Get ready for the SOP
1. Ignore or deny everything
2. There was a thing that happened but don't worry, your data is safe
3. Your privacy is important to us and we apply industry best-practices
4. They may have gotten access to some things that are not important
5. They got deeper than we said they did earlier
6. They actually got stuff that relates directly to your privacy, we are so sorry (that we have to tell you this, not that it happened)
7. Also, did we tell you it was not our fault but some contractor who we are very happy to throw under the bus <<----- you are somewhere around here-ish
8. They got into the inner sanctum and they got to everything and anything, but fear not, here is two years of credit monitoring
9. That news article by that reporter explaining how our security was pretty much non-existent... don't believe them... because, it's embarrassing to us