back to article Europe hits Meta, Apple with €700M in fines for flouting DMA

Meta and Apple have earned the dubious honor of being the first companies fined for non-compliance with the EU's Digital Markets Act, which experts say could inflame tensions between US President Donald Trump and the European bloc. Apple was penalised to the tune of €500 million ($570 million) for violating anti-steering rules …

  1. Mage Silver badge

    CCIA Europe and Delicate time?

    Yes, they would says that. What do they make money from?

    Also law etc (data privacy, safe chicken, contaminated products etc) can't be at the whim of people wanting trade deals.

  2. Snake Silver badge

    Cue the snowflake whinging

    "The European Commission is attempting to handicap successful American businesses while allowing Chinese and European companies to operate under different standards,"

    If true, please provide the evidence, simply whinging that you're a victim doesn't make it so.

    "Meta chief global affairs officer Joel Kaplan said. "This isn't just about a fine; the Commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service."

    If "inferior service" means "we won't be able to sell your data in order to serve up targeted ads!" to you, then I think you've got the point of the matter while still whinging about how "unfair" you believe this to be.

    According to EU law, you do not have the automatic right to users' data just because it makes you a profit.

    Oh, and as an American, I say this: worrying about Trump's reaction does NOT mitigate the rule of LAW. If both Aople and Meta have a problem with honoring the laws in the jurisdictions that they operate in...too bad. Nobody owes you a good quarterly profit margin. If Trump has a problem with EU law then revoke his visitation rights and tell him to stay on his American golf courses.

    1. Anonymous Coward
      Anonymous Coward

      Re: Cue the snowflake whinging

      "then revoke his visitation rights and tell him to stay on his American golf courses"

      If only. For some unthinkable reason Starmer's invited the Orange Stain on a state visit to Britain, when the majority of the population would rather the rude, flabby bully stayed at home.

      https://you.38degrees.org.uk/petitions/no-2nd-state-visit-for-donald-trump?source=rawlink&utm_medium=socialshare&utm_source=rawlink&share=a247b383-4ad4-404c-ac02-16ec35531b4b

      1. Doctor Syntax Silver badge

        Re: Cue the snowflake whinging

        On the positive side I read that there's a bigger and better version of the baby Trump blimp being designed.

        1. Blogitus Maximus

          Re: Cue the snowflake whinging

          I really hope the likes of Led by Donkeys have a stunt up their sleeve.

          1. Patrician

            Re: Cue the snowflake whinging

            I really hope everybody stays at home; no protests, no onlookers, only deserted empty streets. As a narcist, Trump would be humiliated much more that by protests.

      2. ChrisElvidge Silver badge

        Trump to address parliament?

        Best way to show he is not welcome is to let him address parliament, but MPs/Lords stay away.

        1. Snake Silver badge

          Re: Trump to address parliament?

          Have the Doorkeeper slam the doors but don't give him the staff to knock on them.

  3. Pussifer

    Meta, Apple, Alphabet - fuck 'em, fuck 'em all.

    1. trindflo Silver badge

      You forgot to include Mr. GFY Xitter in the list

  4. Dinanziame Silver badge
    Happy

    I won against Facebook

    For months, it would ask me to choose whether I wanted to start paying, or accept my data to be used for ads. I never answered. I hoped eventually they would give up and just show me ads without using my data, but what I got is even better: I have no ads in Facebook. They probably did not implement ads that don't use private data, so they can't show me anything.

    1. Charlie Clark Silver badge

      Re: I won against Facebook

      How can you consider using Facebook as anything other than a loss (of your time at the very least)?

      1. Dinanziame Silver badge
        Holmes

        Re: I won against Facebook

        It's entertainment, which is by definition a loss of time. Of course there might be better, but it does help pass the time of you're bored!

      2. Doctor Syntax Silver badge

        Re: I won against Facebook

        It's time for a new saying:

        Friends don't let friends use Meta.

      3. Jou (Mxyzptlk) Silver badge

        Re: I won against Facebook

        The local groups for my town are not a loss. Various technical groups are not a loss. Though that is not Fecesbooks credit, but the people in those groups.

        1. Mage Silver badge
          Facepalm

          Re: I won against Facebook

          Those groups should pay for their own hosting.

          No business or group should be using Xitter or Meta for their customers / members.

  5. Charlie Clark Silver badge

    Important principles for the "Brussels effect"

    While we can probably expect plenty of huffing and puffing, wailing and gnashing of teeth and, in the case of Donny Dumb, incoherent shouting, in America, elsewhere countries will study the rulings, and any subsequent court cases carefully. Both decisions are perfectly reasonable and demonstrate that the DSA is far from the monster many have claimed. Other countries have imposed similar fines and requirements and will no doubt continue to do so and threats from America won't help because the potential loss of markets is much greater than the fines themselves.

    1. Anonymous Coward
      Anonymous Coward

      Re: Important principles for the "Brussels effect"

      But the question is whether the EU regulators are effective in driving compliance, and in the case of big US companies I'm hugely sceptical.

      A common misconception is that a regulator is a policeman, there to detect and punish non-compliance; in fact a regulator has as its goal bringing companies into compliance and addressing market failures, ideally by dialogue and guidance rather than exercising legal powers. Fines are very much a last resort. Worse, fining a US company achieves nothing because for them it's simply part of the legalistic game. They'll appeal to the very highest court, and even if they end up having to pay, its just a cost of doing business and doesn't bite the people who made the decision to breach the rules. I know fines are "up to a zillion percent of global turnover", and "for every day the company is in breach" but the reality remains that the actual fines are chickenfeed to these massive companies. As a broad rule, big US companies adopt a purely imperialistic approach to regulation - they'll almost comply in Europe with US regulations (but not quite, because after all these are heathen savages who don't have any rights under the constitution). As for EU rules, they certainly don't intend to be compliant with rules written by said heathen savages, there's simply a pantomime of pretend compliance.

      I'm a regulator (different field to data) and the organisation I work for was challenged by a massive US tech company with a threat of court action, because they wanted to continue do something that made them money, but imposed significant risks on their customers. Their internationally renowned law firm against out tiny team of in house lawyers who are so poorly paid that several of them have side hustles. Even so, after months of posturing, the company bottled out hours before the case was heard, and then told us that they would comply so long as we didn't publicise their disgusting attempt to evade their obligations. Yet despite these assurances, I can see everyday that this company continues to engage in the practices that expose citizens to harm.

  6. Groo The Wanderer - A Canuck

    Screw the self-entitled US and their egotistical "leader." They don't get to dictate law and policy to the rest of the world.

  7. Doctor Syntax Silver badge

    "requiring us to offer an inferior service."

    I thought they did that of their own accord.

    1. Groo The Wanderer - A Canuck

      "requiring us to offer an inferior cash generation service."

      There was a typo above. The only thing Zuckerborg cares about is a degradation of the cash hoovering services Crackbook runs.

  8. heyrick Silver badge
    Mushroom

    which has made clear that it wouldn't hesitate to hit back at foreign governments that hamstrung US tech firms

    Putting it in as simple words as I can: Fuck Off.

    If tech firms wish to operate over here, they follow the rules that apply over here. If this means that extra steps are necessary because the US has piss-poor privacy and a general acceptance that everything is to be monetised (shall we talk about the culture of self service tills asking for a tip?!?), that's just NOT how things are over here and boo-fuckin'-hoo if there's official level pushback against these shady practices.

    1. Anonymous Coward
      Anonymous Coward

      shall we talk about the culture of self service tills asking for a tip?!?

      Go on then. Are you telling me that this practice does exist in the land of the orange, home of the liar?

      1. Anonymous Coward
        Anonymous Coward

        Apparently so...

        https://www.independent.co.uk/news/world/americas/american-tipping-culture-self-checkout-b2338529.html

  9. Tron Silver badge

    Let us congratulate the EU on their Pyrrhic victory.

    This is as unwise as the Democrats forcing Trump to win or go to jail. Look how that turned out.

    Trump is a bully and an attention whore, and the EU have just thrown him a big fat opportunity to cause havoc.

    Idiots.

    1. Anonymous Coward
      Anonymous Coward

      Re: Let us congratulate the EU on their Pyrrhic victory.

      It is clear the US will not suffer other countries to make their own laws.

      Most certainly no laws that protect their citizens. And definitely no laws protecting their citizens against the god given right of US companies to exploit Europeans to the max.

      As the current US leadership wants to sell Europe to the highest bidder anyway, it would be no use for the EU to give in.

      1. Anonymous Coward
        Anonymous Coward

        Re: Let us congratulate the EU on their Pyrrhic victory.

        The US wont suffer other countries laws because they don't even enforce their own. The rule of law in the US is a shambles under trumps lazy eye.

        Best to batten down the hatches and wait for the idiocracy to burn itself out. With luck he causes America enough damage they realise and vote more wisely next time. Perhaps this debacle will finally write off 'strong man' politic.

    2. heyrick Silver badge

      Re: Let us congratulate the EU on their Pyrrhic victory.

      He's doing an amazing job of creating havoc without any trumped up excuses.

    3. Potemkine! Silver badge

      Re: Let us congratulate the EU on their Pyrrhic victory.

      Bowing to bullies is never a good strategy.

    4. Anonymous Coward
      Anonymous Coward

      Re: Let us congratulate the EU on their Pyrrhic victory.

      is your real name starmer the cowardly lion?

  10. BasicReality

    It's simple, shut down the services in Europe over this crap until the governments drop it. Fight back hard.

    1. Richard 12 Silver badge

      They're welcome to do so

      Though it would cost them several orders of magnitude more than the fine.

      Much better to simply comply with the law.

      The EEA is a bigger market than the USA, and obeying the law is actually free - they'll still make just as much ad money.

      1. Doctor Syntax Silver badge

        Re: They're welcome to do so

        I think the OP is a USian of the variety that thinks the rest of the world is a scarcely populated island except for China which is big and bad. It was also big and bad when it was called Russia.

    2. IGotOut Silver badge

      Sure.

      Shut down their largest market.

      Sounds like a plan.

      People will just move to TikTok.

    3. Grogan

      You're simple. That would be good... American companies are not well liked anyway. New services would pop up soon, and they would be free of loud, entitled, smug, IGNORANT Americans drowning everyone else out.

    4. Wang Cores

      Imagine thinking Facebook is something worth fighting over.

    5. Anonymous Coward
      Anonymous Coward

      I would cheer if they shut it down.

      no more facefuck would be great

  11. Grindslow_knoll

    The fines, as noted in the article, are puny for the companies involved, and again will take years of costly legal proceedings to ever get them paid out.

    But even that is a bridge too far for the US companies who want subservience.

    Voters (in EU) on the other hand are strongly in favor of taxing US tech companies whenever and wherever, and especially after the two months of chaos and insults.

    US tech companies are not going to leave EEA because they don't get their way, and if they should, I would imagine the overall mental health of Europeans would vastly improve, so it's a win win if EU sticks to its guns.

    Will be interesting to see if UK will keep the DSA in the negotiations with US, ideally they'll increase it, folding never helps.

    1. Doctor Syntax Silver badge

      Unfortunately BoJo has already enured we'll fold.

  12. F. Frederick Skitty Silver badge

    "Bad timing, claim industry watchers, who say rulings could seriously upset an already delicate US-EU relationship"

    Screw 'em. You don't get to disobey the law just because there's a tyrant in the white house. Maybe it's time we blockaded the US, sailed up the Potomac River and excised the cancer with fire again.

    The spirit of 1814 still burns in our hearts.

    1. Jou (Mxyzptlk) Silver badge

      Well, maybe the US way. Only US-Americans can be successful on that, no outsider can/could do it.

  13. Pascal Monett Silver badge

    "could inflame tensions"

    Trump will inflame tensions whenever he feels like it, even if he doesn't have a good reason. He'll make one up.

    Hell, a bad burrito could inflame tensions between Trump and Mexico, so . . .

  14. Anonymous Coward
    Anonymous Coward

    economic extortion?

    Pot, meet kettle...

  15. CowHorseFrog Silver badge

    I dont understand why the fine is so small. ?

    Surely it should. be tens of billions, its basically free money for EU projects or causes.

    Fine Apple and Meta $50B each and give the money to buy weapons for Ukraine.

    1. Anonymous Coward
      Anonymous Coward

      I felt that if dialogue and guidance didn't make them comply with law and the first round of fines didn't, just fine them again but add a zero to the bill each time they fail. Eventually they'll do the math and fall into line.

    2. DJV Silver badge

      Fine

      I think they should fine these companies using the chessboard and grains of rice principle. Starting at 1 penny (or cent, it doesn't matter which), it would bankrupt them within 2 months of non-compliance.

    3. Excused Boots Silver badge

      "Fine Apple and Meta $50B each and give the money to buy weapons for Ukraine."

      And if they simply refuse to pay, then what? Ban Apple devices and/or Facebook in the EU? Don't think that will be too popular with the voters.

      1. CowHorseFrog Silver badge

        Both tech giants make tens of Billions from the EU.

        Even if you fined them 90% of profits, they would still pay the fine because the bottom line is they are still taking something home.

  16. CowHorseFrog Silver badge

    The EU should just do everyone a favour and ban third party advertising in all forms.

    Make it illegal to pay for advertising even outside EU terriorities, with management who is responsible criminal liable for life jail terms upon entry to any EU territory if they are abroad.

  17. John Smith 19 Gold badge
    Unhappy

    In business fines that set *numeric* values in law are pointless.

    They need to be in percentage of turnover*

    The FOCF is a bully and giving in to him will just get bigger demands more. And more, and more. Nothing is ever enough for that big orange toddlers vast hole.

    In every sense of the word.

    *Not profit. There are many ways that accountants have to make profit "disappear." No profit, no fine.

  18. Potemkine! Silver badge
    Mushroom

    In other words

    "requiring us to offer an inferior service."

    Only us can f*ck you elbow deep as well.

  19. EricB123 Silver badge

    Digital (But Drug-Free) Medicine

    Reading big tech's logic here had the same effect on me as syrup of ipecac.

  20. Anonymous Coward
    Anonymous Coward

    Stuff ‘em

    Stuff America

    Stuff Trump.

  21. Anonymous Coward
    Anonymous Coward

    Too bad

    While it's pocket change for them, the American princesses can suck it up and pay.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like