Siri? Will tariffs hurt Apple? Tim Cook says brace for a $900M whack, for starters Apple believes the USA’s new tariffs policy will impact its finances by at least $900 million in its next quarter, has re-organized its supply chains to protect itself from whatever comes next, but can’t predict the impact on its business. That’s the news from the iGiant’s Q2 2025 earnings report, which saw CEO Tim Cook reveal …
Apple - and others - will just keep moving production around to world from Se Asia to whatever shithole has cheap exploitable labour by Foxconn or Tata.
Give it 20 years they will be in South Sudan and Gaza.
Even workers there plus factory construction plus shipping are cheaper than US Internet order cart pushers at Walmart or Amazon at the bottom of the skilled trickle down food chain.
I see MS have just hiked the Xbox prices worldwide too, inc. a £50, 20% price rise in the UK.
Fuck off MS. You expect the rest of the world to subsidise your own country's self-foot-shooting so your US customers can be protected from the orange ones tariffs? I really really hope the the rest of the world sees your tactics and votes with their wallets. You can join Sony and Apple (and others) on the naughty step. And no, we all know it's not "diffecult world-wide market issues". It's entirely a local, US market issue.
Apple increases profits and income by 5% and lays out what it's doing to counter the threat of tariffs. Stock falls 4%.
Tesla's net income takes a massive hit, sales plunge across the world and profit is down 71%. Musk details how they will be screwed over by tariffs when manufacturing Optimus, but gives no details on what they will do about it. Stock increases by 5%.
Please make it make sense.
The market has always been like that. There are unstated "expectations" for a stock beyond the "analyst estimates" that call for x% growth or drop or whatever. Apple in particular has long had a pattern where it runs up before an earnings call and then falls if it mostly matches expectations or mildly beats them. Because Apple has crushed expectations on a few occasions and rocketed up so the outside chance for that in any given quarter is sort of built in to their expectations.
There's also a major detachment from reality when it comes to Tesla's stock price. If it was valued as a car company only it would be less than 1/20th of the current price. There's a ton of misplaced belief in Musk's hype and lies about robotaxis coming next month, robots by the end of the year and everything will work 100% despite Musk having predicted proper self driving capability would be in place a decade ago, and multiple times a year since then. They've gone from #1 in the world in autonomous driving tech a decade ago to now where they are outside the top 10.
'Twas ever thus. Back when I worked for a very large tech company, quarterly results would follow a predictable pattern.
The consensus analyst estimate would be (say) £0.20 EPS. Except there'd always be one analyst who was smoking something and would predict some wildly unrealistic number like £50.00 EPS.
Our results would come in and exceed the consensus. Except that because we'd fallen short of the fever-dream numbers of that one outlier.... our stock would dip.
A few days late, our main competitor would come out with their own numbers. They'd usually lost slightly less money than the analysts predicted... so their stock would bump upwards.
I gave up trying to predict the markets.
First, consider that most Tesla stock is likely already owned by dyed-in-the-wool Musk worshippers. Everyone else will have sold out years ago.
Second, consider that Musk still has the ear of the most corrupt president in history, so there's a significant chance he can bend policy to his own ends.
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