Invest in people
The Kremlin has quite successfully invested in people (Margarita Simonyan/RT, John Mark Dougan, Tucker Carlson, the Internet Research Agency, Yevgeny Prigozhin/Wagner/Ooops!, ...) to run its mass online influence campaigns aimed at promoting nutly far-right politicians in western democracies and others (Brazil - Bolsonaro, Argentina - Milei, ...) through the development and spread of nonsensical fake news and batshit crazy conspiracy theories. So much so it seems, that Putin now has to go and beg food-shortaged North Korea for flimsy weaponry to conduct its pitiful invasion of its neighbor, Ukraine.
Well, we should certainly counter that with our own investments in people IMHO, plus advanced tech of course. The linked CSIS report by Conley and Jeangène Vilmer outlines 15 interesting (yet short) "Lessons" on how to do that successfully. Let's use them to advantage, and protect democracy!