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back to article Salesforce sacrifices 4,000 support jobs on the altar of AI

Speaking ahead of Labor Day – celebrated in the US to recognize the nation's labor movement – Salesforce CEO and co-founder Marc Benioff said the company had slashed 4,000 customer support roles through the application of AI agents. "I've reduced it from 9,000 heads to about 5,000 because I need less heads," he told The Logan …

  1. Dan 55 Silver badge

    In other news

    Sociopathic CEO steals child's signed tennis cap and makes up pathetic excuse later when caught out.

    If they're not stealing tennis caps, they're stealing people's livelihoods.

    1. Anonymous Coward
      Devil

      Re: In other news

      They invested BILLIONS in the AI hype. They are trying to sell it before it bursts. Let them try.

      The post just explained the increase of ROBOCALLS, anyway...

    2. SundogUK Silver badge

      Re: In other news

      One guy is a complete cunt and that means every CEO in the world is a sociopath? Have you actually met any CEO's?

      1. hh121

        Re: In other news

        Once an Oracle executive, always a c...

      2. hx

        Re: In other news

        I ran into Bernie Ebbers back into the day. Seemed like a nice guy at the time.

    3. Sampler

      Re: In other news

      Same Salesforce who's AI agent just let a bunch of Cloudflare data be snuck out? That Salesforce AI?

  2. elsergiovolador Silver badge

    Tell tale

    If company deploys AI customer rep - it literally tells you go f yourself as a customer.

    1. spacecadet66

      Re: Tell tale

      This is Salesforce, though, there's just not that much lower for them to go.

    2. Claptrap314 Silver badge

      Re: Tell tale

      How would this be any different than my experience with Tableau & Heroku?

  3. Groo The Wanderer - A Canuck Silver badge

    The only thing I want an "AI chatbot" to do is connect me to a human being!

    1. ABugNamedJune

      "For English, press 1. Para español, presione 2,"

      after that, please god give me a real person.

    2. hh121

      Yup, first thing I tell the clanker after they say 'i didn't understand your question' to the very first interaction, is 'put me through to a human'.

    3. Tanaka

      Evri connects you from one chatbot to another.

  4. Tron Silver badge

    Do a proper audit.

    Does this expensive software you are paying for really mean an increase in sales and profits or were you just conned by fake promises and shiny toys? Could you use much simpler/cheaper software, reduce your costs, your training bill, your energy use, your tech risk and actually bank more of a profit? Most corporate cubicle-dwellers could still be using Office 95.

    1. martinusher Silver badge

      Re: Do a proper audit.

      Wages have to be budgeted for today while the costs associated with AI can be pushed off into the future, especially as those shiny AI toys are likely to be initially priced as loss leaders to attract the business. Like with other computing products the real costs will only become apparent once the business is locked in.

      Never mind, the accounting shell game continues. Short term boost in profits means short term boost in C-Suite bonuses. Let the future take care of itself.....

      1. Groo The Wanderer - A Canuck Silver badge

        Re: Do a proper audit.

        Bingo! "Ask not what is good for the company; Ask whether you'll be gone before the shit hits the fan..."

  5. dippy1

    Support subscription?

    So will I be getting a nice big discount on my expensive support subscription?

    Thought not!

    1. Anonymous Coward
      Anonymous Coward

      Re: Support subscription?

      So will I be getting a nice big discount on my expensive support subscription?

      Well ...

      I don't think that is the right question to ask.

      How about this:

      So will I be getting a proper and reliable service on my expensive support subscription?

      I seriously doubt it.

      And then ...

      Guess who you will end up chatting to when you need to complain about your expensive support subscription being utter bollocks?

      .

  6. Anonymous Coward
    Anonymous Coward

    This hype

    ...will implode in the coming months and Benioff will be sent packing.

    IMHO he should be tarred and feathered, but that's just me.

    1. Pascal Monett Silver badge
      Mushroom

      No, it's not just you.

      He needs less heads ? Why doesn't he cut off his own ?

      1. spacecadet66

        Then he could sell it for a handsome price, as it's never been used.

      2. This post has been deleted by its author

    2. Wiretrip Bronze badge

      Re: This hype

      Tared and feathered is too lenient for the mess his company made of Java.

    3. O'Reg Inalsin Silver badge

      Re: This hype

      Every tech company is laying off workers and reducing quality support for lessor customers through a combination layoffs, outsourcing, and AI. I wouldn't even blame AI, just it's usage - it's the combination. This goes hand in hand with the wealth of everyman's retirement being in an indexed fund which invests according to rules giving preference to the biggest companies, which hold the economy hostage to their exclusive success, the huge role of lobbyists, decades of deficit funded stimulus, US bond sales, QE, psuedo-QE, and finally currently high interest rates meaning no fear of competition so no reason for the largest companies to spoil their lessor customers.

      So let's say your wish came true and Mr Benioff was tarred, feathered, and placed in stocks with a live feed on Reddit, his 10 billion wealth seized and distributed as $40 gift card to every adult American, or $33 dollars if children get an equal share. Nothing would in the greater picture would change. Though there might be a large uptick in layoffs from Salesforce due to the resulting internal chaos as opportunist hedge funds smell blood.

      In fact even if 5.7 trillion WSJ estimated wealth of the current 1,331 US billionares were divided evenly it would only be a one time ~16K for every US person including children. A big chunk but not life changing. Not even enough to buy a new car.

      Personally I think more direct Democracy could help - Federal referendums on issues like stock trading by congress persons, the role of money in elections, also budget issues.

  7. chololennon
    Thumb Down

    So disgusting...

    > "I've reduced it from 9,000 heads to about 5,000 because I need less heads," he told The Logan Bartlett Show podcast on Friday...

    The language he used is so disgusting, he has zero empathy, just numbers/more money for the investors. I'm sorry, but I'd like to see this CEO "head" in a guillotine right now.

    1. Like a badger Silver badge

      Re: So disgusting...

      Guillotined you say? That's a process driven technique, looking for efficiency. But in this case we don't need high throughput, so why not go for an artisanal, traditional approach:

      https://en.wikipedia.org/wiki/Hanged,_drawn_and_quartered

      1. spacecadet66

        Re: So disgusting...

        I see what you're saying, but it's quite possible we may want to scale the process up rapidly, and there's also the symbolism to consider.

        1. Anonymous Coward
          Anonymous Coward

          Re: So disgusting...

          Quantity has a quality all of it's own.

    2. VoiceOfTruth Silver badge

      Re: So disgusting...

      Notice this is in customer support roles. They don't care about the customers either. This will be coming soon for a lot of people 'working from home'. It proves to the bosses that they don't need expensive staff in expensive offices. Instead they will hire Bob in India for a few rupees.

      1. MachDiamond Silver badge

        Re: So disgusting...

        "Notice this is in customer support roles. They don't care about the customers either. This will be coming soon for a lot of people 'working from home'. It proves to the bosses that they don't need expensive staff in expensive offices. Instead they will hire Bob in India for a few rupees."

        It's sad that they haven't figured out that they could hire Sara in Leeds who has mobility issues to work from home at a very reasonable price. I know a couple of people that are on disability since they would have too hard of a time getting to and from an office that would need to have aids installed for them that they already have at home. Of course, they might lose their disability benefits if they get a job and the benefits might pay more than what they could earn less the costs of getting to and from. If Walmart can pay so little that their employees qualify for public assistance, why not have a program for people that are disabled so they can work while taking less of a subsidy rather than an all or nothing lash up?

    3. in_for_the_fun

      Re: So disgusting... (that's one way to look at it)

      > just numbers/more money for the investors

      You could be wrong here: a smaller head count could translate to lower prices for their products/services.

      Even you (or your boss) could profit from those staff reductions. It has happened before, the robots and other industrial automation brought consumer products' prices down to the point that it is now often cheaper to replace stuff than to repair it.

      Ι'm not saying that salesforce will slash its prices (I'm not privy to their plans), they may just keep the cost reduction for themselves.

      1. spacecadet66

        Re: So disgusting... (that's one way to look at it)

        "May"?

      2. Roland6 Silver badge

        Re: So disgusting... (that's one way to look at it)

        The price reductions would be due to the new entrants, the established players, like Salesforce, have too much to lose to voluntarily reduce the price they have established, until challenged…

      3. Anonymous Coward
        Anonymous Coward

        Re: So disgusting... (that's one way to look at it)

        The usual is that as customers steadily bleed away, they increases prices on the remaining hostages customers, to maintain the numbers

    4. Wiretrip Bronze badge

      Re: So disgusting...

      Benioff, it's *fewer* heads you moron

      1. ecofeco Silver badge

        Re: So disgusting...

        Good catch.

      2. Anonymous Coward
        Anonymous Coward

        Re: So disgusting...

        Maybe he meant to say less head.

      3. hh121

        Re: So disgusting...

        We could replace Benioff with an LLM. We might get intelligible grammar out of it. Occasionally. Or salesfarce should be piping Benioff through an AI autocorrect (now there's a use case).

        Acksherley, if journalists can interview an AI for the views of a dead person, why can't they interview an AI for the views of a living ass hat? Seems like a gap in the market. Or at least the market i'm aware of.

    5. UnknownUnknown

      Re: So disgusting...

      No even a wisp of a mention about the efficiency gains a human using A.I. brings.

      Oh yeah.. that’s because there aren’t and and we will take the bump to the bottom-line and fuck staff off each and every time.

  8. Throatwarbler Mangrove Silver badge
    IT Angle

    Huh

    Today I learned that Salesforce has customer support agents.

  9. Michael Hoffmann Silver badge
    Meh

    Relax, people!

    He only meant that he reduced the support staff by 4,000!

    Those 4,000 will all be trained to augment the development and security teams, so that SalesLost(sic) Drift incidents don't happen again!

    (icon is me trying to keep a straight face) -->

  10. Jadith

    Tried it, hated it, despised it, loathe it

    This past week my daughter dropped her phone one to many times. I ordered one through Verizon for her. It didn't come with a sim, so i swapped in the one form the previous phone.

    Fraud prevention kicked in. easy enough, just call India and get it sorted. Except that didn't quite work.

    The subsequent calls to Verizon were a nightmare. They have a new clanker answering the phones. So i tried it.

    It verified my number. Took a couple tries, but not too bad.

    Then, it went through a list of common support call types 'Are you trying to activate a new phone, please answer yes or no' Less efficient than a push button system doing the same, but voice systems have been around for a while. So far it's just a more expensive way of doing the same thing...

    C - "In one or two sentences, please briefly describe the reason for your call."

    Me - " I ordered one through Verizon for her. It didn't come with a sim, so i swapped in the one form the previous phone and it doesn't work"

    C - "I'm sorry could you please repeat that"

    Repeat above X2

    C - "Are you trying to set up a phone"

    Me - "Sure" (just hoping to speak to a person)

    C - "Ok, Please use your Verizon app and select setting up a new phone to receive support for setting up a new phone"

    Go to app.......ANOTHER CLANKER...."I'm sorry, we are unable to help with this problem. Please call <Verizon support number> to speak to a representative"

    At this point I am beyond irritated and cruising right through angry. Another attempt.

    It verified my number. Took a couple tried, but not too bad.

    Then, it went through a list of common support call types 'Are you trying to activate a new phone, please answer yes or no' Less efficient than a push button system doing the same, but voice systems have been around for a while. So far it's just a more expensive way of doing the same thing...

    C - "In one or two sentences, please briefly describe the reason for your call."

    Me - " I ordered one through Verizon for her. It didn't come with a sim, so i swapped in the one form the previous phone and it doesn't work"

    C - "I'm sorry could you please repeat that"

    Repeat above X2

    C - "Are you trying to set up a phone"

    Me - "No"

    C - "Please repeat your reason for calling"

    Me - 'Human, I need speak to a human'

    C - 'In order to direct you to the right representative, in one or two sentences, please briefly describe the reason for your call."

    Me - 'HUMAN. I WANT TO SPEAK TO A HUMAN YOU DIGITAL <the rest of this conversation has been redacted....cause of the children and such>

    Eventually I reached support, but they couldn't find the answer in here flowchart, but, eventually they failed to fix the problem and sent me on my merry way.

    Except they didn't fix the problem.

    Four more calls, but I wasn't getting sucked in again. As soon as the call was answered I basically just kept repeating 'I need to speak to a person' over and over again.' For more failures to fix the issue (though each time they assured me they had)

    Eventually I just got a new sim card cause why not. Problem solved.

    I never thought Verizon support could actually get worse, but here we are. I will never buy another Verizon product for the rest of my days.

    1. hh121

      Re: Tried it, hated it, despised it, loathe it

      "I will never buy another Verizon product for the rest of my days."

      Ditto Three (Aus, UK and Ireland), Vodafone (anywhere because Aus), Telstra (Aus)...running out of Telcos round here.

    2. Anonymous Coward
      Anonymous Coward

      Re: Tried it, hated it, despised it, loathe it

      Port your number out from Verizon to say Lyca Mobile US.

      You won’t get better service … but you’ll save a pile of cash.

    3. A. Coatsworth
      Mushroom

      Re: Tried it, hated it, despised it, loathe it

      One would almost welcome the appearance of a grue in the middle of such clusterfuck

    4. MachDiamond Silver badge

      Re: Tried it, hated it, despised it, loathe it

      After all of that wasted time, you could have transferred the number to another provider and been up and running.

      Another tactic is to say you want to cancel service and get a transfer-out code for your number and you might be connected to a "customer retention representative" more quickly. They realize that it might take a 1/2 hour to get set up with a different provider and once you've done that, they won't be getting you back for at least a year. If they don't convince you to stay, it's another lost customer and a bad review. So far, my VMNO that resells T-Mobile service has been fine as I haven't needed any customer service. I like their billing as I can pay in 3, 6 or 12 month increments for a fairly low price. If the fiber internet mob would do that, I'd sign up with them in a hurry. Their only payment option is a month at a time in arrears so they want too much information to "establish credit". If they had any creative accountants, they'd offer payment in advance as an option.

  11. chivo243 Silver badge
    Coat

    Keep filling the pool

    The unemployment pool, now another 4000 are looking at the job I'm looking for! Well done!

    Jane, how do you stop this crazy thing?!

    1. Kevin McMurtrie Silver badge

      Re: Keep filling the pool

      Obviously you hire those 4000 people back at 60% of their original salary then fire the more expensive "old timers" that survived the previous round of terminations. Then repeat.

      This is what all the big tech companies have been doing for years. The COVID unemployment blip was what they needed to get it started. A government that favors wealth inequality keeps it going. AI is the social excuse to justify it.

  12. This post has been deleted by its author

  13. skershaw54

    People are now disposable office equipment.

  14. Anonymous Coward
    Anonymous Coward

    The Great LLM crash will be brutal

    And expensive.

    1. Kevin McMurtrie Silver badge

      Re: The Great LLM crash will be brutal

      The actual impact is retirement investment accounts of ordinary people becoming worthless. 401K plans tend to be scams because there's no guarantee of any money being made or returned. They're essentially a huge amount of play money for investment firms to manipulate the stock market with.

  15. MachDiamond Silver badge

    Frickin' machines

    I had a job inquiry today at 6pm and I didn't recognize the number so I let it go to VM since I was elbows deep in making dinner. I checked the message and while the phone number lookup showed the carrier as one of those unknown LLC's the spammers use, I called the person back and got a Google Voice screening machine and hung up. I don't play those games especially when I'm returning calls outside of normal business hours. I'll see if they call back, but I won't go out of my way as it's looks like a one-off job from an out of area company rather than a chance at a new steady client. I'm fine with taking that work, but I don't go out of my way to get those jobs. There a time cost to getting new customers set up so I'm considering raising my rates when it looks like a one time deal.

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