Atlassian outsources office drudgery to GenAI agents

Atlassian is the latest vendor to have a crack at addressing the perennial problem of enterprises scattering data across multiple applications and then finding it's impossible to understand what's happening and why. The Australian developer's attempt is called Rovo and, as explained to The Register by distinguished product …

[Mike 137]

Final elimination of all originality

"the agent could detect an issue that calls for creation or revision of a graphic, synthesizes internal chat about it, considers the content of a company's brand guidelines [...] and squirts info over an API to SaaS-y graphics service Canva, which would use generative AI to produce a candidate image"

As none of these agents can come up with anything other than based on what already exists in statistically significant quantities, the results will inevitably be bland and lacking in originality. The most effective adverts (the ones that stick in the cultural mind) did so because they were different from the mainstream.

However this is not a new problem -- many decades back I worked in print production and found it extremely hard to get clients to understand that starting their brochure design from samples of competitors'' literature was unlikely to result in theirs standing out among the mass. Technologies such as the proposed have probably been conceived primarily because that message has still not sunk in. But it will of course allow the graphics team to be dismissed, so the bean counters could be happy (unless of course the cost of the tech turns out to be comparable).

Oh, and BTW, I'd hardly class graphic design as 'office drudgery' -- even commercial art is a skilled trade.

[CowHorseFrog]

Re: Final elimination of all originality

Can we just skip the bullshit - how much time is wasted making pointless canva "art" to sell a produt. Why cant we just let the real attributes of said product sell itself instead of adding a tax on the cost of the product / service where people write bullshit and add a picture of a kitten or whatever.

[CowHorseFrog]

How many weeks before an exploit ?

[Anonymous Coward]

Negative, probably.

If the codenames and project plans are available to it, then that data has likely already escaped and is being used by the competition.

[Denarius]

yeah, right

Another source of "truth" store taking up disk, CPU, memory and further fragmenting information

[Anonymous Coward]

Improved search?

Any improvement on keywords would be helpful. Not too much to ask.