back to article Nvidia CEO whines Europeans aren’t buying enough GPUs

European nations need to invest more in artificial intelligence if they want to close the gap between the US and China, Nvidia CEO Jensen Huang said during a visit to Copenhagen on Wednesday to inaugurate Denmark's shiny new Gefion supercomputer. "The EU has to accelerate the progress in AI," he said, according to Reuters. " …

  1. t0m5k1

    They hiked up to prices of GPU's during the price gouging for the scalpers but then never brought the prices back down.

    Perhaps he should think about reducing the prices to enable us to buy them!

    1. Like a badger

      I'd settle for him showing some tangible benefits. There's a Stanford-attributed estimate on the web that total global investments in AI between 2013 and 2022 were around $930 billion, not including any defence AI spend. What a fucking waste.

      For about a ninth of that we could have eradicated malaria globally, which kills around 600,000 people each year, and we'd still have say $810 billion to do other genuinely useful stuff.

      1. Anonymous Coward
        Anonymous Coward

        Could we really eliminate malaria. I'd love to think it's possible, I'm sure scientifically it is, but getting people to work together against it seems a bit far-fetched.

        1. gistographix

          Not a cure, but the new malaria vaccines are going to be a massive benefit to mankind.

          https://theconversation.com/two-new-malaria-vaccines-are-being-rolled-out-across-africa-how-they-work-and-what-they-promise-227959

        2. Anonymous Coward
          Anonymous Coward

          "Could we really eliminate malaria. I'd love to think it's possible, I'm sure scientifically it is, but getting people to work together against it seems a bit far-fetched."

          Don't forget there's $810billion left over after putting aside the costs of the technical eradication programme. Maybe start off spend $10bn on invading Haiti, crushing the gangs and installing working civil infrastructure as a proof of concept. Have the Haiti re-civilisation programme run by the Saudis, and the dumbf***s in the gangs won't stand a chance.

      2. Anonymous Coward
        Anonymous Coward

        For about a ninth of that we could have eradicated malaria globally, which kills around 600,000 people each year

        Have to play devil's advocate here - there's a tangible cost to the planet of those 600,000 not dying each year.

    2. simonlb Silver badge

      Yeah, a lower to mid-range GPU should not cost more than the rest of the components used in the entire machine. It's just pure, unadulterated greed.

    3. Persona Silver badge

      His job is to convince gullible people to buy them, not to give them away.

      1. UnknownUnknown

        Like all good Snakeoil salesmen.

    4. NewModelArmy

      CEO : "Europeans aren’t buying enough GPUs"

      Translation :

      "Why aren't you making me richer".

    5. Anonymous Coward
      Anonymous Coward

      I think he's missed that the price * volume function has a sweet spot. Moving the price as high as they have comes at a cost - he just doesn't want it to be so. Reap what you sow.

  2. PCScreenOnly

    Perhaps the EU is right

    Not to waste money on ai. Where is the payback ?

    Adding yourself to a. Image (aka Google pixel)

    1. Karlis 1

      Re: Perhaps the EU is right

      This is actually an interesting game theory problem. Do you go all in with payoffs and risks of failure on day one or do you build up a capacity later on?

      Or do you build a capacity at all.

      Ignoring my personal views of the current AI gold rush (which will end shortly) there simply are no demonstrated benefits to commit. SF startups can throw money at the wall in hopes of finding a legit use case but Alexa, Siri, have demonstrated that end user does not give a HALF OF A FLYING FUCK about it.

      Enterprise use cases boil down to reducing customer experience to even more shit by adding another layer on top of already useless outsourced CS agents following chat trees. Ok an improvement - you can't offboard an AI for not following a stupid call tree.

      Information economy is a bloody dirty fight right now and internet is a lost cause. I wish I had answers, I am thankful that I locked down my identity online from very early on.

    2. druck Silver badge

      Re: Perhaps the EU is right

      This is the one time the EU should stick to what it is best at - having no native 'manufacturers' and trying to legislate the field out of existence.

  3. Guy de Loimbard Bronze badge
    Stop

    invest more in artificial intelligence if they want to close the gap .....

    Why?

    Seriously, just let those two entities (US and China) carry on waving their AI Prowess/Knobs in public and let the rest of us sit back without a real worry.

    Might save a little money in the process, not spanking it on GPUs or new build power stations!

  4. Chasxith
    Coat

    Is it just me, or...

    Something about the phrase "manufactured intelligence" sounds slightly sinister....

  5. A. Coatsworth Silver badge
    Pint

    "AI arms dealer says"

    Not much to add to the discussion, just please buy a pint (or 10) to the sub-head writer for calling it as it is.

  6. Ian Johnston Silver badge

    The only time "AI" ever comes up with something novel is by complete chance. So stop pissing around with GPUs and just get a few random number generators.

  7. Dan 55 Silver badge
    Meh

    Nobody has to buy anything from Nvidia

    It's a toxic hellhole and they can't even get Linux drivers right.

  8. Anonymous Coward
    Anonymous Coward

    “fireside chat”…. At this point I puked and stopped reading.

    Who comes up with bollocks like this?

    1. IGotOut Silver badge

      US management consultants.

      You know the sort that have professional portraits on LinkedIn.

    2. Wang Cores

      management types. "If we use this, we can dilute the image of competent leadership by association and keep our jobs!"

  9. DoctorNine

    Suspiciously familiar...

    Maybe it's just me, but I have a distinct prejudice against coercion from fellows in black leather jackets trying to strong-arm me into buying their overpriced goods.

  10. Nursing A Semi

    USA

    I ended up by mistake on amazon.com rather than .co.uk the other day. Searched for a coup[le of graphics cards and thought I had stumbled on an early Black Friday sale or something similar. The prices were loads cheaper than I was expecting, then realised my mistake.

    So Jensen "cool name by the way" if you want people this side of the pond to buy as many GPUs as our colonial cousins, how about giving up price parity as a good first step?

  11. navarac Silver badge

    Huang

    What a shame! My heart bleeds for you, Huang. Sort your prices out.

  12. Anonymous Coward
    Anonymous Coward

    "There's an awakening in every country realizing that the data is a national resource."

    Yes, the data certainly is. The AI... not so much.

  13. FF22

    Sounds like

    ... he knows the AI bubble is about to pop shortly.

    Also "catching up" in AI use is as desirable as catching up in STD infections.

    Just because you have a high number of occurrence is something doesn't mean you're in any means ahead of others.

    AI in its current forms and use cases is mostly just plague on society, and countries that limit its use will be better off in the long term than those that pump a bubble or chase something that actually hurts them.

  14. Anonymous Coward
    Anonymous Coward

    How many GPUs do you need to bake a baguette?

    Sorry, dude, but who needs “AI” bullshit generators?

  15. Anonymous Coward
    Anonymous Coward

    Outside it’s America

    As a Brit who spent many years living and working in the tech industry throughout Europe, before moving to the US, I can offer an informed opinion!

    Europeans are generally not brain dead idiots who believe everything they are told by their corporate overlords, or the frat boy sales droids paying for their lunch/dinner/happy hour.

    People also have to care about energy consumption and costs in Europe, arrogant Americun&@ don’t concern themselves with such trivialities.

    In the multiple years I’ve been here, I have witnessed a level of incompetence and ineptitude that I didn’t think existed, and I grew up in a council estate surrounded by people whose ambitions extend to gaming the benefits system for as much as possible!

    1. Anonymous Coward
      Anonymous Coward

      Re: Outside it’s America

      So why stay there if you hate it so much?

      1. Anonymous Coward
        Anonymous Coward

        Re: Outside it’s America

        Simple, because I earn much more money here than I ever could in Europe for doing the same job.

        And at the end of every day I’m one day closer to retirement, which as you probably guessed already will be in Europe :)

  16. HamsterNet

    Perspective

    For some perspective, the average dumbass human brain does a minimum of 1exeflop. That's a lower case, with only classical compute, shoudl it turn out that the quantum computing abilities of microtubals are not utilised by nature.

    It does this with 25 watts of total power.

    Got a long way to go Jenson before AI has any real I in it.

  17. Groo The Wanderer Silver badge

    Here's a hint, you greedy barstages:

    Nobody owes you shit! You have to earn your customers. And whining that there aren't enough people paying your inflated prices with your late deliveries ain't gonna cut it.

  18. amanfromMars 1 Silver badge

    A Universal Virtual Force of Immaculately Resourced Assets for The Troubles ahead ‽

    "Having a supercomputer on national soil provides a foundation for countries to use their own infrastructure as they build AI models and applications that reflect their unique culture and language," the GPU giant wrote in a blog post on Wednesday.

    That is almost completely true, but it is much better written to deliver the almighty fuller truth that having a supercomputer on national soil provides a foundation for countries to use their own infrastructure as they build AI models and applications that can both reflect and project their unique culture and language ..... with one not forgetting the vulnerability always introduced and forever present, and gravely to be regarded with the need to provide the secure protection of failsafe safeguards, that super computer hackers and immaculate crack coders and other supercomputers are certain to exploit in a direction of their unilateral choosing.

    Such is inevitable ..... and as is always the case if/whenever such gateways are discovered, are sensitive and damaging revelatory exploits revealed long after the fact evidenced by emerging and converging troubles caused, and with the attention of such agents having morphed and moved on to further rewarding and blissfully unaware targets, are similar but different novel difficulties guaranteed to be persistently troubling to that and/or those requiring themselves, because of the consequences and repercussions of enlightenment, to conceal and try to prevent the presentation of undeniable truths such as can so easily be novel noble facts of fantastically sourced fiction. :-)

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