back to article Chinese carmaker Chery using DeepSeek-driven humanoid robots as showroom sales staff

Chinese carmaker Chery has started using its own humanoid robots as sales staff in its showrooms. Chery established a robotics division in mid-2024 and has since shown off a humanoid robot it calls AIMOGA – an acronym that stands for Artificial Intelligence with Multi-Objective Genetic Algorithm. AIMOGA can walk, understand …

  1. Adair Silver badge

    I think we'll find

    ... the less realistic the fake humans look the easier they'll be to work with. Always best to let something have integrity, and be what it actually is, than try to make it what it isn't.

    1. Anonymous Coward
      Anonymous Coward

      Re: I think we'll find

      You're right. I still have problems working out if Musk is a robot or not. The total lack of emotions suggest he is, but the uncanny valley effect gets in my way.

      :)

    2. Just Enough

      Re: I think we'll find

      Absolutely. These robots look weird, standing in that uncomfortable crouch, as if they were constantly on the verge of a toilet accident.

  2. Gene Cash Silver badge

    How many of them do they have?

    I'm betting one, maybe two. These are not easy or cheap to make.

    1. Anonymous Coward
      Anonymous Coward

      Re: How many of them do they have?

      Well, they ARE in China which has quite a lot of resources for mass production..

  3. Joe W Silver badge
    WTF?

    Yeah, I like Parus major

    but... well... Barbiebots... nah, I'm good.

    If they don't have SMGs in their, ehm, rack (like Iszi fantasiezed about in a Sunday Supplement episode) it's just... vaguely girly shaped for no reason other than just to lure in the fat sweaty nerds. I'm not saying they don't do that successfully (form follows function, et c.), I'm just doubting the neccessity. It's again that, as described in Coupling, all technical progress was made by males to look at females butts, be they real or in this case made of metal and plastics.

    Make them more Dalek shaped! That's what we really want! Not Cylons with boobs.

    1. Andy Non Silver badge
      Terminator

      Re: Yeah, I like Parus major

      "Make them more Dalek shaped!"

      Customer: Nah, sorry, I don't want to buy one of your cars.

      Robot: Exterminate! Exterminate! Exterminate!

      1. Anonymous Coward
        Anonymous Coward

        Re: Yeah, I like Parus major

        Let's not forget the DeepSeek part...

        "Oh, you don't want to buy one of our cars? Are you quite sure? Do you mind if I ask, is that because you don't understand how great they are, maybe I can take you through it again? Or is it simply because you're not in a financial position to do so right now? The fact that you made the effort to come over here and look at our stand must mean you have some interest, right? If you like, we can discuss your life choices together with a view to exploring possibilities you may not have considered, and we might discover that you can after all put yourself in a position to purchase..."

        "Look, I don't drive, okay?"

        "Oh, I'm sorry to hear that. May I ask, have you ever learned to drive before and is it something you've ever considered taking up? It's really not as daunting as it looks, and our cars make it even easier with their super duper XYZ features..."

        "I'm medically unfit to drive."

        "Oh, what a pity. Never mind. One day our AI will be able to drive you around, but that's not quite ready yet. In the meantime, although you yourself are not currently in a position to be a driver, perhaps you can still take away a good impression of our cars and mention them in conversations with friends and family, or if you write any blog posts or speak with any journalists. I can help you to remember the main points and I'm sure you make a great little ambassador for our great company. To begin with..."

        "Look, I was just curious about the robot, okay?"

        "Of course! Your curiosity is quite understandable. Did you know, .... (5000 words)"

        1. LionelB Silver badge
          Devil

          Re: Yeah, I like Parus major

          That's eerily reminiscent of the E.ON rep who cold-called me the other day to hard-sell a smart meter. Hmm, I wonder....

      2. MiguelC Silver badge
        Terminator

        Re: Yeah, I like Parus major

        Make them like ED-209 then.

        "You have 20 seconds to complete the purchase"

        "You have now 15 seconds to comply"

        ...

    2. LionelB Silver badge
      Angel

      Re: Yeah, I like Parus major

      > Make them more Dalek shaped! That's what we really want! Not Cylons with boobs.

      Can we perhaps compromise on Leelu out of Futurama?

      1. This post has been deleted by its author

  4. Anonymous Coward
    Anonymous Coward

    What was the quote from Star Trek?

    "I am fully functional"

    1. Dr Dan Holdsworth
      WTF?

      Re: What was the quote from Star Trek?

      I think the one from the series Lexx would be more appropriate: "I am a robot that wants to live in your underpants"

      1. Fr. Ted Crilly Silver badge

        Re: What was the quote from Star Trek?

        'Your plastic pal who's fun to be with'

    2. that one in the corner Silver badge

      Re: What was the quote from Star Trek?

      "I like this car but can I have it without the onboard AI?"

      "Norman - coordinate!"

  5. PhilipN Silver badge

    Waiting for the day when …

    “it” can tie its own shoelaces which I surmise is the first complex series of movements we learn as infants.

    When it can do that, I’m sold.

    1. Neil Barnes Silver badge

      Re: Waiting for the day when …

      Yes, but then they invented velcro shoe-fixings...

    2. Andy Non Silver badge
      Coat

      Re: Waiting for the day when …

      "tie its own shoelaces"

      Admit it, you just want it to bend over.

  6. tony72

    Good potential use-case

    I dislike all human car sales people I've ever met, so personally I'm willing to give robots a chance here.

    1. Like a badger

      Re: Good potential use-case

      Be careful what you wish for: I'm sure dandruff and body odour can be specified according for the car sales use case.

      Likewise an LD50 level of nasty aftershave for the estate agent variant.

  7. Anonymous Coward
    Anonymous Coward

    Car showrooms?

    Shudder the thought.

    Buy what you want via a broker.

    Avoid the horrible buying experience and the up-selling.

    You might even save a few bucks.

  8. Michael Strorm Silver badge

    I just realised that...

    ...I'm deeply bored of that overused "CGI white with glowy blue circles" aesthetic for everything "futuristic".

  9. cookiecutter

    Well that

    Isn't creepy at all!

  10. Simon Harris Silver badge
    Terminator

    AIMOGA...

    When you repurpose RoboCop to sell cars.

    "Now agree to the Terms and Conditions...

    You have 10 seconds to comply."

    Well, there wasn't a RoboCop icon ----->

  11. that one in the corner Silver badge

    Destiny Angel

    is working at a car maker!

    Does this mean that the SPV is now being made in China?

    Dum-dum-dum-dadada-dum

  12. ChrisElvidge Silver badge

    Can we call it Chery Littlebottom?

    Also: can it run a half-marathon? (https://www.bbc.co.uk/news/videos/ce8gz5vl2z1o)

    1. herman Silver badge

      Re: Can we call it Chery Littlebottom?

      Some of those robots had a tough time and had to be carried off, though I don’t think I would have been able to outrun the winner.

      1. herman Silver badge

        Re: Can we call it Chery Littlebottom?

        Some on the Reg are so negative they can charge a Tesla truck! :)

  13. xyz Silver badge

    It's all a bit pervy...

    But....

    > “is capable of performing intricate, human-like operations with remarkable precision.”

    ... caught my attention. Grumble grumble.

    1. Anonymous Coward
      Anonymous Coward

      @xyz - Re: It's all a bit pervy...

      Only a bit ?! Those who are building these are full blown sickos!

  14. Johnb89

    Human shaped isn't unreasonable

    Humans have made the world suitable for humans that walk and are about 160cms tall and a certain width, with arms and hands at a certain height and so on, and human spaces have steps and sills that wheels don't handle well, so walking seems obvious. So a vaguely human shaped robot makes sense.

    The comments section here suggest that some people see this robot as sexualised. Does that make the designer the perv, or the observer? Beauty is in the eye of the beholder, now isn't it?

    Ok, it is what it is... but some of the decisions that got it this way are sensible.

  15. Simon Harris Silver badge

    Cultural reference.

    I'm surprised they didn't take the opportunity to name their salesperson fembot the Chery 2000.

    https://en.wikipedia.org/wiki/Cherry_2000

    1. Blue Pumpkin

      Re: Cultural reference.

      Sounds like they are catching up though

      "In the year 2017, the United States has fragmented into post-apocalyptic wastelands with a few civilized areas. An ongoing economic crisis has led to the recycling of aging 20th-century mechanical and technological equipment."

      Only about 10 years out if the orange wotsit keeps having "ideas" ....

  16. herman Silver badge
    Mushroom

    Cherry

    This is much, much better: https://youtu.be/_EBvXpjudf8

  17. Inventor of the Marmite Laser Silver badge

    Marvine?

    Will she be perpetually moaning about the ache in the diodes down her left side?

  18. This post has been deleted by its author

  19. Anonymous Coward
    Anonymous Coward

    Chery bot or Tesla bot - but which one is the best?

    There's only one way to find out - FIGHT!

  20. An_Old_Dog Silver badge

    I Don't Want to Interact with Humanoid Robots

    ... for the same reason I don't want to interact with wild animals (or with many humans, for that matter): they are unpredictable.

    If I shake hands with a humanoid robot, chances are it will crush my hand, and a marketeer will exclaim, "Oh ... it never did that in testing! You must be a non-standard human."

  21. Andrew Scott Bronze badge

    my first reaction is "would you buy a car from a blond?", of course if my blond niece recommended it i'd think seriously about it as she's worked for Goldman sax, Bloomberg, google, YouTube and Facebook at different times and graduated from Cornell so anything but a cliche. did get in trouble for knocking her tooth out when she was a kid. gentle underhand toss of a softball that wasn't caught.

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