Re: Rate my breach
even online-only operations face business rates - their warehouses and offices are often far larger and more expensive than a single high street shop
C'mon, if they're far larger it's because they're doing far more business. If you're just starting out you can very flexibly rent a tiny bit of office space in a business park (next door to storage units for stock overflow, and with the big shipping companies doing hassle free twice-daily pick-ups), and then scale as necessary. If you're doing high street you have to invest heavily in physical decor up-front and that means you can't feasibly move to bigger space 2 months later if you do well, and good luck getting a monthly lease anyway.
That logic breaks down the moment you stop thinking every business is Amazon
They are quite a huge chunk of the competition for online in general.
But two bricks n mortar sectors that have fared relatively well are clothing/fashion and groceries, and that's what we have here (M&S, Co-op). Amazon don't do those things well, but there's still a lot of competition from other online giants.
How much in business rates do you think Depop pays (2 offices in the UK, 400 employees worldwide) or it's parent Etsy (only ~2500 employees to house, ~$300mil net income)? Or 24-year old Callum Massey who made £250,000 selling unwanted clothes on Depop and kept all stock in his garage ( https://www.birminghammail.co.uk/black-country/i-started-selling-unwanted-clothes-27119413 )? Or Deliveroo and their 'dark kitchens' built in portacabins tucked away in cheap undesirable areas? (How many of those dark kitchens are even paying business rates at all, or is it a tax-evaders dream like Airbnb or Ebay?)
Of course the business models are totally different so to an extent we're comparing apples to oranges, nevertheless I'd argue an expensive high street location is in large part marketing for bricks and mortar retailers. You rely on people walking or driving past and noticing you, and shops where that traffic is high have high rents. So these business are paying very high business rates on their marketing spend.
In the online world your marketing spend is a more straight-forward cost line, only some it will incur VAT at a much lower rate than business rates, and which (hopefully) is fully offset by VAT on your sales.
I'm not saying one business model is easier or harder. I'm saying the situation is unfair in a way that harms the free market.
(Not that economic logic matters one bit when it comes to the fraught task for politicians of tweaking tax, particularly across the central government/local government divide)