Cupertino must stop calling Apple Watches 'carbon neutral,' German court rules A German court has told Apple to stop advertising its Watches as being carbon-neutral, ruling that this was misleading and could not fly under the country's competition law. Apple has been marketing its newest smartwatches as being carbon-neutral for nearly two years now, with an array of rationales. It claims that clean …
The BGH has already settled the point in the case against Katjes sweets – carbon neutral can only be used in advertising promotional materials if the entire production process is carbon neutral. Doesn't mean companies can't tout their green credentials – lots of them offer things like "planting one tree for every …".
But, yeah, eucalyptus trees planted in the wrong ecosystem are a disaster waiting to happen. They were planted in Portugal for the paper industry and are one of the factors in forest fires over the last few years: they're pyrophilic and produce highly flammable chemicals to encourage fires and help displace non-pyrophilic competition.
