California law
Hopefully they don't run afoul of California law. I imagine some customer of theirs is based there? If anything vaguely like what Hudson Rock says happened happened, AND they are going around trying to suppress it -- well, they would take a VERY dim view of that there. They have probably the strictest laws in the country requiring breaches to be disclosed, and prohibit trying to minimize the extent of it or sweeping the cause under the rug.
The intent of these laws was twofold -- first, to prevent a company behaving like TJ Maxx did years ago. They decided it was less expensive to spend 0 effort on security, have their credit card info stolen multiple times and just not tell the public, than to spend any efforts on security. I don't recall how it finally became public, but it certainly blew up in their faces once it did, since by then it'd been ongoing for years. Now, they are now breaking the law if they find out about a breach and don't make it public fairly quickly.
Second, the description of what happened is so people can make an informed decision -- I mean, if a company was broken into by a sophisticated group using sophisticated techniques, the breach was rapidly detected, the data they got was encrypted anyway and likely unusable, and they have plans on how to prevent it in the future.... that's a lot different than having all the stuff stored on a file share (or cloud bucket) accessible by everyone in the company (or why not, maybe public to the world!), no firewalls, no compartmentalization of info, no encryption or access controls, and in fact maybe they don't even know how long the bad actors were going through the data. People may wish to quit doing business with a company that is that cavalier with their data security.
In the past, companies with good security that got broken into anyway would happily give a description of what happened (since it partly showed how their security limited the amount of data pulled and possibly means none of it is useable); companies in the second category, once they were required to disclose a breach, would be vague and evasive since admitting to having no internal security would be bad for business (I mean, my recollection is TJ Maxx lost quite a bit of business, and they are a department store, not in IT.)
In this case, I doubt Snowflake is as remiss as all that. But they may want to be careful about trying to shift blame if that is inaccurate.