Inflation is not your business, business!
Inflation is an aggregated metric across the whole economy, not specific services. Most services are supposed to get cheaper because of competition or improved efficiency.
For the same reason "bad deflation" is a myth, because total deflation is a weighted sum of price changes ("flations") for all services and goods. And flations have different reasons:
1st deflation could be due to inequality, when the majority is unable to buy anything.
2nd deflation could be due to overproduction (for example seasonal fruit oversupply) and inability to rapidly consume or repurpose produced goods, or not to consume the goods at all.
3rd flation could be due to central bank interest rate changes, since the changes impact the majority of economic activities through banks. "Price of money", which is really the price of loans.
4th flation could be due to sudden fall of demand for particular service or skill - people are slow to adapt to new labor conditions and re-skill, and are geographically immobile.
5th inflation could be due to sudden disruptions of supply chains, as we witnessed during the COVID. It is opposite to the 2nd deflation, for example.
6th inflation could be due to money printing without increased supply of goods and services. Somebody obviously gets and spends the printed money.