Clubbable, as in seals.
I have a niece who had been persuaded by social media that she really needed some kind of esoteric lip gloss and asked for it for a present. In order to get it, you have to subscribe to a wait list and, periodically, you are advised the supergloop is in stock - in limited quantities. I only once got to the point of actually being able to order it - at which point the order was immediately cancelled for unspecified "reasons". I gave up and bought something else, but I was recently sent a breathless notice that the supplier was going to briefly open a "pop-up shop" in London and advising the faithful to avail themselves of sweaters and umbrellas as they'd be obliged to queue outside while the chosen few would be permitted to enter in small groups for the few days they'd be open.
What seems to happen is that the desirability of the unobtanium drives the sales of the regular grease paint.
Relentless social media promotion tied to inflated prices and artificial scarcity seems to be a big thing right now. And a lot of people seem to be falling for it.