Re: Given the state of security in the US health biz, this will make HIPAA totally obsolete.
Medic here. You know, funny in this whole discussion...
Your medical data is already yours. Always has been. It's yours to hold. It's yours, and only yours, to share it if you so decided. Officially, all healthcare providers, whether it's me as your treating physician, your pharmacist, your healthcare insurer, everybody, officially, according to law, should ask you for your consent before we take a peek and/ or do anything. Thing in practice is however that that is a PITA for many. For the medic with little time given to treat you. For the pharmacist with a line at the counter. For the healthcare insurer giving you those conditions and quote. For that therapy developer who wants to calculate the potential market size. Or any other data broker. In practice, patients in general don't know/ care, many just do what needs to be done. And thus the patient just moves through the system so we all can tick the box. Even in countries where privacy legislation is still a bit stronger (e.g. Germany) patients get upon intake a standard form to sign off, so allowance is given. But even there it's a formality. Or what about..? In the times that films were still the output of xray/ MRI examinations (yes, am that old), German patients got those in hand to take them home and store themselves. Nowadays, these too are "in the cloud" there. And stay there. On somebody elses hard drive... Out of the control of the patient, in blue eyed territory.
So right now, your medical data is already yours. (Although I invite you to physically get it ;))). So what is this then? Well, as we know, you can make money with data. That includes a patients health data. That's why all the companies mentioned, and no doubt a couple more, are flocking like vultures circling a carcass. Because, as said, it's a PITA right now to just take those data. Because it (in most countries) still needs patient consent. So let's remove that... and market it, "unlock its opportunity", only "for your choice for convenience" ™ of course. Seen it before, and will see it again.