Re: Scamazon
Do you *know* they do this, or why do you think so? Because it’s very much not-obvious how that would be in Amazons interest.
Remember, Amazons relationship with their third party sellers is adversarial, and not aligned. Amazon want to sell as much pure revenue as possible, because they make their money on a fraction of selling price. Whereas their vendors need to actually pay wholesale for the goods, so they need to get margin. Result: it’s an endless battle where Amazon play tricks to get their vendor to sell at or below cost. Amazon still make money while their seller loses money.
Typically this results in a cut-throat race to the bottom. Amazon try to hound everyone not selling at cost out of business, because there’s always another sucker prepared to “sell at rock bottom prices to grow their Amazon”. Have you not noticed that few of the “third party stores” still exist a year later?
If there’s an incentive for Amazon to raise prices per se, I’m curious what it is.
Amazon do have an incentive for something quite different though. They make a lot of money selling the “Buy Box” position to sellers. So yes, “promoted items” will often be priced above market rate. But that’s very different from hiding lower-priced items for price-insensitive buyers.