back to article Graph database shows Biden outspends Trump in social media ad war

Although Joe Biden spends more on Facebook and Instagram ads than Donald Trump, ads attacking the US president outnumber those attacking his likely rival in this year's presidential election, according to data analysis. With the backing of a $250,000 research grant from graph database vendor Neo4j, Syracuse University's …

  1. Anonymous Coward
    Anonymous Coward

    I'm pretty sure Biden's campaign is spending money. I don't think Biden remembers what money is.

    1. Anonymous Coward
      Anonymous Coward

      Well, you know, corn pop was a bad dude!

      I don't think many people are buying the propaganda that is coming from the paid shills like Harry Sisson and Brooklyn Dad Defiant any more. There will always be a core of mindless TDS sufferers who will parrot the latest fake news but its shrinking.

      1. gandalfcn Silver badge

        LOL, coming from a real case of TDS,i.e. totally delusional.

        1. Anonymous Coward
          Anonymous Coward

          I agree you have a very real case of TDS :)

          I saw the post count jump but its just you and Casca blithering incoherently. I'm surprised not to see Aerogems here.

          1. Casca Silver badge

            Ah, yes. AC blithering. Just post with your name at least or fuck off JE

            1. Anonymous Coward
              Anonymous Coward

              I'm not JE.

              Serious question, how many people here think that all ACs are actually Jellied Eel? Or maybe Casca and Aerogems are one?

              On a more serious note when did the political left become such a nasty and intolerant bunch who very quickly pivot to personal insults and behave like a toddler who didn't get a cookie and is throwing their toys everywhere and threatening to hold their breath until they pass out?

              The level of unhinged visceral hatred coming from Robert De Niro and his super wealthy elite chums is just staggering. Their little videos in 2016 trying to convince the states not to cast their electoral college votes for the person who won the popular vote in that state is the sort of thing you'd expect from the capitol of Panem. How date the little people not vote for the person we approve of!

              1. Casca Silver badge

                Could be that we are just tired of right wing morons with russian lies spouting out their ears.

                At least JE uses an handle unlike AC morons. And I'm not left. I do have a working brain unlike some

      2. Casca Silver badge

        Good little AC...

    2. Version 1.0 Silver badge
      Facepalm

      "I don't think Biden remembers what money is." ... that's certainly possible because Biden has never had his situation published in the New York Times.

      More then 20 years ago Trump was published describing that when you spend money then it can be retrieved by filing it as a tax deductible expense. And years ago Trump was sending a lot of money to the Democrat party ... essentially he's always just been a business man wanting to be seen as supporting the political party that controlled the economic environment that he was making money in. All his current legal issues are pretty much the same as we see in so many business Boss and company owner environments when the owner make more money and has plenty of women working around them.

      e.g. If you are male, and known to be making a million every few months, then do you think that everyone would always ignore all your sexual offers? That's just always been the rich male environment (icon)

      1. Lars
        Thumb Down

        @Version 1.0

        I assume you don't include rape to the rich male environment and being a crook and a criminal too.

        1. GraXXoR

          "I assume you don't include rape to the rich male environment and being a crook and a criminal too."

          I have reread this three times and I'm still not sure if it's me or you who's having a stroke.

        2. Version 1.0 Silver badge
          Holmes

          That's a fair view Lars that I agree with (upvote & icon), I'm not personally in the rich environment so all I'm saying is just what seems to be happening.

          Your thoughts remind me of a very good old quote from a very smart guy: "To give an accurate description of what has never occurred is not merely the proper occupation of the historian, but the inalienable privilege of any man of parts and culture." - Oscar Wilde.

      2. gandalfcn Silver badge

        "essentially he's always just been a business man"

        essentially he's always just been a wannabe business man

    3. Lars
      Thumb Up

      I really hope more Americans spoke up like Robert De Niro here_

      https://www.youtube.com/watch?v=1y_-rLWozIo

      1. Anonymous Coward
        Anonymous Coward

        Like an unhinged and hugely entitled lunatic?

        1. gandalfcn Silver badge

          No dea, that's the wannabe god emperor Il Duce Donald.

      2. gandalfcn Silver badge

        Ijndeed, he really wound up the snowflake MAGAts

    4. gandalfcn Silver badge

      I love the fact that such puerile comments prove lack of reality. FoxNews blinkers.

      If 'sleepy' Joe was so incompetent how come he has outsmarted the brightest and best the GOP MAGA have? Not forgetting Trump and the MAGAts claim he is the mastermind behind all Trump's financial, personal and legal problems.

      Hilarious!

    5. charlieboywoof

      lol

      This idiot doesn't know what day it is

      https://www.youtube.com/watch?v=4z2begqhdCU

  2. TheRON

    Put the tabulated data on the IPFS

    That's it. No commentary needed, all we need is data to be remain the same for eternity.

  3. Jellied Eel Silver badge

    Who are they trying to kid?

    I'm curious what actual relevance this has, ie if it will influence any swing voters. Issue seems to me that they're spending a lot of money to maybe target the wrong audience. Like who uses FacePalm any more? Younger voters don't seem to use FacePalm any more, and same might be true for Instagram. Older voters tend to be more set in their ways and vote out of habit. Also curious about this bit-

    We're also exploring partnering with an organization to use a browser extension to collect other ads

    I also saw a report that around 50% of Americans now use ad blockers because many people just hate being bombarded with ads. Others either don't know or aren't willing to install browser extensions to block ads, and might be hard to persuade to install an ad tracker. So I wonder what extension that is, and whether it would produce anything meaningful.

    1. John Brown (no body) Silver badge

      Re: Who are they trying to kid?

      "Younger voters don't seem to use FacePalm any more,"

      Considering the incredibly large age disconnect between the two likely candidates and "younger voters", I'm not sure it matters all that much what they think. They are probably less likely to vote this next time around than almost any time in US history. They both try to pretend they are young and fit and neither are being honest with themselves or others in that respect. I don't think either of them are suitable candidates and America would do itself a favour by either, where applicable, choosing someone else as their candidates or, if these are the actual candidates, boycotting the entire election in protest (or spoiling ballots, since that should not only be counted, but probably lead to even more "stolen votes" fun for the following four years :-)

      1. Jellied Eel Silver badge

        Re: Who are they trying to kid?

        Considering the incredibly large age disconnect between the two likely candidates and "younger voters", I'm not sure it matters all that much what they think. They are probably less likely to vote this next time around than almost any time in US history.

        I think they might, and I hope they will. After all, it's the younger voters who are most affected by the US's inflation and cost of living crisis.

        I don't think either of them are suitable candidates and America would do itself a favour by either, where applicable, choosing someone else as their candidates

        Or another candidate will be chosen for them. Not entirely sure how that works with primaries and ballot papers, but there are rumors Hilary's waiting in the wings to swoop down and save America. Biden steps down for health reasons, maybe getting some sympathy votes, and America gets the long awaited rematch.

        ..boycotting the entire election in protest (or spoiling ballots, since that should not only be counted, but probably lead to even more "stolen votes" fun for the following four years

        I hope not. One of the prosecutions from the last election was of someone publishing fake info on voting, so a bunch of voters were disenfranchised. Someone's going to win, so people may as well vote for their preferred candidate party. Even if that's the least worst option. I think exit polling will be interesting, and the result is almost certain to be disputed.

      2. gandalfcn Silver badge

        Re: Who are they trying to kid?

        "They both try to pretend they are young and fit " No dear, just Diaper Donny., Try honesty.

      3. gandalfcn Silver badge

        Re: Who are they trying to kid?

        "America would do itself a favour by either, where applicable, choosing someone else as their candidates or, if these are the actual candidates, boycotting the entire election "

        And guaranteeing Trump becomes POTUS. Nice try on a variation of the right wing 'both sides are the same' bs trope.

        1. John Brown (no body) Silver badge

          Re: Who are they trying to kid?

          "Nice try on a variation of the right wing 'both sides are the same' bs trope."

          Nope, you are so far off base you;re in the wrong country. I'm not in the USA and have no skin in the game at all. I'd much rather Trump never gets any form of power ever again purely because the fall out from shit in the USA can affect other parts of the world. But I also think Biden is past his prime and the USA really could do itself a favour by thinking more about what's best for the USA, grow up and stop it with the extreme "partisan politics" and the "he's not MY President because I didn't vote for him" whining we see so much of. On BOTH sides. I suspect that ship sailed some years ago though.

    2. gandalfcn Silver badge

      Re: Who are they trying to kid?

      The wealthy believe i matter/

      "Just 50 Families Have Spent $600 Million On The 2024 Elections So Far

      More than two-thirds of their donations have flowed to Republican candidates or causes."

  4. gandalfcn Silver badge

    Given the limited data and flawed methodology this 'analysis is total C O Jones.

  5. Marty McFly Silver badge
    Holmes

    Makes complete sense

    Looking at the voter's pamphlet for my state, Trump is running unopposed. Biden, however, is contested. Biden needs to first win the Primary before competing in the November General election.

    From a political strategy standpoint, this situation forces one candidate to spend more money earlier in the election cycle. This depletes their 'war chest' and could potentially cause them to peak too early. For reference, look at 2016's Presidential election when the poll-leading candidate was trounced at the last minute.

  6. Steve Channell
    IT Angle

    slow news day?

    A US company that happens to sell software, gives $250k to a university, research doesn't confirm whether the companies products were used in the study.

    The fact that Neo4J has funded the study highlights that its products are not used by any web-giant, and wasn't used for the "graph problem of our time" (pandemic contact tracing).

  7. Dimmer Silver badge

    United we stand, divided we fall

    This is the worst I have seen it in my life.

    The big cities against the rual community. Farmers, remember where your life extending medical come from. Cities, remember where your food comes from.

    Let’s identify those that use the weakness of others to break us apart and place our energy in stopping them.

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