Just how were they supposed to detect the so-called "intrusion", which it wasn't, when the attackers were logging in using credentials that the users had used on other breached online services?
If I use the same passwords on all online accounts and people within a system to which an account has access share their genetic data with me, then they and I are at fault.
The 23 and Me customers are to blame. I belong to a number of geneaology groups and people are still constantly whining about having to go through the "unnecessary" process of MFA, despite so many of them having opened themselves up to this sort of attack.
This is no different to the Snowflake attack but the tone of articles covering the two incidents is very different. Why? They are exactly the same thing.