"It's Lego, but not as we know it Jim"
There seems little point in it being Lego if it can only be assembled one way to create only one model. Yet another example of the provision of a 'sense of achievement' rather than a real achievement itself. But it's not a new phenomenon. As far back as 2009 Matthew Crawford1 described a service called Build-a-Bear, whereby children could choose wanted attributes of a bear on a computer screen, the bear then being made on their behalf. So a somewhat misleading service name.
I'm also reminded of a supposedly 'instructional' kit for an electronic Theremin (musical instrument) that consisted of a proto board, a bunch of analogue components, a layout diagram and a pre-programmed microcontroller that did all the work, but no code listing. The 'instructional' element was thus no more than the application of manual dexterity in pushing wires into the board in the right places, rather than any understanding gained of how it worked.
The underlying drive in all these cases seems to be to gain satisfaction without expending significant effort. This was brought home to me when a few years back I designed a PIC breakout board that could accommodate practically any current 40 pin PIC 16F or 18F microcontroller using any clock speed and source with any comms option simply by adjusting onboard links. Its aim was to allow maximum versatility for experimentation, but it never got off the ground, being swamped by elementary (often pre-populated) breakout boards supporting just one device at one (low) clock speed and serial comms only. Nobody, it seems, was interested in going beyond the absolute basics.
Sadly, the shallow 'sense of achievement' resulting from having the 'hard work' done on one's behalf is much less satisfying than a the feeling derived from actual achievement predicated on successful application of one's own ingenuity and initiative, but of course the former is much easier to sell.
1: Matthew Crawford, Shop Class as Soulcraft, Penguin Books New York 2009 [p 69]
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