back to article A year after taking on Intel's NUC mini-PCs, Asus says it's ready to improve them

A year after winning the rights to build machines based on Intel's Next Unit of Compute (NUC) mini-PC spec, Taiwan's Asus claims it has stabilized the product line and the team that makes it – and is poised to innovate. As we reported in the days after Asus took on the NUC, the manufacturer hoped to think outside the 4″ x 4″ …

  1. Pete 2 Silver badge

    More is less

    > NUCs are famously used in McDonald's touchscreen self-serve kiosks in Australia

    Yet it is reported: McDonald's is reassigning cashiers to other roles, including new "guest experience lead" jobs that help customers use the kiosks and assist with any issues. "In theory, kiosks should help save on labor, but in reality, restaurants have added complexity due to mobile ordering and delivery, and the labor saved from kiosks is often reallocated for these efforts,"

    1. Korev Silver badge
      Joke

      Re: More is less

      It can't be that hard a programming problem:

      if(degree=="humanities"):

      print("Do you want fries with that?")

      1. Korev Silver badge
        Black Helicopters

        Re: More is less

        I see El Reg's PERL-based CMS hates Python and stripped the spaces!

        Looks like the start of PERL's fightback...

        1. Glen 1

          Re: More is less

          HTML doesn't like consecutive spaces.

          It will collapse all whitespace down to one space unless you start using stuff like  

          Which is not something directly accepted by the forum code.

    2. Gene Cash Silver badge

      Re: More is less

      > but in reality, restaurants have added complexity due to mobile ordering and delivery, and the labor saved from kiosks is often reallocated for these efforts

      "but in reality, restaurants are always seriously short-staffed so there is still too much work to do."

      Source: Watching one poor woman at Arby's tend the drive thru, 2 lines of customers, the drinks station, and online pickup by herself. There was one bloke in the back slapping sandwiches together as fast as he could. The quality was about what you'd expect. And they wonder why they do poorly. And no, they had no self-ordering ability. She had to take every order.

      1. Yet Another Anonymous coward Silver badge

        Re: More is less

        Kiosks have apparently changed people's orders.

        Men are ordering 2xburgers because they wanted 2 burgers but didn't want to say that to a cashier and look greedy or deal with the whole "2 burgers, but only one drink?" questions.

        It has led to redesigning the meal deals

    3. Bitbeisser

      Re: More is less

      Those kiosks are utterly useless, at least that are in the local MickeyD's here in LA. And thus one more reason to boycott them (and any other chain that tries to force them on their customers).

      It takes several times longer for a simple order, more mistakes made in the "kitchen" and thus more aggravation when you try to actually get hold of your "food"...

  2. PhilipN Silver badge

    They'd better get a move on

    Quick trawl of Aliexpress and dozens of small form factor PC's (of unknown brand) jump off the screen. Few years ago it was mobile phones. Next, PC's.

    1. phuzz Silver badge

      Re: They'd better get a move on

      But how much support are you going to get for one of them?

      We've used a lot of the NUCs at work, partly because Intel has a good reputation for supporting their hardware. Whether that's warranty support for hardware, or software/firmware support that lasts for years. Plus you can almost guarantee there'll be good Linux support.

      Sure, the NUCs cost more, but this is a case where you get what you pay for in terms of quality.

      Hopefully Asus can keep up that reputation.

      1. PhilipN Silver badge

        Re: They'd better get a move on

        Plenty of them running on Intel … AMD … and with Windows 11

        1. phuzz Silver badge

          Re: They'd better get a move on

          They're running an Intel CPU sure, but they're not designed and qualified by Intel. For example, an NUC is guaranteed to work between 0C and 50C outside temperature. A clone might run at 50C, but there's a good chance they cheaped out on some of the components and it might start to crash above 30C ambient. I know that an Intel wifi card is going to have drivers for every OS, and will adhere to all the specifications, but I don't have the same confidence in whatever ends up in a cheap clone. etc. etc.

          If it was for a home system, I'd definitely look at an NUC clone, but when I'm going to be dealing with 100+ of them, scattered all over the country, and someone else is paying; I'll go for the Intel(Asus) one every time.

          1. Yet Another Anonymous coward Silver badge

            Re: They'd better get a move on

            Intel will also give you enterprise grade delivery and timescale support guarantees

            I need to know I can buy this model for X years and be given Y years notice of a change.

            I don't get that buying clones on Aliexpress

            Another big advantage of Intel - when you combine the NUC into a product and go to TUV/UL/etc they aren't going to argue with the Intels approval stickers.

          2. This post has been deleted by its author

          3. Mike007 Silver badge

            Re: They'd better get a move on

            We bought one of those mini pcs with 4 NICs that is sold as a pfsense box. To run pfsense for a site. Router was located in the mail room, which is dry and sheltered but unheated.

            Specification said operating temperature -20°C - 50°C. The first time the temperature dropped to below freezing we had an outage, I had to unplug it and take it to the office and stick it in front of a heater. First time I have ever given a diagnostic conclusion of "the router froze" and meant it literally... Longer term the issue was resolved with a £10 heated mat from Amazon...

      2. Snake Silver badge

        Re: They'd better get a move on

        "Hopefully Asus can keep up that reputation."

        Hopefully indeed, as the support fallout that caused both LTT and Jayztwocents to kick Asus to the curb may still be present.

    2. simonlb Silver badge

      Re: They'd better get a move on

      There are numerous ones listed on Amazon as well. A few months ago my daughters very old Dell SFF desktop PC failed so for a little over the price of another refurbished one I got her a brand new NUC which has better connectivity and more storage. The performance isn't massively different, but it's more than enough for her use which is general internet browsing and a few online courses for her job. It's also given her quite a bit more room in the cupboard where she has it set up, and the fact that it's a generic Chinese vendor isn't an issue to us as we got our son to reformat the SSD and install Windows 10, rather than use the image which came on the device. Works perfectly and should last for quite a few years.

  3. Jim Willsher

    Love my two Intel NUCs in my home lab running ESXi (let's not got there). Hope to see some innovation around 2.5Gbe Ethernet and > 64GB RAM (they may be available now, it's a while since I have looked). Form factor doesn't bother me, they're headless in the loft.

  4. Pascal Monett Silver badge

    "real-time conversational interfaces"

    Great.

    We're being trained to talk to machines.

    Skynet won't need to kill us, it'll talk us to death.

    1. Yorick Hunt Silver badge

      Re: "real-time conversational interfaces"

      ... Because "Genuine People Personalities" was already taken.

    2. Steve Davies 3 Silver badge
      FAIL

      Re: "real-time conversational interfaces"

      Yep.

      Hsu said more retailers are looking for kiosks that use generative AI to handle customer inquiries with real-time conversational interfaces.

      This is a load of Marketing Gobbledygook of the 1st order.

      What a load of bullshite.

      It means, 'we will charge you more for stuff that you won't use'.

      As a NUC user (I have four of the things doing various jobs) they are nice devices because of their small size and quietness (if you get the right ones)

      The last thing I need is for AI to start guessing what my NC controlled lathe is going to do and switch in the wrong tool. FSCK that for a game of soldiers.

      1. Caver_Dave Silver badge

        Re: " FSCK that for a game of soldiers"

        Copula hock in lido militum?

  5. mark l 2 Silver badge

    "The server team's focus on those markets means Asus's commercial teams have a chance to learn how to better pitch NUCs beyond traditional markets like digital signage."

    A NUC seems over kill for digital signage as its just running a slide show of pictures or video files on a loop, something you don't need a i5 and 16GB of RAM to do. Surely a Raspberry Pi could do that for a lot less upfront cost and power usage?

    1. Charlie Clark Silver badge

      Sure, but for any 24 x 7 use, you're going to want hardware certified for the use, which the Pi's on their own aren't. However, I don't see Asus sticking with Intel chips for much longer.

      1. hohumladida

        You must be joking. Sure the Pis are not as performant but they are significantly more reliable than NUCs. You never need to reboot the Pis. You might get something similar if you run linux on the NUCs, but Intel CPUs are crap. With the whole 13 and 14th gen debacle, people are forgetting that Intel's 11 gen are equally unstable. I learned that the hard way with my ASROCK NUC running Intel i5. Constant reboots the moment you want to do something useful. I had to fight for a RMA. And guess what? The replacement NUC does the same think, BSOD and reboots.

        1. Charlie Clark Silver badge
          Stop

          Why don't you reread what I wrote? I'm not arguing for Intel's chips, merely pointing out the demands of industrial use. Personally, I think the RPi4's are more suited to embedded situations than any x86-

          I have a fair few Pi's around the house: great little machines and generally pretty reliable, assuming they have a good power supply. However, that's a far cry from sticking them in an industrial environment with highly variable temperature and humidity and air quality. It's possible that someone now offers them in suitable cases and guaranteed for say -20°C to +50°C and humidity > 80% and perhaps EM interference. Now, depending on your use case, you might be able to accept downtime due to conditions, but if not you'll generally try and source from someone who is prepared to guarantee the hardware.

  6. Anonymous Coward
    Anonymous Coward

    "kiosks that use generative AI to handle customer inquiries"

    I'm not sure you need AI to help you order a burger. I want burger. I select burger and options. I pay. I get. I eat. Where are these inquiries? Am I going to ask the kiosk the cows name?

    1. collinsl Silver badge

      Methinks it'll be more like "Why has this burger got pickles in it, I ordered it without pickles?" and "Why is there no option on this touchscreen to choose extra sauces? I always used to be able to ask for those!"

      To which it will reply with, variously, "We're sorry for the quality control issue you've experienced today. Please fill in this form for a refund. Note: no keyboard will be provided, please "write" in the boxes and we will translate your handwriting into text" and "We're sorry for the experience you've had today. Please fill in this form to request a new feature for the kiosks. Note: no keyboard will be provided, please "write" in the boxes and we will translate your handwriting into text"

      And then the OCR frustrates people with it's inaccuracies to the point where they give up and go away.

      1. Anonymous Coward
        Anonymous Coward

        I like your thinking but you've already left the kiosk and the person you complain to is the person that gives it to you. There could come a day they're replaced I guess but it's not going to be any time soon.

      2. Neil Barnes Silver badge

        Another question is "where are all the humans?"

        I fight against this sort of crap; it's as bad as self-checkout at supermarkets. First, I don't work for them, and second, I want to keep people employed.

        Though when I've expressed this view in the past here, I've been downvoted...

    2. Anonymous Coward
      Anonymous Coward

      You have it the wrong way around.

      When ordering in Burger King IT is constantly making inquiries at YOU. Are you sure you don't want that large? Do you want these optional Extras? How about some sauce (that the opposition gives away for free) with that? I swear they don't really want customers and are trying to annoy them into going elsewhere instead.

      Bring back human staff!

      1. GlenP Silver badge

        Re: You have it the wrong way around.

        Last time I ordered in BK (a long time ago) the staff used to have to ask exactly the same questions.

  7. Anonymous Coward
    Anonymous Coward

    The Golden Arches...

    "frustrates people with it's inaccuracies to the point where they give up and go away. "

    A good result all round, especially if their fare hadn't already accomplished this.

  8. NewModelArmy

    NUC's are Over Priced

    NUC's are very over priced.

    I can purchase an ASUS NUC from Ebuyer for £471 which has nothing but the case, motherboard, processor (AMD) and power supply.

    For £549 i can get the equivalent processor, 16GB RAM, 512GB SSD, 16" 1920x1200 screen, keyboard, microphone, camera, PSU, Windows 11. (Dell laptop)

    That extra £78 buys a lot more.

    1. Hans Neeson-Bumpsadese Silver badge

      Re: NUC's are Over Priced

      It depends on your use case though.

      I recently bought a Geekom NUC clone for <£400 - complete with Windows 11 - in favour of simply re-purposing an arguably higher-spec HP laptop. My use case was wanting something as small as possible to sit under the TV and act as a home entertainment PC.

      1. NewModelArmy

        Re: NUC's are Over Priced

        I was working purely on ASUS as per the article.

        I checked out the Geekom and they are cheaper than ASUS for the sale items, but to compare to ASUS, there is not a lot of difference when you add the extras for the ASUS.

  9. Sparkus

    The AlderLake N100 compute sticks from MeLe are very nice.

    I have three of them running around the house on non-smart TVs.

  10. Michael Hoffmann Silver badge
    Thumb Up

    Famously...

    ... NUCs are running my home DNS/DHCP servers, my HTPC, my K8S cluster, even a Hackintosh. Some of them are now approaching 10 years old and I still find a use for them.

  11. BGatez

    New?

    "New" more bogus marketing hype for small PCs. AI the turd icing the fake cake. Can't wait for the reaction of a true intelligent AI to the job boring humans to tears.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

Other stories you might like