Re: New CEO?
Why do you say that it isn't going to help? Company cultures come from the top down, so that is where the first change needs to be made.
I am surprised El Reg missed the opportunity to snipe at this detail... It was 27 years ago today that McDonnell-Douglas & Boeing merged. That damage isn't going to be un-done overnight. However, I suspect much of the current old-guard leadership from that era is reaching the end of their corporate tenure and are ready to hang it up.
It is actually the same playbook from when the era started. The Boeing leadership that 'grew up' in the 1960's & 1970's heyday were ready to retire, and the McDonnell-Douglas culture disproportionally filled the vacuum in the late 1990's and early 2000's.
I'll bet there is a lot more middle & upper leadership turnover in the next few years than is the typical norm. And that is opportunity to quickly shift the culture.
Whether the change will be successful is yet to be seen. But give the new CEO a chance to try before declaring a failure.