I canne break the laws of physics Jim
DLC's ability to cut energy costs by removing the need for some air conditioning in datacenters
So how and where are they proposing to get rid of the heat? It's the same amount of heat irrespective of the cooling technique.
Just dumping it out of the back of the rack will soon turn a computer room into a sauna and pumping outside is exactly what AC systems do and if you have to do it separately for each rack it is going to end up more expensive than a single room AC unit.
DLC is helpful in reducing the space and the noise but other than that there's little incentive.