back to article Alphabet achieves first $100B annual profit ... and sees its shares sink

Google’s parent Alphabet has achieved $100 billion in annual net income for the first time. News of all those zeroes came in the mega-corp's fourth-quarter and full-year 2024 financial results, which recorded $96.5 billion in Q4 2024 revenue and $350 billion for the full year, representing year-on-year gains of 12 percent and …

  1. Anonymous Coward
    Anonymous Coward

    Remember to feel good when...

    using anything Google. IT is your data that contributes to most of that profit. You are doing your part in enriching the 0.1%. Keep up the clicking on Google. You know it makes sense.

    Yes, I'm being sarcastic.

    If you can stop using google for anything. The same goes for anything controlled by Musk, Bezos and Nadella.

    It is OK to be a refuznik (unless you are on Musk's 'deport them now' hit list. Trump isn't in charge, Musk is running the Fed Gov or what is left of it)

    1. Efer Brick

      Re: Remember to feel good when...

      r/degoogle

    2. Anonymous Coward
      Anonymous Coward

      Re: Remember to feel good when...

      if only we could, the days when individuals owned the net , pre 2000 web1 are long gone, The bin money makers capitalized it to the point of no return in web2 and web3 trying to take it back , I don't see that happening anytime soon.

      there are more choices out there browsers etc, but getting the man in the street to know about them and use them is difficult. I'm finding even startups are mixed, they could go completely free of the big three but if any of the C-suite officers come from a microsoft background , they use what they know and carry on with the overweight, over-priced pile of cack.

      I think tax wise they get away with alot , and alphabet tax is under thr 15% mark for last few years. If they taxed more they could use this money to fund more alternatives.

  2. Anonymous Coward
    Anonymous Coward

    Media earnings down as Trump elected

    Suddenly divisive content has disappeared from YouTube. No more heated trans discussions, rainbow flags, UFOs flying etc. Is it by magic? Or just bot campaigns stopped?

    Scam ads have not disappeared though. The problem is "too hard" for Google's AI. Heating devices defying laws of physics anyone? - right before quarterly earnings as usual.

  3. Korev Silver badge
    Trollface

    > Alphabet attributed the growth to enthusiasm for Google Search and YouTube ads.

    Well, everyone I know loves having their YouTube videos interrupted by ads... /s

  4. JacobZ

    Wot, no AI?

    "Alphabet attributed the growth to enthusiasm for Google Search and YouTube ads" must be one of the most marketing sentences ever written. If Mr. Claburn managed to write that while maintaining a straight face, he is a stronger man than I.

    However, I am genuinely surprised that Alphabet didn't attribute the growth to enthusiasm for mediocre LLMs, aka slop machines.

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