As Arm rivals cook up custom silicon, Mediatek sticks to tried-and-true Cortex recipe Arm Holdings has long been the primary architecture for mobile chips since the advent of modern smartphones – its Cortex is quietly humming away inside almost every phone or tablet you can think of. However, with Apple and Qualcomm producing their own custom silicon designs, Arm's market dominance appears less secure. …
Apple is currently using its optimized M3 chips … [and] … is also planning its next-generation M4 chip
The M4 shipped last May in the iPad Pro; the rumour mill is currenly wetting itself about the imminent release of Macs using the chip and new, beefier, variants to replace the current M3-based models.
Interesting interview, this guy definitely knows the target audience seeing he doesn't use too much corporate speak.
This sentence:
"Although it does the fundamental silicon designs in-house, as we've seen from the last three generations of M-series chip, Apple outsources the fabrication to TSMC."
is a bit weird to me though, because everyone (except Samsung and Intel) outsources their manufacturing to external companies?
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