back to article Elon Musk's X revenues in the UK crashed in 2023, down 66%

In the months following Tesla CEO and Elon Musk's takeover of Twitter, now rebranded to X, business collapsed in the UK, according to recently filed profit and loss accounts for the year ended December 31 2023. The document lodged with Companies House, the repository where commercial entities in the country are required to …

  1. bombastic bob Silver badge
    Big Brother

    Still, there IS a chill8ing effect,,,

    Still, there IS a chilling effect on posting to social media and, in particular, free speech itself, when people can ACTUALLY BE ARRESTED for making a social media post!

    1. jospanner

      Re: Still, there IS a chill8ing effect,,,

      Do you think posting a bomb threat online is ok?

      1. Anonymous Coward
        Anonymous Coward

        Re: Still, there IS a chill8ing effect,,,

        Do you think you should be arrested for posting song lyrics online?

        1. ChrisElvidge Silver badge

          Re: Still, there IS a chill8ing effect,,,

          Copyright infringement?

          1. Anonymous Coward
            Anonymous Coward

            Re: Still, there IS a chill8ing effect,,,

            Copyright is a civil matter, not criminal, in the developed world. The police are not the enforcers of copyright.

            1. NoCoffee

              Re: Still, there IS a chill8ing effect,,,

              Yes, copyright infringement can be a criminal matter, especially when it involves commercial activities or is on a large scale. While copyright infringement is primarily a civil offence, certain actions can lead to criminal charges.

          2. Anonymous Coward
            Anonymous Coward

            Re: Still, there IS a chill8ing effect,,,

            Probably referring to: https://www.theguardian.com/music/2023/jun/21/behind-bars-how-rap-lyrics-are-being-used-to-convict-black-british-men

            1. Anonymous Coward
              Anonymous Coward

              Re: Still, there IS a chill8ing effect,,,

              Nope

              https://www.liverpoolecho.co.uk/news/liverpool-news/teen-prosecuted-n-word-rap-15874476

        2. jospanner

          Re: Still, there IS a chill8ing effect,,,

          So is a bomb threat ok if you write a melody to it?

          1. Anonymous Coward
            Anonymous Coward

            Re: Still, there IS a chill8ing effect,,,

            I put the score of the 1812 overture up, and nek minute, ATF broke my door down.

          2. Anonymous Coward
            Anonymous Coward

            Re: Still, there IS a chill8ing effect,,,

            How about singing about murdering MPs?

            1. Korev Silver badge
              Coat

              Re: Still, there IS a chill8ing effect,,,

              Now, there's no Kneecap for that...

      2. graeme leggett

        Re: Still, there IS a chill8ing effect,,,

        or incitement to riot

        1. Anonymous Coward
          Anonymous Coward

          Re: Still, there IS a chill8ing effect,,,

          I predict a riot

          1. Charlie Clark Silver badge
            Coat

            Re: Still, there IS a chill8ing effect,,,

            Look, there's an A-bomb in Wardour Street.

            Mine's the parker…

          2. Groo The Wanderer - A Canuck Silver badge

            Re: Still, there IS a chill8ing effect,,,

            I predict riots in the US within six months if the Pumpkin Hitler and Muscolini aren't leashed and their fantasies of unchecked power dashed ignominously.

            1. Anonymous Coward
              Anonymous Coward

              Re: Still, there IS a chill8ing effect,,,

              Violence from the political left yet again!

              1. Anonymous Coward
                Anonymous Coward

                Re: Still, there IS a chill8ing effect,,,

                Everyone's on the left when you're as far right as its possible to be.

              2. Lazlo Woodbine Silver badge

                Re: Still, there IS a chill8ing effect,,,

                Because the insurgents trying to change the 2020 result were all Democrats, obviously...

                1. Anonymous Coward
                  Anonymous Coward

                  Re: Still, there IS a chill8ing effect,,,

                  If you're referring to the 'summer of love' then you are correct. Those riots were intended to change the result of the 2020 election.

                  But I assume you are referring to the connotationally protected rights to request redress from the US government which was used by the vast majority of the legitimate Jan 6th protesters.

            2. Anonymous Coward
              Anonymous Coward

              Re: Still, there IS a chill8ing effect,,,

              >I predict riots in the US within six months

              That's what they are counting on.

              c.f. The Haymarket Affair.

        2. Anonymous Coward
          Anonymous Coward

          Re: Still, there IS a chill8ing effect,,,

          Depends that the riot is about.

      3. bombastic bob Silver badge
        Big Brother

        Re: Still, there IS a chilling effect...

        bomb threat, no (this is like th classic 'yelling FIRE in a crowded theater' argument). Calling a biological male "he", THAT is fine. ['he' after all is the universal inclusive pronoun]

        If feelings are hurt (poor widdle babies), TOO BAD. And how many OTHER "FEELZ got hurt on social media" arrests have been made in UK ?

        For some specifically GROSS examples of "online policing overreach", I did a GROK analysis.

    2. Anonymous Coward
      Anonymous Coward

      Re: Still, there IS a chill8ing effect,,,

      Innit weird how those who batter on about "free speech" on social media always turn out to be rabbit racists?

      1. Anonymous Coward
        Anonymous Coward

        Re: Still, there IS a chill8ing effect,,,

        Those darn bunny rabbits!!

      2. Blogitus Maximus

        Re: Still, there IS a chill8ing effect,,,

        Those wascally wabbits!

      3. bombastic bob Silver badge
        Devil

        Re: Still, there IS a chill8ing effect,,,

        Do you have some specific examples to share?

        [I support the rabbits by the way - heh]

    3. Anonymous Coward
      Anonymous Coward

      Re: Still, there IS a chill8ing effect,,,

      We could be arrested in Scotland for misgendering. Not sure if the latest Supreme Court judgement in that area has changed that.

      1. Yet Another Anonymous coward Silver badge

        Re: Still, there IS a chill8ing effect,,,

        >We could be arrested in Scotland for misgendering.

        Is that why everyone had to wear skirts and no knickers?

      2. bombastic bob Silver badge
        Thumb Up

        Re: Still, there IS a chill8ing effect,,,

        "misgendering" arrests - THAT is the kind of thing I'm referring to (thank you for mentioning it)

    4. Jamie Jones Silver badge
      FAIL

      Re: Still, there IS a chill8ing effect,,,

      Ahhhh, free speech. I presume you are equally concerned about:

      - Trump wants to punish people who burn the flag with a year in prison deeply unconstitutional

      - He is deeply against the First Amendment - deeply against free speech he sued CNN for $475 million because they called election denialism the big lie he sued Bill Maher for $5 million over a joke he didn't like

      - he supports quote opening up the Lial laws to sue journalists.

      - he called for jailing journalists who reported on the Supreme Court abortion ruling early

      - he wants to deport Pro Palestine protesters

      - he gag ordered the EPA from telling the truth on climate change

      - he arrested and charged six journalists with quote felony rioting

      - he wanted to invoke the Insurrection act to deploy US troops against George Floyd protesters

      - and then of course he called to terminate the Constitution

      Let's not get started on Musk, who bans / censors people he doesn't agree with.

      1. Anonymous Coward
        Anonymous Coward

        Re: Still, there IS a chill8ing effect,,,

        "punish people who burn the flag"

        Someone was given 5 months for burning a BLM flag.

        "he sued CNN"

        Good. They have already lost several big cases such as the Covington student Nick Sandmann.

        "Lial laws"

        As seen with stories like the Covington students, the media has absolutely no issue with making up completely fabricated stories and doing no actual journalism whatsoever.

        "reported on the Supreme Court"

        If you remember the memo was leaked and the source was never identified. Someone did break the law with the leak. Lets not forget the political left's response to the Hunter laptop, pretty sure you wanted the computer shop guy arrested.

        "Pro Palestine protesters"

        When they have posters with pictures of the armed paragliders and are chanting for the elimination of a nation state, it isn't really a protest.

        "EPA from telling the truth on climate change"

        What, that its made up?

        "arrested and charged six journalists with quote felony rioting"

        Journalists were arrested for being near the Capitol on Jan 6th.

        "invoke the Insurrection act to deploy US troops"

        Back to Jan 6th again.

        "he called to terminate the Constitution"

        Citation needed. What Trump ACTUALLY said is that in some circumstances it should be OK to terminate the protections granted under the constitution when someone has done something very bad. Sorta like how the DOJ violated the Jan 6th defendants constitutional rights, but you are likely fine with that.

        1. Anonymous Coward
          Anonymous Coward

          Re: Trump - Terminating the constitution

          A simple search would bring up many reports of him saying just that.

          Here is one

          https://www.bbc.co.uk/news/world-us-canada-63851751

          But naturally, a left wing rag like the BBC can't be trusted so

          https://www.congress.gov/bill/117th-congress/house-resolution/1527/text

          Even Ted 'Cancun' Cruz said that he was wrong but naturally like him saying many times, 'Build that wall and Mexico will pay for it' he will deny it and call it fake news.

          Trump can never admit that he can be wrong about anything.

          1. Anonymous Coward
            Anonymous Coward

            Re: Trump - Terminating the constitution

            Original claim: "he called to terminate the Constitution"

            Response "Citation needed. What Trump ACTUALLY said is that in some circumstances it should be OK to terminate the protections granted under the constitution when someone has done something very bad. Sorta like how the DOJ violated the Jan 6th defendants constitutional rights, but you are likely fine with that."

            From the Beeb citation supplied:

            Headline "former President Donald Trump after he called for the "termination" of the US constitution"

            Deeper in the text where midwits don't read: "A Massive Fraud of this type and magnitude allows for the termination of all rules, regulations, and articles, even those found in the Constitution"

            So going back to the response to the original statement:

            "What Trump ACTUALLY said is that in some circumstances it should be OK to terminate the protections granted under the constitution when someone has done something very bad. Sorta like how the DOJ violated the Jan 6th defendants constitutional rights, but you are likely fine with that."

            So, if you read past the headlines the Beeb admits that he isn't trying to 'terminate the constitution' as a blanket generic thing for all 'mericans but to do it in very specific cases and as such the AC response was correct.

            1. Groo The Wanderer - A Canuck Silver badge

              Re: Trump - Terminating the constitution

              Very specific cases, like his personal enemies and opponents...

              1. Anonymous Coward
                Anonymous Coward

                Re: Trump - Terminating the constitution

                Not that similar has ever happened before! It would be unthinkable that laws could be changed, manipulated or bypassed purely in order to go after someone. Say for example suddenly passing a law removing the statute of limitations or applying a law that was only ever intended to be used against mega corps to hugely increase the sentences for individuals. Nope, never!

      2. MachDiamond Silver badge

        Re: Still, there IS a chill8ing effect,,,

        "- he wants to deport Pro Palestine protesters"

        That one might have some legal backing.

        Nearly every country has a prohibition against visitors engaging in political activities. It part of the visa you have agreed to whether it is a formal document or a published condition for entering the country. It's a very good idea to carefully read the conditions you fall under when visiting another country and even if you are only switching flights in one you won't be staying in (things can happen).

    5. Anonymous Coward
      Anonymous Coward

      In defence of B-Bob

      The Trump regime does not care about the Constitution especially the 1st, 4th, 5th and 6th amendments.

      Being sent to a gulag somewhere in the world (El Salvador was not cruel enough) so they are now going to Rwanda without due process is illegal but Trump has criminal immunity thanks to SCOTUS so he can tell his minions to ignore the constitution and then pardon them on his way out the door.

      I'm sure that it won't be long before ICE (or some new TLA) comes for the people on Meidastouch, Occupy Democrats, the Lincoln Project and other people on social media who love to slag off Trump, Musk and the other idiots in his cabinet.

      Even the likes of Kimmel, Myers and Jon Stewart might suddenly [cough][cough] disappear. That is right out of the 3rd Reich playbook.

      IMHO, Trump won't leave the White House unless it is in a coffin sometime around 2036. Declaring Martial Law will stop any more elections.

      The USA is rapidly descending into a 4th world dictatorship.

      Now I must go and wash my mouth out with soap for defending BB but like a broken clock, even he can be right every once in a while.

      1. bombastic bob Silver badge
        IT Angle

        Re: In defence of B-Bob

        uh, defense of what, exactly...?

  2. Ilgaz

    My ads are from phishers

    I would never imagine this kind of thing but they are showing phishing "ads" for some of major financial payment platforms and banks. For the good of people,I keep reporting them as "illegal products & services" and nothing happens. I even reported them to the company being targeted.

    It is a jungle, even AI generated famous people are used.

    1. lglethal Silver badge

      Re: My ads are from phishers

      This would fall under the heading of "new advertising solutions and a refreshed sales go-to-market strategy". No doubt...

    2. anthonyhegedus Silver badge

      Re: My ads are from phishers

      I got one on FB with a fake Richard Branson telling people to invest in this guaranteed money-making scheme. I reported it and got back a message that they didn't take it down, much like the 10 or so I've also reported in the last month. These massive social media companies just don't care. And what can the ASA do? What can Trading Standards do? Probably fuck-all. The social media companies make so much money from it that only the threat of, er, I don't know, tariffs or something, may work.

      Seriously, this is going to be a massive problem now that they're emboldened with a "make america great again and sod the consquences" attitude.

      1. PCScreenOnly Silver badge

        MIL saw one with Martin Lewis

        She was asking us while going away.

        We simply said the he (Martin Lewis) says he never does this and if you see one it is a scam

        She reported and she was also told it is not being taken down.

        Told her to go to mse site and see what she can do

        1. anthonyhegedus Silver badge

          Re: MIL saw one with Martin Lewis

          What absolute numpty downvired that comment?!

          1. Anonymous Coward
            Anonymous Coward

            Re: MIL saw one with Martin Lewis

            The author of that tripe?

            Honestly, if I see what kind of crud gets posted online these days it makes me think of Usenet. I'm old enough to remember that being useful, and then there too the spammers and marketeers (but I repeat myself) arrived.

      2. Irongut Silver badge

        Re: My ads are from phishers

        There is a simple answer to this problem. STOP USING FACEBOOK.

        Even Zuck agrees you're a "dumb fuck" for using his site.

      3. MachDiamond Silver badge

        Re: My ads are from phishers

        "These massive social media companies just don't care."

        It's like the phone companies continuing to allow telemarketing/scam calls. They know who those people are since they are getting paid to handle the traffic. The same applies to SM companies that are collecting ad revenue. What it might take is a figure such as Richard Branson suing them with the claim they knew it was a scam and his likeness was being used without permission. It's like me having a stall at the weekly farmer's market and posting loads of advertising that claims the Kardashians (using their photos as well) buy their produce from nobody but me as it's so much better. The market should realize that it's complete manure and ask for some sort of verification. Oh, and look, here's a photo of me holding a bunch of carrots and Taylor Swift handing me cash for them. That might be fun to see if some AI will generate that photo for me. I could also get a photo of me and Robert Smith from the Cure's Disintegration tour. I did work on the steel crew for the stadium shows, but never met Robert. Now I can fix that and have photos to back me up. (There would be no legal issue with that unless I used the image to infer/imply some sort of commercial endorsement on Robert's part.)

        1. Jamie Jones Silver badge

          Re: My ads are from phishers

          Nearly every advert on YouTube is a scam. Can you imagine if ITV/C4/C5 tried to pull that crap?

          1. Yet Another Anonymous coward Silver badge

            Re: My ads are from phishers

            There are ads on YouTube ?

            Doesn't everyone use Brave ?

            1. Jamie Jones Silver badge

              Re: My ads are from phishers

              Is that the crypto browser?

              Anyway, I don't use YouTube in a browser, it's far too clunky!

              smarttube and revanced do the job when I'm not doing don't-want-my-channel-deleted stuff

              1. Zolko Silver badge

                Re: My ads are from phishers

                I use YouTube ONLY in the browser to not see the ads (Firefox + uBlock Origin)

                1. Jamie Jones Silver badge

                  Re: My ads are from phishers

                  smarttube and revanced don't do ads either! (Not my downvote)

      4. Michael Strorm Silver badge

        Re: My ads are from phishers

        > And what can the ASA do?

        Same as they always do, a token slap on the wrist and warning not to run the ad again six months after the campaign has ended anyway.

        Or, in other words, the absolute minimum required to make it look like Something Is Being Done while doing fuck all, from an intentionally toothless body that only exists to maintain the pretence that the industry can self regulate and avoid the need for government intervention.

      5. Michael Strorm Silver badge

        Re: My ads are from phishers

        > this is going to be a massive problem now that they're emboldened with a "make america great again and sod the consquences" attitude.

        Facebook/Meta- made in the image of its sociopathic founder, Zuckerberg- has only ever cared about its own self-interest, making token acknowledgements of concern or the pretence of going along with external pressure (social or political), while in reality doing nothing that gets in the way of what it wants.

        They're going along with the aggressively nationalistic MAGA trend now because it's in their interests to do so, because that's the way the wind is blowing and because Zuckerberg thinks he can leverage that to use Trump to bully Europe into watering down or discarding present or future regulations that stop his company doing what it wants.

        Of course, Europe (including the UK) has already had it abruptly brought home in recent months how dangerous it is to be reliant upon an IT market dominated by the US- a country which is rapidly moving from being an ally to a rival, and one which, under Trump, is prepared to abuse any imbalance of power.

        Given that Europe is already showing signs of having woken up, and of finally realising it needs to move away from that general situation anyway, they wouldn't need to be bluffing to present Facebook with the nuclear threat of being banned completely.

        Moreso since All-American Facebook's nationalistic appeal to Daddy Trump to bully Europe into backing down may backfire and simply make it a more obvious threat and part of the problem that Europe needs to get rid of anyway.

    3. Random Handle

      Re: My ads are from phishers

      Came off a while ago - anyone worth following is on Bluesky which also takes up about 5% of the time while providing 500% of the useful info.

      I've found it's quite easy to tell who's on there though...

      The other week the brighter (ie less right-wingy conspiracy types) were conversing endlessly about the purpose of the free energy matrix under the pyramid of 'geezer', a litter of white wolves with a handful (out of a billion plus) gene edits which were apparently now dire wolves and the imminent threat of Chinese reprogramming of their kids through TikTok - which far less toxic than Meta/X ecosystem - and kids (mine anyway - though I've done nowt) seem far more immune to the propaganda affecting colleagues and family at 40+ so badly.

  3. Anonymous Coward
    Anonymous Coward

    Dead Parrot

    "This is an X Twitter."

    1. DancesWithPoultry Bronze badge
      Pint

      Re: Dead Parrot

      Xitter

      Pronounced 'shitter'. (The X is the Greek letter Chi)

      See also, Xitler.

  4. El Duderino
    Thumb Up

    66% down

    34% to go.

    1. Dan 55 Silver badge

      Re: 66% down

      34% is the new 100% so it's still 100% to go, otherwise 34% of 34% is 11.56%.

      1. Yet Another Anonymous coward Silver badge

        Re: 66% down

        Remember a company that is down 90% can still go down another 90%

        1. Doctor Syntax Silver badge

          Re: 66% down

          Just like software that is 90% complete still has another 90% to go.

          1. Anonymous Coward
            Anonymous Coward

            Re: 66% down

            We need something like Godwin's Law: how many comments will appear until someone references something stupid that Microsoft does?

            Granted, it's almost impossible to do anything IT related without bumping into the idiocy that is Microsoft's excuse for usability and reliability but I think we need some sort of metric.

    2. This post has been deleted by its author

      1. Yet Another Anonymous coward Silver badge

        Re: 66% down

        "34% to go."

        I don't think percentages work like you think they work

        1. werdsmith Silver badge

          Re: 66% down

          I think being human we can infer the real intention.

          66 % down, the rest to go.

  5. Dan 55 Silver badge

    Disappointed, this is a Musk article

    And there's no graphic of Musk pointing to where the profits were previously (but not where they're going now).

    1. Anonymous Coward
      Anonymous Coward

      Re: Disappointed, this is a Musk article

      There's no image large enough to show just how much X has underperformed since Musk got near it unless you scale it into meaninglessness (say that one three times)..

  6. Anonymous Coward
    Anonymous Coward

    "And there's no graphic of Musk"

    There is a Musk graphic in the body of the article where he is looking unusually gormless even by his standards.

    He might be looking at whence X's profits have descended but seems to me more like his admiring a pair of nickers going up an escalator.

    The whole dismal crew make even seizing defeat from the jaws of victory an improvement on their incomprehensible efforts.

    1. Anonymous Coward
      Anonymous Coward

      Re: "And there's no graphic of Musk"

      If President Elon Musk did not censor posts and people critical of him then it might make a profit. He has single handedly driven a lot of now former Twitter users to other platforms. That is 'shooting yourself in the foot' big time. He does not care, his ultra thin skin must be protected from all criticism.

      I'm not on X or any other social media platform so he can't ban me. He could sue me but as I have nothing and live on my State Pension, doing that will be like trying to extract blood from a stone.

  7. Lazlo Woodbine Silver badge

    "The business continues to take corrective measures to build brand safety tools, invest in platform safety and content moderation"

    Do these brand safety tools involve removing the core cause of the drop in ad-revenue? Namely, reputational damage to brands for being associated with much of the content on X

  8. Winkypop Silver badge
    Devil

    How to make a million dollars

    Start with 44 billion dollars…

    1. lglethal Silver badge

      Re: How to make a million dollars

      In the words of Mike Skinner from The Streets:

      "It's easy to make a small fortune. Start with a large fortune and lose until it becomes a small fortune..."

      Seems appropriate somehow for both Musky and Trump. And yet somehow people keep giving them money...

      1. Yet Another Anonymous coward Silver badge

        Re: How to make a million dollars

        What benefiteth a man if he loses his profit and yet gaineth control of the President?

        Quite a lot actually

      2. PCScreenOnly Silver badge

        Re: How to make a million dollars

        Wonder if trump will do what always does when one of companies owes money - bankruptcy and start again ( they should put a law I place to stop that)

        They eat he is going I looks like he wiill think he can just declare the Us bankrupt and start again

        1. Irongut Silver badge

          Re: How to make a million dollars

          WHAT?

          Could you reboot your brain and try again because that makes no sense at all.

          1. Yet Another Anonymous coward Silver badge

            Re: How to make a million dollars

            He has proposed defaulting* on foreign held US treasuries

            (But not defaulting, just forcing them to swap them for 0% interest, 100 years non-tradable bonds)

            1. Anonymous Coward
              Anonymous Coward

              Re: How to make a million dollars

              It's almost as if Trump's brief from Putin is to end the US Dollar as the global trade currency. Not that that will not happen anyway, he's just massively speeding up the process.

    2. MachDiamond Silver badge

      Re: How to make a million dollars

      "Start with 44 billion dollars…"

      That 44 was all play money to start with. Even when it's just a game, losing it all will be called "losing".

      My dad had a great sign, "What would I do with million dollars? I'd keep ranching until it was all gone".

  9. Flocke Kroes Silver badge

    Musk sued some former advertisers because buying adverts on X is a legal requirement (now). Some 'returned' to the minimum extent required to avoid being near the top of Musk's hit list. It must have been tempting for those advertisers to promote products from Musk's competitors like BYD and HughesNet.

    1. Steve Davies 3 Silver badge

      Legal Requirements?

      Well, the forthcoming Trump/Musk engineered recession would be a great time for businesses to file for Chapter 11, restructure with a new but very similar name and then give the finger to Elon.

    2. MachDiamond Silver badge

      "Musk sued some former advertisers because buying adverts on X is a legal requirement (now). "

      If there were some sort of contract in place, they might have had to, but sans that, they can present Elon with two fingers and walk away.

      On one hand, Elon has used the excuse for some contracts that since they were made with "Twitter", they aren't his problem. OTOH, Elon threatens to sue on other contracts that benefit him that were also made before he took control.

  10. Empire of the Pussycat Silver badge

    It's as if idiot took a chainsaw to the business

    <BZZZZZZZZZZZZZZZZZ>

    1. PCScreenOnly Silver badge

      Re: It's as if idiot took a chainsaw to the business

      Suspect that did more damage to Tesla than xitter.

      And his not so nazi salute

  11. rg287 Silver badge

    Musk's insistence that the platform is a town hall and freedom of speech is assured.

    It's funny how he seems to think that a town hall is where you have free speech, when the evidence seems to be that speaking truth to power will have you removed for "breaching decorum".

    1. Yet Another Anonymous coward Silver badge

      But the owners of the Town hall have freedom to speak

  12. Andy 73 Silver badge

    Funny

    It's funny how some people confuse "freedom of speech" with "privilege of speech"... Musk bought the privilege to speak, and the privilege to decide who can and can't speak on his platform.

    Luckily for all of us, it's really exposed (a) how vacuous most of his speech is, and (b) how fickle and narcissistic he is when it comes to other people's speech.

    1. I ain't Spartacus Gold badge

      Re: Funny

      Andy 73,

      I don't think it's confusion. Musk claimed to be a "free speach absolutist". All censorship was bad and he'd end it all. It was pretty clear what he was claiming to mean.

      To be honest, I suspect nobody truly believed that he was telling the truth. He's always been thin-skinned and litigious - and forever pathetically whining about what people say about him, while feeling free to say whatever dumb shit he feels like. Including calling people paedos (for no good reason other than childish pique that busy rescue workers ignored his ill-timed "help").

  13. Charlie Clark Silver badge

    Odd conclusion

    it seems Xitter is doing comparatively better than it was.

    You admit in the article that these are figures for the year ending 2023. Impossible to draw conclusions from this about the business now. My understanding is that Twitter engagement has continued to decline worldwide since then, but I'll admit as to not having figures for that.

    1. Dan 55 Silver badge

      Re: Odd conclusion

      If we believe this...

      In 2024, the average engagement rates on X (Twitter) have experienced a decline across different metrics. For example, the average number of likes per post decreased from 37.82 in 2023 to 31.46 in 2024. Similarly, mentions and reposts have also seen a year-over-year decrease, with the average post receiving 1.56 likes and 8.47 mentions.

      The average engagement rate on Twitter varies depending on your brand’s market. As of 2024, the average engagement rate across all markets and industries on the platform was 0.029%. Sports teams received the highest average engagement rate of 0.072%, while media had the lowest at 0.009%.

      1. Charlie Clark Silver badge
        Thumb Up

        Re: Odd conclusion

        Thanks, I have my own anecdotal evidence from the lazy world of broadcasting: statements from various bods are no longer exclusively sourced from Twitter but might be quoted from Telegram or Bluesky. This despite the fact that, at least according to some journalists, Telegram is full of conspiracy theorists — prove it isn't! — drug lords and pedos…

  14. Camilla Smythe

    Mastodon is nice.

    The message is not required.

  15. DS999 Silver badge

    If it is that bad in the UK

    It is undoubtedly even worse in the EU.

    But "good news" for those dumb enough to be Tesla investors. Now that Musk merged Twitter and xAI, his rumored next step is to merge those into Tesla as a way of cashing in on xAI's bubble valuation at the expense of other Tesla stockholders.

  16. Anonymous Coward
    Anonymous Coward

    Good

    It's very important that liberals, media and governments quash free speech to ... save free speech & "our" democracy.

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