back to article Tariff woes equal US smartphone price hikes, shrinking sales

Trump's tariffs may have been ruled unlawful, but they are still in place and continue to affect the market, with the threat of price hikes on smartphones causing prospective buyers to hold off until the situation becomes less volatile. The US Court of International Trade handed out its judgment this week that the Trump …

  1. Anonymous Coward
    Anonymous Coward

    I have an idea. Let's just tax/tariff "AI" shall we ?

    Latest shiny phone with "AI" - $4,000, no thanks. I'm good.

    Equivalent dumb version without any "AI" - $1,000.. Yes please. I'll take 3.

    1. Tron Silver badge

      Re: I have an idea. Let's just tax/tariff "AI" shall we ?

      Honest naming helps. They are taxiffs. And they will be paid by US consumers. I can't imagine US telcos happily cutting their profit margins, because they are really nice guys and love their customers so much. They will recover the extra by less obvious means, whatever up front deals they offer.

      1. DS999 Silver badge

        Re: I have an idea. Let's just tax/tariff "AI" shall we ?

        Yep instead of a two year contract it would be three, or something along those lines.

        1. Strahd Ivarius Silver badge

          Re: I have an idea. Let's just tax/tariff "AI" shall we ?

          More likely 2 years contract for the price of 4...

      2. Charlie Clark Silver badge

        Re: I have an idea. Let's just tax/tariff "AI" shall we ?

        And US consumers are used to paying through the nose for everything: phones, internet access, healthcare, flights, etc. Off the top of my head, I can't think of any market segment that isn't dominated by just a few companies thus able to set higher prices.

  2. NewModelArmy

    Worldwide shipments are likely to be limited to 1.24 billion units - Vast Numbers

    There are approximately 8 billion people on the planet, so a churn of 1.24 billion represents 15.5% refresh rate per year, which is a vast number of units that are ewaste.

    I don't have a smartphone, but if i did i would expect it to last at least 9 years as per my current 2G feature phone.

    Isn't it a good idea for mobiles to be supported OS security wise for at least 5 years or more ?

    It is a shame that Linux Format has stopped being published, as their features on mobile OSes would always be helpful and welcome to reuse an old mobile out of the security update window.

    1. Anonymous Coward
      Anonymous Coward

      Re: Worldwide shipments are likely to be limited to 1.24 billion units - Vast Numbers

      I don't have a smartphone, but if i did i would expect it to last at least 9 years as per my current 2G feature phone.

      You have either the good fortune to live in a juridiction that retained 2G while also moving to 4G+ or more dubiously one where 2G is leading edge (and presumably Korean is widely spoken ;)

      In AU these G's are decommissioned faster than the new standards are published. 2G was inhumed many years ago, 3G a fair while ago and now 4G that doesn't support VoLTE was euthenased at the end of 2024.

      I must admit, with shame, that I recently fished out a iPhone SE (2016) I purchased† refurbished a few years ago but never used.

      I definitely have no love for Apple Co. but the SE, while stuck on ios15, is small, light(ish) and once you locate the silence button and get your head around the "Apple way" it's actually rather easy to use.

      If I had purchased a SE in 2017‡ I could still be using it today eight years later. :)

      † less than USD60. ‡ ~USD350

      1. NewModelArmy

        Re: Worldwide shipments are likely to be limited to 1.24 billion units - Vast Numbers

        Here in the UK 2G is destined to be switched off in 2033 since there are many deployments of B2B or M2M systems.

        3G is pretty much switched off now, with 4G and 5G taking over.

        The 2G mobile battery lasts 2 weeks easily, so i am reticent to move to a smartphone given how the battery will not last as long - current reports for low usage is 2 to 3 days.

        1. Richard 12 Silver badge

          Re: Worldwide shipments are likely to be limited to 1.24 billion units - Vast Numbers

          Like the "smart meters", which are 2G in "central and southern areas", which is basically ⅔ of English households. Those will all stop working in 2033.

          But don't worry, they only have to replace the communication unit in every smart meter south of a line running roughly Liverpool to Hull, and I'm sure this isn't going to cost four to ten times the claimed saving from installing these outdated units in the first place.

          1. ThatOne Silver badge
            Devil

            Re: Worldwide shipments are likely to be limited to 1.24 billion units - Vast Numbers

            > this isn't going to cost

            Not for them...

            The "smart" in "Smart Meter" is in the sense of "hurt".

  3. Gary Stewart Silver badge

    Tariff woes equal US smartphone price hikes, shrinking sales. In the mean time

    just wait for TACO to strike again.

    Just in case:

    T - Trump

    A - Always

    C - Chickens

    O - Out

    This comes from Wall Street. Some of them have used the certainty of it to make lots of money.

    1. Dan 55 Silver badge

      Re: Tariff woes equal US smartphone price hikes, shrinking sales. In the mean time

      You don't think him and his friends don't know this?

      But now people are calling him chicken, it depends on what matters most to him - enriching his friends or his ego. Quite possibly his ego and he might stop chickening out.

      1. Anonymous Coward
        Anonymous Coward

        Re: Tariff woes equal US smartphone price hikes, shrinking sales. In the mean time

        But now people are calling him chicken

        Or chicken shit.

        Trump Actually Chicken Ordure.

    2. Eclectic Man Silver badge

      Re: Tariff woes equal US smartphone price hikes, shrinking sales. In the mean time

      I think it is possible that Trump is more of an opportunist by nature. He stirs things up and then decides what he is going to do. This makes him very difficult to predict, and opens him to charges of 'chickening out', but he never really had a fixed plan in the first place. It is a bit like poking a hornet nest and then seeing who gets stung.

  4. abend0c4 Silver badge

    Just wait for section 899 of the Big Beatiful Bill

    It seems the US is lining up to impose "revenge" taxes on foreign individuals and corporations who are tax residents of a "discriminatory foreign country". There are signs that "stealth" disinvestment from the US has already begun by those who don't want to find their US asset holdings subject to random taxation on the same whimsical basis as the TACO tariffs. That would be bad news for an economy that is just about to add a couple of trillion dollars to its debt.

    These attempts to demonstrate America's strength in the face of nasty exploitative foreigners have, unfortunately, simply demonstrated how dependent the US is on other countries - China, in particular - making the stuff it needs and lending it the money to support its profligacy. The failure to recognise (or to acknowledge) this is going to cost US citizens dearly.

    It seems that the clash of rhetoric and reality is leading inexorably towards a North Korean scenario in which client media and military parades will simply assert that America is now Great Again while closed borders and closed universities will eliminate the main sources of contradictory messages.

    We're only at day 130.

    1. Anonymous Coward
      Anonymous Coward

      Re: Just wait for section 899 of the Big Beatiful Bill

      ‘China - particular - naming the stuff America needs’.

      The irony is much of that was driven overseas by Capitalism. The requirement to fuck American’s workers over as too expensive.

      Apple’s 3+ decade long build out of South East Asia - esp. China/Foxconn - by Fim Cooke and nurture a $Tn high tech manufacturing ecosystem whilst laying waste to US Tech/Consumer electronics capacity and capabilities.

      A Chinese iPhone factory worker employed by Foxconn still gets paid less in a month than a Walmart Curbside scanner and cart pusher gets in a week.

      IBM - before the flogged it to Lenovo - had a massive PC Factory in Boca Raton, Fl. Currently IBM are ditching as many US employees as they can get away with and sending the work to IBM India.

      Services is the next war - whether to Bangalore or A.I. is still playing out. Although not IBM my entire team and 50 more from an Atlanta based Global EPoS supplier cut and work sent to Bangalore….

  5. John Smith 19 Gold badge
    Coat

    Elect a thief

    Get robbed.

    Hilary Clinton may have called the enablers of the FOCF the "deplorables" but it was the "Gullibles," as in his voters that made this sh**show possible.

    I wonder how all those "MAGA's on Medicaid*" will cope without it?

    Guess they are going to find out.

    *As Steve Bannon pointed out.

    1. Anonymous Coward
      Anonymous Coward

      Re: Elect a thief

      I wonder how all those "MAGA's on Medicaid*" will cope without it?

      They will burn the Reichstag Capitol to ensure that nobody can go against the Conducator.

      1. Wang Cores

        Re: Elect a thief

        >They will burn the Reichstag Capitol to ensure that nobody can go against the Conducator

        Bingo. Or be mobilized to loot and "stand their ground" in someone else's house.

    2. Anonymous Coward
      Anonymous Coward

      Re: Elect a thief

      The reality distortion field is too strong. They will either continue to believe that they get everything they need from their benevolent orange leader or should they cry out that the Orange God has abandoned them their fellow MAGA members will denounce them as unbelievers and expell them from the cult

  6. ecofeco Silver badge
    Meh

    Oh no, not the shiny!!

    However will Americans live without their overpriced shiny plastic precious tat!??

    This is just cruel! How dare they be robbed of the chance to be, er, continually robbed more than they already are!!! Why the very nerve!!

    Me crying a river in sympathy. -------------------------------->>>>>>>>>>>

    1. Anonymous Coward
      Anonymous Coward

      Re: Oh no, not the shiny!!

      You fool! Americans are WINNING! They're winning so much that they'll soon be tired of winning.

      At least according to some fat, no-mates, orange, convict tosser.

    2. Anonymous Coward
      Anonymous Coward

      Re: Oh no, not the shiny!!

      Yeah because our fellow Brits are so much less gullible and stupid. Oh wait, they're not.

      1. Old Man Ted

        Re: Oh no, not the shiny!!

        If I recall something like this happen in the late 1950's and early sixties in the U.K.

  7. Roopee Silver badge
    Coat

    Growth?

    I'm surprised they're forecasting any growth at all in the US market for any kinds of consumer goods - sounds highly optimistic to me!

    Mine's the one with an "I'm shorting the $" lapel badge.

    1. John Smith 19 Gold badge
      Happy

      "Mine's the one with an "I'm shorting the $" lapel badge."

      You are Crispin Odey and I claim my 5 Euros.

  8. GloriousVictoryForThePeople

    >there could be 4 percent growth in the average selling prices for smartphones in the US market, but any further negative impact will be reduced by the "unique structure of the US smartphone market,"

    By unique it means "extortionate profiteering that people in China don't have to suffer" if 50% extra tarriffs results in 4% price rise

  9. Anonymous Coward
    Anonymous Coward

    Only gets better...

    Reported elsewhere that global US based retailers intend to share the tariff induced US price pain with their global operations as to cushion US customers from their full force.

    So items incurring a 50% tariff say USD100 (fob) and originally retailed at USD200† would now be USD300 but if you have customers in nations without significant tariff barriers and with populations totalling 900 million (~3× US) you could raise the retail for them by 20% to USD220 and use the "excess" profit to subsidize US prices to USD220 (break even at USD210. ;)

    Apart from infecting other economies with US self inflicted inflation such a dubious tactic make local and non US retailers more price competitive and US firm even more vulnerable to the justly deserved global antipathy to all things American.

    † in many cases an absurdly low mark up.

    1. ChrisElvidge Silver badge

      Re: Only gets better...

      Those were my thoughts, too.

      The only way round this is to boycott US brands - Apple, Motorola etc.

      1. mark l 2 Silver badge

        Re: Only gets better...

        The Motorola that make the phones has been owned by Lenovo for a few years now, so is in reality a Chinese brand these days.

        Motorola solutions that makes things such as walkie talkies and the UK emergency services equipment are still US owned i believe.

    2. Anonymous Coward
      Anonymous Coward

      Re: Only gets better...

      So yet more tax dodging with bigger ‘licence and brand fee’ payments back home ??

      Starbucks most egregious here.

      Perhaps they could grow some coffee in Florida. (Tea too as you can grow it in Yorkshire too).

    3. Charlie Clark Silver badge

      Re: Only gets better...

      This isn't pain-sharing but profit optimisation. If shiny things now cost significantly more in the US than in other countries, a huge black market will open up to take advantage of the inefficiency. I'll have some of that says an unnamed manufacturer of Cupertino and raises prices in other countries. However, this is likely to put it at a competitive disadvantage in those countries where other manufacturers don't follow suit.

      1. Anonymous Coward
        Anonymous Coward

        Re: Only gets better...

        Isn’t that Anti-trust price fixing on a Global Scale ?

        1. ecofeco Silver badge
          Pirate

          Re: Only gets better...

          Yeah, and watcha gonna do about it?, said every USA corporation. ------------------------------>>>>>>>>>

        2. Charlie Clark Silver badge

          Re: Only gets better...

          I don't see why it would be anti-trust: companies are free to charge whatever they like for their products and this isn't about collusion. International companies already use differential pricing to maximise sales in markets but also pay attention to prevent arbitrage eroding margins in neighbouring ones. For a while, US companies tried to prevent their products being sold in one EU countriy being sold to residents in another, where the products were generally more expensive. They lost all court actions and the surprisingly efficient cross-border traders (no, not Amazon) did the rest.

          1. Anonymous Coward
            Anonymous Coward

            Re: Only gets better...

            If people were able to get preferential pricing in say Europe to the detriment of higher prices in the US … I’m sure there would be outcry.

            … hey that’s pretty much how the Pharmaceutical market has worked for be last 50 years … though that’s due to the menu detriments of the crazy USA Healthcare ‘system’ than anything actively.

            Imaging creating the Healthcare System abortion that costs 2-3 times (per capita) a European-style Universal Healthcare System but has so many people whose life outcomes are terrible..

            1. gnasher729 Silver badge

              Re: Only gets better...

              If Trump charges tariffs that US citizens have to pay, and Europe doesn’t join in with that particular idiocy, thats MBit preferential pricing.

    4. gnasher729 Silver badge

      Re: Only gets better...

      Now if UK customers found out that Apple wants them to pay tariffs / taxes that go straight home the US government, there would be hell to pay. Same for Samsung and others obviously.

  10. Jonjonz

    Get elected spouting rants about how everything is the fault of the most powerless people in the world and government. Once elected start selling bitcoins and gold with the pitch that the government is going to fail, so you better stock up now. Make sure government fails and retire even richer to your private enclaves.

    1. Wang Cores

      it's a great scam. Too bad he's got his buddies setting up a new authoritarian regime on his heels such that you cannot realign to something better.

  11. Anonymous Coward
    Anonymous Coward

    TACO CHAOS

    Plan?

    What plan?

    1. Anonymous Coward
      Anonymous Coward

      Re: TACO CHAOS

      pretty obvious plan

      fill orangeturd's pockets with gold

      now if only he would fall off a boat with those filled pockets, that would be a good use for gold

  12. John Smith 19 Gold badge
    Coat

    Put TACO's on the menu with the FOCF

    Because you know he will.

  13. John Smith 19 Gold badge
    Unhappy

    The FOCF's fantasy,

    what you might call the "Re-manufacturing of America" has literally no idea of how long it takes to set up a mfg factory (as opposed to an assembly site) or the supply chain to service it and how much Apple have invested in China to do so.

    The answers are a)A long time and b)Lots (one estimate > the entire CHIPS act.

    BTW the Smoot-Hawley Tariff Act in 1930 was designed to do exactly the same thing for US farmers

    So it's not the Dumbass-in-Chief (and apparently his sole advisor in this Peter Navarro) doesn't have an example of exactly what was likely to happen. Any bo**cks about "He's playing 4/5/Nth dimensional chess" should start by showing wheather the FOCF can play the regular kind first. I know of no such example.

  14. Anonymous Coward
    Anonymous Coward

    All to plan

    This is just a plot to sell down existing stock of smartphones by creating fear they'll be more expensive in the near future!

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