Re: Questions
For a long time, there was quite a bit of general messaging that smoking was bad for you, but the addiction part and the "coolness" peer pressure aspect were formidable hills to climb.
I think the back of the problem was broken when there was a groundswell of acceptance that it wasn't cool any more. I would be interested to see some analysis and a timeline about this, because my memory is that the tide turned very rapidly once it started.
So I would say that what made a difference was a combination of a *lot* of different things. Pictures and messaging on fag packets, ban on TV advertising, rise of products to combat the effects of addiction. Then probably a backlash against them from people that managed to kick the habit: I know of quite a few people that became rabidly anti-cigarette once they managed to give the habit up. All of these things probably contributed to a quick change in general public mood once the process got going.
Could the same thing happen for social media? What would the process look like?
*Increased messaging about the evils of social media---
1) Images of sick looking people hunched over their phones or computers.
2) Messaging that equates social media use with cigarette or other drug addiction.
3) Messaging that pictures people being anti-social (people oblivious during an emergency, couples breaking up while one is obliviously staring at their phone, ...)
* Banning the use of phones casually, except in an emergency, in certain places to make it taboo, i.e. make it "awkward" like we already do in cinemas and at certain concerts. "If we see you on your phone, you will be thrown out, you arsehole."
* Encourage people to call others out when they are using social media in places where they should be doing something else, like at work.
* Enforced warnings on prominent social media webpages and apps
* Make social media use illegal for children, and enforce the law with teeth.
I think they is to get people on board with you to make a social change. Nobody wants to be told what to do. They need to be convinced with evidence, and *lots* of it. The tide turned for cigarettes when there was a groundswell from the public, helped along by the government, not draconially imposed by it.