Desktops and oranges
> tests of the processor rate it as inferior to Intel and AMD desktop chips released three to five years ago.
Gee, a laptop's processor gives inferior grunt compared to even a slightly older desktop's processor. Who'da thunk?
I note that we aren't provided with any power requirements for the new device - so is it competing thermally with the desktop chips or should it be measured against, say, the Intel N100[1]? After all, you point out they came from old Via designs and those were popular due to their low power requirements.
As for the chuckle over putting it in a flashy case - why does *any* CPU get put into a flashy case? Solely so that you can put your bling in front of the sort of people who are going to be impressed by the bling. After all, who cares if the latest, greatest, CPU is cased in carbon fibre or in dull grey (or nostalgic beige) if you are actually interested in using it and not in just being a Flash Harry?
So there's your answer: this is for someone who wants to look the part. Just like anyone who buys premium-looking (and premium-priced) goods. Not really a great conundrum after all.
"But, but the insides don't live up to the packaging!". Well, ignoring how often that happens anyway, with all sorts of goods, don't forget the value of boasting that you are patriotically buying local: if that helps you seal the deal (or avoid being outcast), job done. Proudly Made in the Good Old Provinces of China.
[1] 4 cores, 4 threads; bought one in October, totally outmatched by my 2020 Threadripper box, what a surprise.