Less cynical than an older offering[1]
Can anyone help with a reference for the following (early morning Duckducking the web only leads me back to what TFA already mentions)
IIRC there was (is?) a US company that was pushing a similar idea - heat your home from a server - except that it was a more calculated approach: they sold you the kit outright, you connected it to your power and broadband then made money by selling the compute back to company "at market rates". So only for the already rich (beautiful homes used to illustrate the system in use, no painted brick utilty room) and the "calculated" part was, of course, that the company had absolutely no skin in the game at all once they'd shipped the package off.
Anyway, fingers crossed that this new scheme pans out. At least the server farms are using well-known components: if Thermify does quietly vanish away then we can always draft Jeff Geerling to get the boxes running and talking to each other again.
[1] unless I'm suffering from LLM-style hallucinations - maybe I'll step out of the shower and find that it was all a terrible dream