Good marketing?
Would you trust a payday loan company that advertised on the Home Office?
On the other hand this could have been a genuine fund raising policy by the last government. Along with sponsors logos on Police cars.
A website developed for the UK Home Office's 2022 "flop" anti-encryption campaign has seemingly been hijacked to push a payday loan scheme. The pwn on the government's No Place to Hide campaign, which cost over half a million pounds to produce, was first spotted by tech policy expert Heather Burns. The website originally …
"The Register contacted both the Home Office and Wage Day Loans about the finding on Tuesday June 24, and by very early Wednesday morning on June 25 the payday loans section of the website had been removed. By 0930 UK time on Wednesday, it had re-appeared."
so within hours of the content being taken down it was back!!!!
so they obviously didn't bother patching and securing the website (even the basic change password etc ?)
mind you the hackers obviously didn't do their homework as what's the point of putting a link on such a low traffic site, I suppose could be a referrer link for google rank but won't score much with that