so great for the fans who feel so let down.

      2. Phil Ni'Sophical

        Re: The Law of Unintended Consequences

        Isn't that Disney?

    2. david 12 Silver badge

      Re: The Law of Unintended Consequences

      007. License to Dance.

      1. The Oncoming Scorn Silver badge
        Joke

        Re: The Law of Unintended Consequences

        007. License To Dances With Bikers.

  9. DS999 Silver badge

    It will be kind of hilarious though

    If Amazon makes Bond less prone to display and use a gun all the MAGA people will go crazy saying they made him "woke", and talking about him like he's some sort of American icon.

    1. Claude Yeller Silver badge

      Re: American icon

      MAGA: talking about him like he's some sort of American icon.

      But he is a Real American, just like Schwarzenegger! He speaks American, with an odd accent, and he shoots people so he must be.

    2. Anonymous Coward
      Anonymous Coward

      Re: It will be kind of hilarious though

      Always with the MAGA....

      Do you actually know any real MAGA people? Or are you just relying on third hand information?

      1. NXM Silver badge

        Re: It will be kind of hilarious though

        Make America Grate Again. Certainly grates on me.

        1. Fruit and Nutcase Silver badge
          Alert

          Re: It will be kind of hilarious though

          Make America Go Again.

          Too much prune juice

      2. Anonymous Coward
        Anonymous Coward

        Re: It will be kind of hilarious though

        Yes. My family in Texas are red hat wearing, gun toting assholes.

        And they've driven away my trans cousin, she now lives in Europe with her husband.

        1. The Oncoming Scorn Silver badge

          Re: It will be kind of hilarious though

          I know at least two Ex-Friends online:

          One is in a permanent state of denial about reality, heavily hinting that I will be part of the 51st State in the very near future.

          Another telling me that what happens in her country is no concern of mine & I should stay on my side of the border or go forth & multiply back to the UK.

      3. Ken Hagan Gold badge

        Re: It will be kind of hilarious though

        "Do you actually know any real MAGA people? Or are you just relying on third hand information?"

        I can't speak for the OP but there are quite a few MAGA people in fairly prominent positions in US politics, so I don't think you really need to know them personally to be aware of their views on a wide variety of topics. Following the news is quite sufficient.

        1. Anonymous Coward
          Anonymous Coward

          Re: It will be kind of hilarious though

          "Following the news is quite sufficient"

          How do you know the news is accurate?

          1. The Oncoming Scorn Silver badge
            Big Brother

            Re: It will be kind of hilarious though

            When The Orangutan Of The United States screams fake news!

        2. Anonymous Coward
          Anonymous Coward

          Re: It will be kind of hilarious though

          Has MAGA become a badge of honour, it seems like it is preferable to the alternatives.

  10. Mint Sauce
    Unhappy

    A screenshot of a search for James Bond on Amazon (no idea why some non-Bond movies come up)

    Whoever wrote the above caption has clearly not experienced the steady enshittification of amazon search over the last 10+ years.

  11. anthonyhegedus Silver badge

    doesn't matter really

    The next James Bond after the upcoming one will no doubt be all or mostly AI generated. It's conceptually not that much more work to have different versions for different audiences. Who needs real actors anyway when the company controlling it is owned by a robot anyway?

    1. Anonymous Coward
      Anonymous Coward

      Re: doesn't matter really

      Yeah, and it will be a black...., sorry, Afro-American... sorry... X colored trans gender multisexual non binary...

      Oh, well, we will always have Tarzan. Not even Disney woul dare cast a black person acting like a money.

    2. NATTtrash
      Trollface

      Re: doesn't matter really

      AI generated... Will Sir Sean finally return you think? After all, there is only one Bond, no?

  12. JimmyPage Silver badge
    Pirate

    Yes another reason for owning

    (by hook or by crook) the actual immutable versions of the media.

    I can see why vinyl is so big.

    I have terabytes of media safely burned onto DVD/CDs as a backup to my backed up media store.

    Also means I can't fall victim to a "you really thought we meant forever" when it comes to paid-for content.

    1. anthonyhegedus Silver badge

      Re: Yes another reason for owning

      True, but useful though it is to have original media (which may or may not last a few decades), I don't want to waste space storing all those CDs and DVDs in an easily accessible way. You can't win really. There are advantages too to trusting companies like Apple, Sky, Amazon, Google etc to look after your media for you. It's not just corporate pressure (though that's a large part). It's just the utter convenience (though at a cost) of not having to keep shelves of CDs, books, DVDs, records etc. tied in with human laziness.

      1. AMBxx Silver badge

        Re: Yes another reason for owning

        Rip the DVDs. Store them on mirrored hard drives

        1. JimmyPage Silver badge

          Re: Rip the DVDs. Store them on mirrored hard drives

          What do you think I did ?

          1. thedarkstar

            Re: Rip the DVDs. Store them on mirrored hard drives

            Had one of these bad boys with all your discs in it: https://i.ytimg.com/vi/J_UH8m32EiQ/maxresdefault.jpg

          2. AMBxx Silver badge

            Re: Rip the DVDs. Store them on mirrored hard drives

            Replied to the wrong comment?

  13. Anonymous Coward
    Anonymous Coward

    TBH the Bond franchise has been shit for quite some time. I gave up watching them after the first Daniel Craig one where the opening sequence shows him leaping 100ft off a crane onto hard ground, walking away as if it was nothing and then inexplicably running through a concrete block wall without a scratch. At that point I stopped caring whether he got shot because he's probably bulletproof as well. There was no sense of anything being difficult or dangerous. He's supposed to be a British gentleman spy, not an invulnerable Terminator robot. And it only got worse from then on as he spent most of the movie dicking about with a cellphone in obviously contrived product placement.

  14. phuzz Silver badge

    Of course, if the Bond movies were more realistic, 007 wouldn't need a gun. As a civil servant he could bludgeon his enemies to death with the all the paperwork he'd have to fill out just to get a hire car.

    1. that one in the corner Silver badge

      Paperwork he'd have to fill *IN*!

      Bond - he may be a dinosaur but he is also one of the last bastions of decent, tea-drinking, Britishness.*

      * Unless you are watching the US dub, shooken not stirred y'all.

  15. Anonymous Coward
    Anonymous Coward

    No Mr Bond franchise, I expect you to die

  16. zeos
    Trollface

    Oxo swivel peeler, 5 inch, only 3 men I know use that weapon and I've killed 2 of them.

  17. goblinski Silver badge
    Devil

    Amazon has found the right way. Me support this.

    They are giving a shiny bright example with series about love, tenderness, support, personal strength, inclusivity and NO GUNS OR BARELY ANY in The Boys and Gen V. This is how it's done, for a world with no violence gun violence.

    Who on Earth would want to watch those bullets flying when it can be people fighting fairly with their...errr...pfffrrrttt...Ok, I can't keep that straight face, sorry

  18. Blackjack Silver badge

    If they want a Hero with no guns they may as well buy the MacGyver franchise and try making movies using that.

    1. that one in the corner Silver badge

      Original MacGyver, please. Please! At least in style, if Stargate Command won't give him the time off.

      1. Blackjack Silver badge

        Unfortunately the actor has got too old for those kind of roles.

        Richard Dean Anderson is 75, the best he could do would be some kind of mentor role.

        1. MrReynolds2U

          Liam Neeson would like you to hold his beer.

          1. Fruit and Nutcase Silver badge

            And so would Pamela Anderson

  19. Marty McFly Silver badge
    Megaphone

    Seen this before

    Anyone here remember the original release of E.T. the Extra-Terrestrial? When Elliot flew over the cops, they were all pointing guns at him. The later releases of the movie changed the scene to pointing walkie-talkie radios instead.

    Legendary filmmaker Steven Spielberg now regrets that decision.

    "I never should have done that because ‘E.T.’ was a product of its era. No film should be revised based on the lenses we now are,......All our movies are a kind of measuring – a signpost of where we were when we made them, what the world was like, and what the world was receiving when we got those stories out there.”

    Sure, if Amazon wants to remove guns from all future Bond movies, that is their choice. Not sure how they would do at the Box Office, but they are welcome to target new movies to whatever demographic they choose. But do not edit older movies to remove the essence of what they are.

    1. The Oncoming Scorn Silver badge
      Meh

      Re: Seen this before

      Dambusters dog springs to mind!

      1. Fruit and Nutcase Silver badge
        Joke

        Re: Seen this before

        Ah yes, Nigel

  20. Anonymous Coward
    Anonymous Coward

    Amazon delete the guns... el reg deletes the thread about plus sized bond girls

    Lol, the age of woke..

  21. PhilipN Silver badge

    Won't make any difference

    Last Daniel Craig Bond movie I watched both he and his offsider engage for 5 - 10 minutes in a shoot out ... and did not hit a damn thing. UK's prime marksman and woman had better retrain to handle drones.

  22. Kimo

    Missed opportunity

    Since it is widely understood that firearms are usually displayed to compensate for certain male anatomical features, why not replace the pistols with privates? Or rubber facsimiles thereof?

    1. Anonymous Coward
      Anonymous Coward

      Re: Missed opportunity

      "Since it is widely understood that firearms are usually displayed to compensate for certain male anatomical features, why not replace the pistols with privates? Or rubber facsimiles thereof?"

      This might create an increase in demand for certain "male appendage shaped" devices from Anne Summers or LoveHoney.

      And if a Bond villain was called "Aunt Peg", then those of a certain age who might remember that name, might expect her to wear a strap-on and for Bond to be tortured using it.

    2. NATTtrash
      Angel

      Re: Missed opportunity

      > ...why not replace the pistols with privates?

      What? You mean Sex Pistols?

  23. davemcwish

    Re Gun Violence

    Maybe the issue could be that those non-USA audiences don't want to see the impact on the human body. Assuming so, they could follow the approach taken with The A‑Team TV series of the 1980s; first 3 seasons/series please. For those too young to remember or forgot, no matter how many bullets were fired, or explosives detonated, by our heroes, the indented antagonists just got up afterwards with little more than a few scratches and bruised egos.

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