back to article Next-gen Meta AI chip serves up ads while sipping power

After teasing its second-gen AI accelerator in February, Meta is ready to spill the beans on this homegrown silicon, which is already said to be powering ad recommendations in 16 regions. The Facebook goliath has been designing custom accelerators for all manner of workloads ranging from video streaming to machine learning to …

  1. Doctor Syntax Silver badge

    AI and ads. Which bubble will burst first?

    1. redpawn

      Sounds about as useful as Bonzi Buddy. Too bad I don't have the computing power to run AI.

  2. Anonymous Coward
    Anonymous Coward

    So more suggestions to buy stuff you e already bought, more suggestions of stuff you've looked at and decided not to buy and more suggestions of stuff a bit like but not really like what you've just bought or looked at.

    Now an ad blocker powered by AI might be useful.....

    1. ThatOne Silver badge

      > Now an ad blocker powered by AI might be useful.....

      No need for AI: Just block everything irrelevant to what you're currently doing/looking for, and 99.9% of ads will vanish. The remaining .01% might even be relevant to you (shocking, isn't it!)...

      Unfortunately ad slingers don't make money by serving you ads which are relevant to you, they make (lots of) money by convincing their clients they will sling their ads to relevant victims potential customers.

  3. Chipwidget

    If the ads it sends me are any indication this chip lacks any intelligence, artificial or otherwise

  4. Anonymous Coward
    Anonymous Coward

    Ads, hmmm, yes

    Yes, I seem to remember those…

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