Ah, the Cloud
That fluffy, comfortable promise of making everything easy for nothing that is turning out to be the worst and most expensive nightmare possible.
You have a problem ? Contact Cloud Support TM.
Except that you have to be logged in to do that, and that's your problem . . .
As usual, the wheel will turn and companies will once again realize the value of being in control of their data on their own hardware.
It'll just take the time Marketing needs to re-adapt the message, and the time for all of those incompetent MBAs who have never produced anything of value in their lives except Powerpoint presentations to die out and leave the space to the experts and engineers who know not only what they're doing, but why and what the constraints are.
So, just a few more decades, I guess ?