Re: A one hit wonder
"10p per shot" implies it is not a continuous emitter, but is 'fired' on command.
Dis-continuous emitters are a lot harder to precisely locate and hit. Most anti-radiation missiles tend to be relatively small warheads, so need to get pretty close to the target to have an effect.
Also, it seems to be something that could be mobile to a degree (back-of-a-truck type mobility), so may be able to move after each time it fires, meaning your homing missile (if it can 'remember' a target location that stops transmitting) locked onto a geographic location that is now empty space.
Plus, where does the homing missile come from? If it is a big missile with long range, conventional air-defence can potentially knock down the missile; if shorter ranged and launched by an aircraft - conventional air defence shoots down the aircraft.
And yes - depending on how it is used, use of a homing missile might work - ultimately, all military equipment is an expendable munition of war, and sometimes the enemy succeeds.
But I can see this system being deployed at airfields / high profile conference events / nuclear power stations / the White House (well, not this system, but the US equivalent) to stop potential terrorist / insurgent strikes, and if/when it gets small enough, being fitted to Main Battle Tanks as part of an active defence capability.