"Leading global automotive companies trust Data I/O's systems to correctly program engine instrument clusters, control units, and braking systems..."
Seems like the trust was misplaced.
Data I/O, a major electronics manufacturer whose customers include Amazon, Apple, Google, and Microsoft, notified federal regulators that it fell victim to a ransomware infection on August 16 that continues to disrupt its business operations. "The Company is working diligently to restore the affected systems," the manufacturer …
"Top industrial controls and internet-of-things manufacturers use Data I/O's solutions to embed firmware and secrets into their products to ensure they are secured and boot-up during manufacturing."
Securely embedding encryption secrets in hardware has failed multiple times in the past. So why are companies still trying to do this?