back to article Claims assistance firm fined for cold-calling people who put themselves on opt-out list

Britain's data privacy watchdog has slapped a fine of £90k ($120k) on a business that targeted people with intrusive marketing phone calls, despite them being registered with the official "Do Not Call" opt-out service. AFK Letters Co Ltd (AFK) made more than 95,000 unsolicited marketing calls to Brits who had signed up with …

  1. The Dogs Meevonks Silver badge

    What a surprise... oh wait... it's not

    The standard process for scammers and scummy people

    Set up company

    Ignore the law

    Get caught

    Get massive fine

    Wind up company and file for bankruptcy

    Can't pay fine

    Set up new company

    Ignore the law

    Get caught

    you see where this is going... don't you?

    1. anothercynic Silver badge

      Re: What a surprise... oh wait... it's not

      What should now happen is this:

      Get list of directors

      Put directors on watch list

      Put any companies they get involved in on watch list

      Monitor those companies for any repeats of the above infractions

      Start prosecuting the directors if such infractions are found again.

      1. Doctor Syntax Silver badge

        Re: What a surprise... oh wait... it's not

        More likely ban directors from holding directorships in the future.

        1. Eclectic Man Silver badge

          Re: What a surprise... oh wait... it's not

          Yeah but then the real directors will just hire 'front men' for the listing in Companies House, do the same things, and dump them when they get too difficult to work with.

          1. Anonymous Coward
            Anonymous Coward

            Re: What a surprise... oh wait... it's not

            "Yeah but then the real directors will just hire 'front men' for the listing in Companies House, do the same things, and dump them when they get too difficult to work with."

            If the authorities can be bothered to enforce, acting as "shadow director" during a period of disqualification is a breach of the original disqualification order. Simply not being named as a director doesn't protect them:

            https://www.businessrescueexpert.co.uk/uncovering-shadow-directors/

            https://www.gov.uk/report-a-disqualified-director

          2. anothercynic Silver badge

            Re: What a surprise... oh wait... it's not

            Chances are they'll just borrow some random address out of the 'phone book' as some companies have been found to do.

        2. Anonymous Coward
          Anonymous Coward

          Re: What a surprise... oh wait... it's not

          .. or list them for percussive education. Some of these people simply do not learn otherwise.

  2. VoiceOfTruth

    Paulie Walnuts

    Good luck getting it.

    There need to be criminal sanctions against the individual directors, not just the companies. One of the directors of AFK Letters Co Ltd is listed as Konstantin Nemchukov. He is listed as having 463 'appointments', meaning directorships or equivalent, at Companies House. A quick perusal shows nearly all, if not all of these, are marked as 'dissolved'. But Konstantin is not bone idle. He has one active appointment.

    I imagine these companies are not much different to how the so-called American candy shops operate. I was curious how these seem to mushroom up around the West End, so I did a bit of digging. Somebody will form a company, and open up a shop. The landlord is paid so he's happy. But the business rates are billed to the newly-formed company. They trade for a while, then that company disappears into the ether. The business rates debt dies with that company. Rinse and repeat. It is not a matter of not being able to meet their obligations. It is how they operate.

    Britain has always been soft on corporate crime.

    1. Anonymous Coward
      Anonymous Coward

      Re: Paulie Walnuts

      Britain has always been soft on corporate crime. That's true.

      Hatton Garden burglars stole c£200m, and the main men got seven years.

      Torex Retail plc went under due to white collar fraud, wiping out an enterprise value of about £415m, the main men got four years.

    2. anothercynic Silver badge

      Re: Paulie Walnuts

      Corporate crime makes the money wheel go round for the City of London... Welcome to the largest money laundrette on the planet.

  3. Eclectic Man Silver badge
    Unhappy

    Line of work?

    "The company's line of work is crafting official letters to help consumers claim refunds and/or compensation from firms they may have had unsatisfactory dealings with"

    They missed off the for a fee bit. These companies only work for money, they are not the UK's admirable Citizens' Advice Bureau, which does help people for free.

    For example, I have no doubt that AFK would have 'helped' me craft a letter to the company that provided a plumber who bodged a job with sticky tape (not gaffer tape for those who believe it can solve all problems). However, as the 'job' was done over a year ago and is now outside their guarantee period, and I cannot prove the 'plumber' just used sticky tape to 'repair' a part the costs less than £1 to replace, according to Citizens' Advice, I am unlikely to win in a court case. Somehow I expect that, for a fee, AFK would have offered to 'help' me. (But I don't know so so don't take my word for it.). Moral of my story, when you get a work person in to repair something, watch them carefully, and make sure they show you what has gone wrong, what they re doing to fix it, and photograph all parts they either remove or replace.

    1. abend0c4 Silver badge

      Re: Line of work?

      I'm struggling to see how correspondence from a random letter-writing company could be considered "official" except in the sense that it might have emerged from a software package or service with "office" in its name...

      1. nobody who matters Silver badge

        Re: Line of work?

        When I look around at the utterly abysmal standard of written English that is exhibited by an ever increasing proportion of the population, I would say that a genuine company offering a letter writing service is likely to achieve a much better chance of success in making a complaint/claim than leaving the individual to compose something that is largely illiterate and may not even be readable, much less comprehensible to the reciever.

        If you want some examples, I would suggest a visit to the ebay.uk discussion boards where a good many posters can't even distinguish between the meanings of the terms 'buyer' and 'seller', let alone put together a coherent sentence.

  4. Doctor Syntax Silver badge

    It really shouldn't have needed much investigation - claims assistance firm therefore guilty as charged.

  5. An_Old_Dog Silver badge

    90K£ Fine

    Father: "Now come over here, young man. You're gettin' punished."

    *SNAP*

    Son: "Oh, wow, man, that didn't even hurt."

    --Cheech & Chong, "Earache, My Eye"

    1. Winkypop Silver badge

      Re: 90K£ Fine

      That music riff will be stuck in my ear all day now.

      : )

  6. JimmyPage
    Mushroom

    And did the victims get a penny ?

    No.

    So fuck the law.

    1. Anonymous Coward
      Anonymous Coward

      Re: And did the victims get a penny ?

      ...a yip yippy yaowl

  7. nobody who matters Silver badge

    <......."AFK made calls to those registered with the Telephone Preference Service....."......>

    I am always puzzled by people who are surprised when unethical and untrustworthy organisations ring them up despite them being TPS registered.

    The Telephone Preference Service only works regarding reputable companies who subscribe the the TPS database and screen the lists of numbers that they plan to call and strike out the numbers that appear in the TPS database before they start ringing.

    Unethical, untrustworthy, disreputable and criminal organisations don't subscribe to the TPS, so won't have access to the database and will ring regardless. If you are TPS registered and recieve a cold call from any company or organisation that is offering a service/product for a fee, you immediately know it is a scam of some kind.

    Some people seem to be incapable of understanding this, and seem to suffer under the misconception that registering with the TPS will stop all unwanted calls when if fact it doesn't and has never pretended to do so. It will only stop calls from trustworthy callers.

    1. katrinab Silver badge
      Alert

      There's been studies showing that people who are listed on the TPS actually get more nuisance calls than people who aren't.

      1. nobody who matters Silver badge

        My number is TPS registered and I get very, very few unwanted calls.

        However, I am careful about where and to whom I give my telephone number, and I am very much of the opinion that many of those who recieve a large number of unwanted calls are getting them because they have sprayed their number all over the internet (online shop etc which all seem to require you to divulge your number, despite the product or service that they offer and the method of delivery having no practical need for it). The number then gets sold on multiple times and figures on the much traded lists of telephone numbers that the cold callers use to make contact.

        With regard to the claim that TPS registered numbers appear to recieve more nuisance calls than non-registered numbers - I very much doubt that being registered with TPS actually has any bearing on that at all.

        1. Anonymous Coward
          Anonymous Coward

          If I know who you are (in contacts) I may answer

          If you are on my favourites it will ring, I dont care if I miss any calls from contacts.

          Any calling unknown number reported and spam and blocked

          1. Gerry 3
            FAIL

            Good luck if your surgery or hospital tries to call you about an imminent appointment or operation, or to tell you that a recent blood test or scan has revealed a cause for concern.

            Don't even think of suggesting they use Royal Mail. On 22 April I received 11 items most of which dated back to 3 April or 8 April. Royal Mail is so broken that an NHS stamp was recently been introduced with a special barcode so that there my be a slim chance of it getting through in time.

            We're becoming a fourth world country.

            1. Terry 6 Silver badge

              The NHS app does a pretty good job of providing patients with a copy of any hospital letter that's on the way. Days before the post brings the paper copy.

          2. David Hicklin Silver badge

            Any number not in our home phone contacts gets left to go to answerphone, if they really are genuine then we will pick the phone up once they start leaving a message..

            99.9999999% don't, we just get silence. Some numbers are quite persistent but they all give up eventually.

            1. bemusedHorseman

              We've left our (landline) answering machine on 24/7 for months, for this exact purpose. Can't get rid of the landline altogether because state law mandates that people in rural areas must have one for 911 purposes...

      2. Alan Brown Silver badge

        I think they're more likely to report it

        My TPS-listed numbers don't get many calls. The ones which aren't listed get more

      3. bemusedHorseman
        FAIL

        Here in the US, it's been repeatedly proven that the National Do-Not-Call Registry (our equivalent of the TPS) is often used as a list of confirmed live numbers for telemarketers to prioritize calling, with zero consequences since the law doesn't actually have any enforcement built in.

        With texting scams, they just iterate through all possible numbers in a specified range (wardialing) and send to all, which apparently "exempts" them from DNC applicability; me and my parents have adjacent cell numbers, so we'll often get the exact same scam texts within a minute of each other...

  8. xyz Silver badge

    Bloody Moonpig...

    You tried getting off their "marketing" list? I haven't been at all subtle and I still get sent shit, week after bloody week.

    1. AndrueC Silver badge
      Boffin

      Re: Bloody Moonpig...

      Strange. I've been using them for several years now and never get anything other than the reminders that I created. I'd also know if they were a source of spam because I've been using a DEA system for nearly twenty years so every received email tells me who should be responsible for that email and because I run my own mail server I can check the RCPT TO command rather than relying on the untrustworthy email headers.

  9. ajadedcynicaloldfart

    So,

    the fine is less than a quid for each call?

    Some warning to other companies. That will scare really them off won't it. /S

    1. John Brown (no body) Silver badge

      Re: So,

      The fine is a quid per call, but the success rate of cold calls is pretty damned low, so the number don't necessarily add up to the "profit after fine" that it may seem to at first glance. And anyway, as per the articles and comments above, they will be gone by now and the fine will never be collected,

  10. Terry 6 Silver badge
    FAIL

    90 grand.

    Might be a lot to the average wage slave, but peanuts to someone running a scam operation,should they choose to pay it. Which they don't need to because they can just walk away and start again.

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