back to article When Microsoft made the Windows as a Service pivot

Former Microsoft engineer Dave Plummer has weighed in on why Microsoft moved from paid upgrades to Windows as a Service. As ever, the old adage applies – when the product is free, the product is probably you… Plummer, who among other things is responsible for Task Manager, stepped back in 2003, several years prior to the 2009 …

  1. b0llchit Silver badge
    Big Brother

    Lessons skipped and still not enough paranoia

    With all that telemetry... I'm wondering who has their fingers in that data. And no, I'm not thinking of MS' access.

    Real life always seems to top extreme cynicism and paranoia.

    1. ecofeco Silver badge

      Re: Lessons skipped and still not enough paranoia

      What's the old joke? "Just because you're not paranoid doesn't mean someone isn't out to get you."

      1. chivo243 Silver badge
        Coat

        Re: Lessons skipped and still not enough paranoia

        I thought the saying was "you're only paranoid until they get you?"

        1. ecofeco Silver badge

          Re: Lessons skipped and still not enough paranoia

          That's the other part. :)

      2. MyffyW Silver badge

        Re: Lessons skipped and still not enough paranoia

        "Parables for Paranoids" from Thomas Pynchon's Gravity's Rainbow, 1973

        1. Bill Gray Silver badge

          Re: Lessons skipped and still not enough paranoia

          I thought it was Henry Kissinger, but it appears we're both wrong. The origin of the phrase is uncertain, but predates 1973.

      3. MachDiamond Silver badge

        Re: Lessons skipped and still not enough paranoia

        ""Just because you're not paranoid doesn't mean someone isn't out to get you.""

        I'll admit I'm paranoid but, am I paranoid enough?

        1. ecofeco Silver badge
          Joke

          Re: Lessons skipped and still not enough paranoia

          Have you met my friend, chaos theory?

          1. MachDiamond Silver badge

            Re: Lessons skipped and still not enough paranoia

            "Have you met my friend, chaos theory?"

            Yep. We had lunch together just yesterday.

            1. MatthewSt Silver badge
              Coat

              Re: Lessons skipped and still not enough paranoia

              What? Why wasn't I invited? What aren't you telling me!

    2. NewModelArmy

      Re: Lessons skipped and still not enough paranoia

      Here are some links to the details of Microsoft ability to access your PC remotely :

      https://www.zdnet.com/article/windows-10-telemetry-secrets/

      https://www.theregister.com/2016/02/24/windows_10_telemetry/

      Of note :

      =====

      However, before more info is gathered, Microsoft's privacy governance team, including privacy and other subject matter experts, must approve the diagnostics request made by a Microsoft engineer. If the request is approved, Microsoft engineers can use the following capabilities to get the information:

      Ability to run a limited, pre-approved list of Microsoft certified diagnostic tools, such as msinfo32.exe, powercfg.exe, and dxdiag.exe.

      Ability to get registry keys.

      Ability to gather user content, such as documents, if they might have been the trigger for the issue.

      =====

      I think people forget that Microsoft can extract your files from YOUR PC.

      1. david 12 Silver badge

        Re: Lessons skipped and still not enough paranoia

        ability

        And then you've listed three things that have restricted by security and malware limitations.

        Of all the many useful things you can do with a Windows system, many (like those listed) are disabled by default, or have since been removed.

        1. Anonymous Coward
          Anonymous Coward

          Re: Lessons skipped and still not enough paranoia

          ability

          Shall you only use a Windows system virtualized, in a need-to-do basis, if strictly required to do so ( like a program only running on Windows ) or to develop malware and exploits.

          Otherwise, it's BSD or Linux. Encrypted with a physical key and a password.

        2. trindflo Silver badge

          Re: Lessons skipped and still not enough paranoia

          They are restricted by a team of Microsoft employees that get to decide they have a business interest in gathering that information. That restriction doesn't seem very reassuring to me.

        3. NewModelArmy

          Re: Lessons skipped and still not enough paranoia

          Do you have a link(s) to the information that Microsoft do not do this, disabled, or rescinded the ability etc ? Thanks.

      2. Dave Null

        Re: Lessons skipped and still not enough paranoia

        You're talking about during a support ticket here. They're not running these blindly en masse, they just have a legal process for what they are allowed to do during a support ticket. They also redact PII from support ticket logs.

        1. ICL1900-G3 Silver badge

          Re: Lessons skipped and still not enough paranoia

          Of course they do. Who wouldn't trust MS?

    3. Anonymous Coward
      Anonymous Coward

      Re: Lessons skipped and still not enough paranoia

      "Real life always seems to top extreme cynicism and paranoia."

      People cannot even THINK about past real life things. It would be too much for normal people. Movies are based on fragments of a great ugly circus you will never have no idea about. Think about asking how princess Diana left us (tip: I don't know)

      1. captain veg Silver badge

        Re: Lessons skipped and still not enough paranoia

        > Think about asking how princess Diana left us

        She left me thoroughly indifferent.

        -A.

    4. jlturriff

      Re: Lessons skipped and still not enough paranoia

      In that ZDnet article, the implications of

      "It's worth noting that the telemetry data I describe here is only a small part of the routine traffic between a Windows 10 PC and various servers controlled by Microsoft. Most network analysis I've seen looks at all that traffic and doesn't isolate the telemetry data transmissions."

      are also interesting to contemplate.

  2. Doctor Syntax Silver badge

    "Sure, Microsoft wasn't charging for Windows 10."

    This is somewhat misleading. As a preloaded OS the customer paid for it. The free upgrade from the W8 fiasco it was a PR necessity. The free upgrade from W10 to 11 for recent purchases was probably a legal necessity to avoid class actions but the H/W limitation avoided making that free for all. It's simply become a purchase plus milk-the user-entity, not one or the other.

    1. matjaggard

      I agree with what you said but you've missed the vital points - the free upgrade from Windows 7 and the inclusion of non-genuine versions as a valid upgrade path.

  3. Dan 55 Silver badge

    A willing victim of late-stage capitalism

    "I for one would gladly pay $10 or maybe even $20/month for a version of Windows Pro that included no telemetry or unnecessary telematics."

    Even though you have bought a computer supplied with a Windows licence, i.e. you're willing to rent Windows after buying it.

    1. Not Yb Silver badge

      Re: A willing victim of late-stage capitalism

      "I would gladly pay $10/month" seems like a terrible choice to make when "blocking telemetry at the router" is still an option..

      1. Anonymous Coward
        Anonymous Coward

        Re: A willing victim of late-stage capitalism

        You may block the report-back, but the buggy-resource-hogging data collection still occurs... Even if you turn off the reporting itself, the os still collects the data so that turning off the reporting itself doesn't increase performance! (That was a big fix)

        So the need to pull that all together is real--we are bankrolling the power/resources to collect it and b/w to report it. That's a lot of resources they get for free.

      2. ICL1900-G3 Silver badge

        Re: A willing victim of late-stage capitalism

        An option which works a treat.

      3. Anonymous Coward
        Anonymous Coward

        Re: A willing victim of late-stage capitalism

        You don't want to block the telemetry, you want to change it to return false, random, data. Get enough people doing that, and the telemetry will be worthless.

    2. MachDiamond Silver badge

      Re: A willing victim of late-stage capitalism

      ""I for one would gladly pay $10 or maybe even $20/month for a version of Windows Pro that included no telemetry or unnecessary telematics.""

      Any sort of monthly OS rent must have some sort of telemetry to check if you've paid your license.

      The beauty of "old fashioned" boxed software was there was no way the company knew anything about your use. If you chose to not register with them, they'd also have no idea that you have a copy.

  4. Anonymous Coward
    Anonymous Coward

    This confusion is purely a naming issue. "Pro" is not the same as "Business" or "Professional" as seen in earlier editions of Windows. It is now simply another consumer version. More similar to "Ultimate" of the Vista era.

    If you want Pro, these days grab the LTSC or Enterprise (or even Server) builds.

    As for rationale, remember that bit at the end of "The Wolf of Wall Street" when he got people to sell him back the pen as a demo? One of the guys attempted by saying "This is a *professional* pen". It is basically marketing 101, it slightly strokes the consumers egos to be using "Professional" products.

    Simples!

    1. Jou (Mxyzptlk) Silver badge

      I beg to differ: I cannot handle the home version. gpedit.msc missing, lusrmgr.msc missing etc, a lot of things the pro version has. As for the "LTSC or Server": Yep, though I would call that "Clean-Pro".

      1. Anonymous Coward
        Anonymous Coward

        Ultimate edition was a home version. But that did provide gpedit.msc, etc.

        Think of "Home" being the new Windows Vista "Basic". Its all shuffled down. It is literally enshitification at its finest.

        1. Jou (Mxyzptlk) Silver badge

          > Ultimate edition was a home version

          Which Ultimate? Windows 7 Ultimate? That was definitely not a home version. I even have the packaging here, got it for a few specific reasons.

          The notable differences: Bitlocker, RDP can do multiple monitors like Server 2008 R2 (I am not talking about the RDP client here), Applocker, and a few other things which are more important for companies than me. Oh, there is even a wikipedia entry for that...

          1. Anonymous Coward
            Anonymous Coward

            So far as I recall the 'ultimate' versions were basically just the retail edition of the Enterprise version (which was volume license only).

            Vista Ultimate was supposed to also get some 'extras' which didn't ever appear.

            1. Jou (Mxyzptlk) Silver badge

              This is correct.

          2. JWLong Silver badge

            Ultimate edition was a home version

            Yeah, it went School, Home, Pro, Enterprise, and Ultimate.

            Enterprise and Ultimate were tied to KMS(KEY MANAGEMENT SYSTEM) and WSUS(WINDOWS SYSTEM UPDATE SERVICE) which could be provided from a LAN Server.

            1. Jou (Mxyzptlk) Silver badge

              Re: Ultimate edition was a home version

              This is wrong. Ultimate was retail Version of Enterprise, normal Key. And Enterprise could be driven without KMS, and without WSUS. But for convenience reasons most used KMS, WSUS and/or SCCM to roll out thousands of machines.

          3. karlkarl Silver badge

            Ultimate was a home version.

            It was targeted at "enthusiasts who want every feature in Windows".

            https://news.microsoft.com/2009/02/03/windows-7-lineup-offers-clear-choice-for-consumers-and-businesses/

            And another source here:

            https://news.microsoft.com/2006/02/26/microsoft-unveils-windows-vista-product-lineup/

            "The Windows Vista product lineup consists of six versions, two for businesses, three for consumers, and one for emerging markets: Windows Vista Business, Windows Vista Enterprise, Windows Vista Home Basic, Windows Vista Home Premium, Windows Vista Ultimate and Windows Vista Starter"

            You can downvote me if you are feeling strangely sensitive about it, but it doesn't really change anything ;)

      2. Anonymous Coward
        Anonymous Coward

        Can't you just copy the files for the missing msc consoles from a Pro / Enterprise version? Not tried it for years but it used to work with earlier versions of Windows.

        1. JWLong Silver badge

          Can't you just copy the files

          There are some .dll files that have to be registered but that's not to hard to do.

    2. Anonymous Coward
      Anonymous Coward

      The Enterprise version has most of the same shit which the Pro version has.

      The only clean(ish) versions are the LTSC releases, and the server versions. I expect they are still slurping telemetry data though - when you install Server 2025 there's an option to select whether to only give them the 'required' (by whom, and for what?) telemetry, or the 'optional' telemetry as well.

  5. Anonymous Coward
    Anonymous Coward

    I think the correct terminology is "Windows as an Ad System". It's no longer a tool, it's an active impediment.

    1. ecofeco Silver badge

      Has been for a long, long time.

      The adverting began with Win 10. Impediment PLUS advertising! So much winning.

      1. Anonymous Coward
        Anonymous Coward

        Somehow I manage to avoid in-system ads. Maybe I'm just using Windows differently. I hardly ever use the full Start menu, just shortcuts.

        1. Jou (Mxyzptlk) Silver badge

          Same for me, including my Win11 box (Win10 etc down to Win7 before), but I never voice it, since it provokes the known "responses". Thx AC, for pushing me :D.

    2. Benegesserict Cumbersomberbatch Silver badge

      If Windows has become "a tool that's a bit of an adversary", Micros~1 has long been an adversary that's a bit of a tool.

      1. ecofeco Silver badge
        Thumb Up

        Well done word play.

        I wish to subscribe to your newsletter.

  6. dmesg

    "[Windows 10] was gently pushing users toward its paid services."

    So "gently" now means "aggressively and annoyingly"? Or is it "gratuitously slurping up user time and screen real estate"?

    The guy gets it right in the end. Windows is now an adversarial hindrance to getting things done, and that's not even counting the user experience glitches, bugs, and cloud outages.

  7. Not Yb Silver badge
    Unhappy

    "You seem to be trying to write a letter?"

    "Would you like to subscribe to Word for only $5/month?"

    1. David 132 Silver badge
      Happy

      Re: "You seem to be trying to write a letter?"

      "nd nw, why nt sbscrb t vwls s wll fr nly $1.99?"

  8. Grunchy Silver badge

    Massgrave dot dev

    I keep telling people you can run the “Microsoft Activation Script” (available for free off massgrave.dev which is an internet site that you access from a browser) and it will activate any Windows or Office you’ve downloaded and installed.

    It seems to me that these Microsoft products have been free for awhile now?

    (Some people may have a hazy recollection that you could dub off a copy of MS-DOS in just a couple minutes simply by invoking “xcopy C:\ D:\ /h /i /c /k /e /r /y”)

  9. An_Old_Dog Silver badge

    Design

    A well-designed drawing has no needless lines; a well-designed machine has no needless parts; and, a well-designed operating system has no needless* features or code.

    * Potential vendor revenue, potential 2nd- and/or 3rd- party observation or control lacking users' knowledge of and explicit permission for, and designer and/or programmer ego gratification are not considered acceptable bases of "needed".

  10. xyz Silver badge
    Thumb Up

    Not that finger, 'cos no icon, but...

    MS may pivot and I offer my "go swivel" in response.

  11. Annihilator Silver badge

    "users looking glumly at hardware that is blocked from installing the latest Windows 11 update."

    I assure you, as someone who has deliberately hamstrung my hardware (disabled TPM2.0), I am not looking glumly at it. I'm delighted I've come up with a seemingly foolproof method to stop MS sneaking Windows 11 onto my system.

  12. Adrian 4

    10 a success ?

    I don't see how you can call the change from 8 to 10 a success.

    10 is a mess - the incoherent dual PC/tablet interface, the badly laid out and cluttered menus, the confusing and incomplete settings route.

    I don't understand why anyone would want to keep hold of it, other than because 11 is still worse for data farming.

    But if you're a windows user you've already sold your soul. Nothing left to lose and at at least the visual design isn't quite so randomly awful.

  13. anthonyhegedus Silver badge

    Gently?

    No, Windows is not "gently" pushing people to use their services. They're steamrollering things onto people. Like forcing people to set up a Microsoft account for no reason other than for tracking. It doesn't give you a better experience, it tries to upsell things to you.

    Microsoft has never been about making any experience better. They have all this telemetry, and what do they do? Make the file explorer ever more complex. Change the location of things like the "sign out" button. That sort of thing. Nothing *useful*. EVER.

    And then there's all the nagging when you dare download Chrome. It's pathetic and sooner or later, they'll be forced to stop this nonsense.

    1. MachDiamond Silver badge

      Re: Gently?

      "Change the location of things like the "sign out" button."

      Their panel of experts had determined that putting the sign out button in a new location was more efficient.

      Customers were demanding that the sign out button was put in the new place.

      Due to technical reasons, the sign out button location had to be changed.

      Lies

      ------------------

      Truth

      We wanted to move things around and couldn't give a rat's backside whether you like it or not.

  14. collinsl Silver badge

    A bit rich coming from a man who founded a company specifically to push adware and nagware at people via software downloads...

    https://www.atg.wa.gov/news/news-releases/attorney-general-s-office-sues-settles-washington-based-softwareonlinecom

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