@anonymous boring coward
You might want to look into those acts a bit deeper, a couple (among other aspects) of interesting parts:
- Investigatory powers act forces all ISPs to record all internet connection records (which websites were visited), and allows agencies to access this information without a warrant.
- Allows various agencies to hack your devices. (Warrant may be needed)
The online safety act:
- Will require messaging services to use AI or other methods to scan all your messages.
This is among other aspects. The privacy intrusions from these laws far outweigh any 'privacy' you may loose from a minor bit of tracking from Google or other companies, your privacy is already long gone. At this point it's simply a matter of "who has it" as opposed to "how do we stop it", as it's too late for that. So what the ICO is trying to do is kind of pointless at this moment in time.
If you truly want privacy, disconnect from the internet and don't go outside (CCTV). :-).