back to article With Granite Rapids, Intel is back to trading blows with AMD

Over the past few years, we've grown accustomed to Xeon processors that, generation after generation, come up short of the competition on some combination of core count, clock speeds, memory bandwidth, or PCIe connectivity. With the launch of its Granite Rapids Xeons on Tuesday, Intel is finally closing the gap, and it may …

  1. Doctor Syntax Silver badge

    Is it just me or does anyone else find Lakes and Rapids, Core ix and yth generation totally opaque? Does all this help or hinder Intel's marketing?

    1. Neil Barnes Silver badge
      Childcatcher

      It's not just you. I gave up years ago.

      1. Anonymous Coward
        Anonymous Coward

        What do you mean? It's right there on the road map, you take the Sandy Bridge, or the Ivy Bridge, to get to the land of a thousand lakes: Sky Lake, Kaby Lake, Whiskey Lake, Ice Lake, Cooper Lake, Comet Lake, Cascade Lake, Tiger Lake, Rocket Lake, Alder Lake, Raptor Lake, Arrow Lake, Meteor Lake, Lunar Lake, Panther Lake, Nova Lake, Razer Lake, and Ricki Lake. They're connected by rapids: Sapphire Rapids, Emerald Rapids, Granite Rapids, and Diamond Rapids, and are surrounded by forests: Sierra Forest, and Clearwater Forest ...

        It's all very bucolic and picturesque (if a bit dizzying; eh-eh-eh!)!

        1. Doctor Syntax Silver badge

          Ah, i get it now. It's the world map for some sort of computer game.

          1. Catkin Silver badge

            Hopefully, with the subtitle Dark Moon Ryzen.

            1. Doctor Syntax Silver badge

              Well played, sir!

            2. Will Godfrey Silver badge
              Thumb Up

              That one just earned you the entire Internet

        2. Ramis101

          I tuned out at Cu mine

        3. Blue Pumpkin

          Perhaps a Clearwater Revival ….

        4. Vikingforties

          "We don't make mistakes; we just have happy accidents."

          That's it! Intel is painting a Bob Ross landscape in roadmap form.

    2. DS999 Silver badge

      It doesn't really matter to Intel's marketing as I see it.

      The people who are really into this stuff can rattle off all the nicknames and generation numbers, both past and from future leaked roadmaps. The average consumer is buying a "PC" and they don't care anything about that stuff and wouldn't even if Intel somehow made it clear.

      Things are no better on the AMD side, they have their own inscrutable codenames. I don't think it is possible to come up with a sane way of keeping tracking of hundreds of SKUs. The only places have much less of a problem are companies like Apple that have only a few models. Even then people complain about stuff like the "iPhone SE" which has had three different incarnations with a 4th due next spring. So people will refer to the upcoming one as "iPhone SE 4" or "4th generation" but if you buy it from Apple its just "iPhone SE".

  2. 45RPM Silver badge

    Controversial perhaps - but who cares? Intel is yesterday’s news. On laptops, we’re moving to ARM and in the data centre we see better performance per dollar by using Graviton (also ARM). I guess Intel still has relevance for gaming -

    but how much longer will that hold true.

    I’ll stick my neck out and say that, despite the fact that I have a couple of very nice computers with Ryzen processors, the whole x86 / x64 architecture is going the way of the Itanic.

    1. JessicaRabbit

      When I can buy an ARM PC that isn't an SBC where I can replace the memory, CPU, GPU etc independently then maybe I'd consider abandoning x86 / x64 but until then not a chance.

      1. 45RPM Silver badge

        I know. Actually, I agree with you - I’d like that too. But the truth of the matter is that people who care about such things are increasingly in the minority - in much the same way that people who care about the repairability of their car or home appliances are in the minority. Nowadays the vast majority of people are content to get someone else to fix it for them - or dispose of it if that’s no longer possible.

        It’s a sad state of affairs, but that’s the reality of the world today. Even in the data centre, we just use IAC to define an upgrade - we don’t think about, or care, about what’s actually happening with the underlying hardware.

        1. Neil Barnes Silver badge
          Pint

          It's been obvious for years that for the majority of people, computers are just another consumer good. No more and no less exciting than a new fridge[1]. As long as it has the new shiny, they'll buy it.

          Even the people who care probably don't need the new shiny (I exclude those building data processing centres of course)... as pointed out elsewhere, when I were a lad a processor upgrade _doubled_ the speed of a program. But there has been a shift from 'how can I write this program more efficiently' to 'sod it, just get a faster computer'.

          [1] A fridge consists of a compressor, a radiator, some insulation, and a door. So why do they range in price from a couple of hundred euros to a couple of thousand? Aha, the expensive ones have the new shiny - windows that clear if you tap them, ice makers, whatever - while the cheap ones just keep beer cold. Hmm.

      2. cyberdemon Silver badge
        Go

        You mean like this for example?

        1. nautica Silver badge
          Thumb Up

          It's way too late for Intel to EVER be back to "...trading blows with AMD...". And HAS been...

          Yes.

          Precisely like that.

          And 'in spades'.

        2. JessicaRabbit

          Yeah that's pretty nice actually but the price tag, oh my!

  3. two00lbwaster

    "By sizing the VM so it fits entirely within a single die, Intel is arguably presenting a best-case scenario for its competitor as it avoids the kind of cross-die latency you can run into when running larger VMs on Epyc."

    Far too much credit is given to Intel here regarding this testing methodology, the Intel VM will have access to 168MB of L3 cache whilst restricting the AMD chip to 32MB.

    Now that I'm thinking about it, also isolating the VM to a single CCD may have impacts on absolute boost clockspeeds too, further impacting performance.

  4. ecofeco Silver badge

    I no longer care about Intel

    Intel has screwed the pooch far too many times for me to care except to stay updated on their failures and vulnerabilities as part of my job.

  5. Anonymous Coward
    Anonymous Coward

    Interesting efficiency statement.

    From the article, "...most of them care about what is the perf-per-watt at 20 percent, 50 percent, and 80 percent..." So here's the figure at none of those points - 40%

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