¿what happened to El Reg's traditions?
The Reg had a habit of using HP ink and HPe to reffer to both companies.
aside from extracting a chukle from the audience, one knew from the get go which companywas the article about.
instead, here one had to read to the second paragraph to know, and only if you remember that Llores is the CEO of HP ink. If not, you need to read even more.
Pretty please El Reg, ¡enshrine the mandatory use of HP ink and HPe in your style manual!