back to article Watchdog ponders why Apple doesn't apply its strict app tracking rules to itself

Apple is feeling the heat over its acclaimed iPhone privacy policy after a German regulator's review of iOS tracking consent alleged that the tech giant exempted itself from the rules it enforces on third-party developers. In a preliminary legal assessment of Apple's App Tracking Transparency framework (ATTF), Germany's …

  1. Pascal Monett Silver badge
    Flame

    Attribution pixels

    How is it that this shit hasn't been outlawed already ?

    The one pixel thingy that spies on you is as old the Internet now, and everyone knows about it.

    Block it. Stop it. And sue the companies that use it.

    1. Rich 2 Silver badge

      Re: Attribution pixels

      I read this article with despair. The fact that apple doesn’t follow its own rules was pointed out many years ago.

      …and here we are YEARS later with some regulatory body thinking about maybe possibly perhaps sending apple an oh-so polite “pretty-please can you possibly enlighten us? When you have a moment; we don’t want to cause you any bother” letter to ask then what they’re up to?

      “The wheels of government turn slowly” doesn’t come anywhere close to describing this

      1. elsergiovolador Silver badge

        Re: Attribution pixels

        Regulators want to do something about it, but the keep falling over those pesky brown envelopes being thrown at them!

  2. Anonymous Coward
    Anonymous Coward

    Serously, Apple?

    Do you mean the company who makes the phone and keeps it up to date? The company that's responsible for making sure that the phone conforms to the regulations of the country its used in? How naive can you be?

    1. JameyG

      Re: Serously, Apple?

      Look up article in tim.sh - Everyone knows your location: tracking myself down through in-app ads

      it shows that for few buck anyone can have access to data of every person in west, their location, IN REALTIME. that is what it is about.

  3. Mentat74
    Big Brother

    One rule for thee...

    And another for me...

    Almost all large tech companies are complete privacy-raping bastards these days.

    1. KittenHuffer Silver badge

      Re: One rule for thee...

      And almost every small tech company wants to be!

    2. John Brown (no body) Silver badge

      Re: One rule for thee...

      "Almost all large tech companies are complete privacy-raping bastards these days."

      Don't worry, it's all going to stop forthwith, according to J D Vance. "Europe" is strangling democracy, free speech and privacy and "there's a new sheriff in town" whose going to change all that.

      1. John Brown (no body) Silver badge
        Happy

        Re: One rule for thee...

        I'm not sure what the downvoters are objecting to. Vances statements were documented, live, on TV.

        1. Anonymous Coward
          Anonymous Coward

          Re: One rule for thee...

          It's a new virus, causing sarcasm detection deficiency.

          Very common amongst people sticking UV lights up where traditionally no light shines..

        2. Casca Silver badge

          Re: One rule for thee...

          Its the usual suspects

  4. Anonymous Coward
    Anonymous Coward

    OTOH...

    If google had their way, you would receive ads aimed at you as you drove down the highway from all the billboards and signs that are connected to the internet.

    Then there is MS and all that 'phone home' telemetry in W11

    Three wrongs don't make a right but IMHO, there are worse offenders out there regarding privacy and tracking than Apple.

    1. Kevin Johnston Silver badge

      Re: OTOH...

      While that may be the case (or not, this is not directly measurable so has to go down as subjective) complaining that Company A is not the worst should not allow them to skip any punishment. Sometimes it is simpler to hit the more obvious infractions and allow the fear of a real punishment to spread to the companies who thought they were too big to be held accountable.

    2. Jou (Mxyzptlk) Silver badge

      Re: OTOH...

      > billboards

      That is US only. Come to Europe. Especially Germany. No billboards, 'cause they are a distraction and endanger traffic and life. You'll see occasional "don't text and drive" signs though, or "That was Svens last message" with a picture of an accident. And if you want to look outside of your car without those phone and power lines constantly swishing by, you will enjoy driving in central Europe double. Triple in Germany, 'cause all 'muricans who drove here say "They all obey the rules so strict and drive so good, I feel safe here", though I, being native, apply a different sensibility regarding that :D.

      1. John Brown (no body) Silver badge

        Re: OTOH...

        Don't know about Germany or other parts of the EU, but the loophole used in the UK is to paste the ads on the side of and old HGV trailer and park in a farmers field as close as possible to the motorway. Luckily, it's not too bad. Yet.

        1. Jou (Mxyzptlk) Silver badge

          Re: OTOH...

          I think I saw them, but on TV and not within Germany. Must be an "Germany is over-regulated" thing to prevent that from happening here, 'cause it could be a "non intended usage of land". Like the denying Agri-Solar since it is a double use. (I say: let the farmers do what they want, they know which plants benefit from a daily extra shadow since it is getting hotter and hotter)

    3. Blazde Silver badge

      Re: OTOH...

      worse offenders out there regarding privacy and tracking than Apple

      Eh but this is about their anti-competitive practice not their privacy policy per se. I'm not sure there are worse offenders (at least on a profits basis) than Apple's app store graft

      1. Anonymous Coward
        Anonymous Coward

        Re: OTOH...

        I'm not sure there are worse offenders (at least on a profits basis) than Apple's app store graft

        Google? They only started charging devs less than Apple after Apple got into the spotlight. And if you want to see true graft, go write a book and see how much of the title price you actually receive from the like of Amazon and other publishers, even if you publish digitally.

        1. Blazde Silver badge

          Re: OTOH...

          Yea, fair. Quick google (oops, conflict of interest noted) says Google make about 50% more revenue than Apple from their app store, but that's from 3 times as many devices, so it feels like Apple are taking the piss a little bit more.

          I don't like Amazon's margins either but they do ply their trade in more of a marketplace of sorts, just one which has a very powerful network effect. You are free to go to other publishers, or free to set up your own online store and avoid giving them their 15% tax(*). You just have to put more effort into marketing. It's a bit the same but a bit different, and a real challenge for competition regulators. Facebook, X, etc benefit from network effect too but it's easier to see that working against them in a myspace-type scenario than with Amazon and Google which have such a colossal capital investment in physical assets and fingers in so many pies. They need breaking up, but it's hard to see either US or international commitment to that any time soon.

          (*) Hey Mr Trump, shouldn't that count as a tariff, like VAT?

    4. Paul Hovnanian Silver badge

      Re: OTOH...

      Buy a Jeep. You'll get pop-up ads on your entertainment system. Courtesy of ... Jeep.

      1. David 132 Silver badge

        Re: OTOH...

        Indeed. I'm surprised this story hasn't been covered by El Reg, but I suppose the editorial staff have other topics they'd rather write about.

        Here's an overview. Hey, it's not too bad - it's only showing pop-up ads when the owner of the vehicle has stopped in traffic for any reason (cue Philip J Fry clip about "ads on TV, milk cartons, T-shirts... but never in our dreams, no sirree...").

    5. Jan 0

      Re: ads aimed at you as you drove down the highway

      All long foretold by the very wonderful P K Dick!

      Bless his prescient soul and please don't revive him as an AI.

  5. Jou (Mxyzptlk) Silver badge

    Because Apple is more equal

    'nuff said...

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