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back to article Google's AI-powered search results are loaded with spammy, scammy garbage

Google's new AI-generated search results feature is suffering from the same problem that its regular results have had of late: Spammy, if not outright malicious links are rising to the top of the SERP stack. Google reportedly began testing its Search Generative Experience (SGE), previously an opt-in only test, on a small …

  1. Linker3000
    Holmes

    No shit sherlock

    The results from all the major search engines have been getting progressively shittier for several years.

    I am sure Google:

    Values the quality of its search experience very highly.

    Always endeavours to provide only the best, curated search results.

    And lots of other marketing crap including words like: 'strives', 'synergy', 'quality' and 'listens'.

    But we're living the reality of the situation - and it's dire.

    Never mind, those profits still look oretty good for the shareholders.

    1. Yet Another Anonymous coward Silver badge

      Re: No shit sherlock

      Google strives to send you to sites that have Google ads

      So all the responses have become like those recipe sites that have 20pages about their Italian Grandmother to click through before it tells you how long to boil an egg

  2. Anonymous Coward
    Anonymous Coward

    AI-powered search results?

    I'm a tired old Hash House Harrier and I asked my AI Android phone to search for, "I'm a drinker with a walking problem" and it started searching for "I'm a drinker with a War King problem"

    1. I ain't Spartacus Gold badge
      Devil

      Re: AI-powered search results?

      Did you mean to search for: I’m a stinker with a wanking problem? 1,158,458,789,000,000 results found

  3. may_i Silver badge

    Internet search is broken and has been for a long time

    I've long tired of trying to get useful results for any software technical query from a search engine, particularly with anything relatively new. There are so many results for the alpha, beta and various releases of anything that most search engines seem to be incapable of putting the results which apply to the latest release at the top of the result list. The engines themselves get little help from an army of (Indian mostly for some reason) CV fluffers who all pirate the same copy from the first article it appears in, to show that they have a web site full of technical tips. The fact that none of these cloned articles have a meaningful publication date or any indication as to which release they refer to hardly helps the search engine, or the unfortunate reader.

    AI was supposed to be the saviour of search engine results. If I'm trying to filter a list of results, I can almost without actively looking, filter suspicious URLs out as I scan down the list. If I can do that, matching obvious patterns in almost less time than it takes to skip my eye over each result, what can't this wonderful new AI technology do it better than me and save me the trouble?

    I'd say that the answer to that is: It's not AI. It does exactly what you would expect a Machine Learning system to do when presented with data it has not been trained on. There's no adaptability, instinctive pattern matching or deriving new knowledge from past experience. There is NO AI, it's just a marketing buzzword term. The press at large deserves the ultimate nut kick for misleading people, who have no understanding of computers, that artificial intelligence actually exists.

    The hype has become so bad that I'm almost considering giving up correcting people when they say "AI" that they mean "ML".

    Almost...

    1. Anonymous Coward
      Anonymous Coward

      Wrong tool for the job

      It is uniquely and intrinsically bad at resisting attacks by SEOs and other scumbags. There are no known effective countermeasures for the many classes of poisoning and manipulation attacks, and the core of the technology makes the results and their causes even more opaque. As an added bonus the results are even more computationally expensive to produce.

      Much like the voice assistant craze of recent years, Google is deploying these tools as a knee-jerk response to Bing's use of LLM drive summaries. IF people moved to that model of search, Google could loose their shirt. But Googles interest is in the more profitable status quo. So no surprise it's AI search results suck, they benefit from if people hate them so they can protect the their more easily controlled link search results.

      The only people with skin in the game at Google are the people on the natural language search and "AI" teams building their OpenAI knockoffs. And their reward for succeeding will be to decrease Googles bottom line.

      (and semi-ironically increase their prospects of getting hired either at OpenAI or another Micropants affiliate and in the long run cost THEM money too.)

    2. H in The Hague

      Re: Internet search is broken and has been for a long time

      "The hype has become so bad that I'm almost considering giving up correcting people when they say "AI" that they mean "ML"."

      A thousand upvotes for that!

      A while ago somebody mentioned Kagi a new, paid-for search engine. Has anyone used that? Trying it out is on my to-do list.

      1. Rich 2 Silver badge

        Re: Internet search is broken and has been for a long time

        Sadly, even Kagi seem to be going down the "AI" toilet. I think it may be optional though. For now

      2. _andrew

        Re: Internet search is broken and has been for a long time

        I've been using Kagi for a while. Seems pretty great to me so far. They added Stephen Wolfram to the board and Wolfram Alpha to their search data (and use that for google-style quick-facts column), which I think is a good move. Alpha being a huge, mostly curated "real data" database and logic-engine based derivation system that has been available by subscription for years, but now is also rolled into Kagi. Yes, there are a few "AI" features now too: page summaries and so on, but they're user-driven. Write the search terms as a question (with a question mark) and you'll get an AI answer. Otherwise not. The big feature of course is the complete absence of advertising in results and the down-rating of SEO-infested pages.

    3. Rich 2 Silver badge

      Re: Internet search is broken and has been for a long time

      "AI was supposed to be the saviour of search engine results"

      Ha ha ha ha ha ha ha ha ha ha ha ha.....

      Sorry :-)

      1. ThatOne Silver badge
        Devil

        Re: Internet search is broken and has been for a long time

        Why, AI is supposed to be the savior of all mankind. I already read that it cures cancer...

  4. Kevin McMurtrie Silver badge
    Coffee/keyboard

    "Around 99 percent of Google search results are spam free, we're told"

    Hopefully not while you were consuming food or beverage.

    1. xanadu42
      FAIL

      Re: "Around 99 percent of Google search results are spam free, we're told"

      My experience of Google searches over the last 4-5 months suggest that results shown being "99% ... spam free" is far from reality!!!

      Maybe 80% as a guesstimate...

      But the results I see could be related to the fact that I live in rural Australia and Google appears to have no idea that there is any other country on the planet that have different ways of doing things...

      For Example: For a Google Business listing why do they not have an option for "Closed on Public Holidays" relevant to the country I live In?

      Sick and tired of Google emailing me asking if I am closed on Good Friday, Easter Monday, Australia Day, Christmas Day, New Years Day, etc, etc, etc, etc, etc

      Google KNOWS where I live (based on info I provided), SHOULD know about Public Holidays in the locale I live in (based on the fact that I used Google to find out when there are public holidays in my locale) and so forth...

    2. cmdrklarg

      Re: "Around 99 percent of Google search results are spam free, we're told"

      Well, there's spam egg sausage and spam, that's not got much spam in it.

  5. The Central Scrutinizer Silver badge

    Google, enshitifying the Internet one search result at a time. Any search for anything useful on technical computing issues is fucking useless.

    It's becoming more and more like Clippy.

  6. I ain't Spartacus Gold badge

    So much clutter

    The whole first page of a Google search is now almost total crap. I'm actually fine with the adverts, they take up space, but they do have to pay the bills - and I'm not paying myself. Although it was obviously a lot better when the ads had a little yellow patch, so you could identify them at a glance. But that's always been there, and there's no point getting annoyed at facts of life.

    But now the rest of the page is full of LLM-generated shit. There used to often be a link to Wikipedia at the top, which has its faults but can be helpful, but now there's a whole paragraph often badly summarised from it with a link, taking up three times the space. Then there are often a couple more random paragaphs of crap, mostly with no link to tell you where it's been summarised from. Or even if its just been invented at random...

    Text you've got about ten lines of "other searches like this" - which used to occasionally be useful if you'd got a technical term wrong or your particular search wasn't working. But now they just seem to have taken your query and put it through a thesaurus, which makes me suspect that's LLM-generated as well. Then, if you're lucky, you start hitting actual links.

    Also, if you do this on your phone/tablet, Google have disabled pinch to zoom on their results page. So if you've not got your reading glasses you're buggered. Although there's less likely to be any useable information their anyway.

    Remember when Google used to boast about having a UI team - where any time anybody wanted to put even a one-word link onto the Google homepage they had to jusitfy it? They may as well just bring back the blink tag now, and have done with it.

  7. Al fazed
    Facepalm

    Google shmoogle goshomgle

    Just reaffirmed that Google must be the shittest search engine on the planet.

    without agreeing or disagreeing, ie; no pop ups on my Google page, I did a couple of serches for my own name to see where Google would like me to end up.

    I used just the words David Urmston, as you'd epect there are numerous English speaking David Urmstons world wide, however, the one site I was hoping to see did turn up halfway down page one.

    Surprise surprise, when I attempted to refine the search with a variety of <H1>'s which are in use on all of my web sites, the results got worse each time. Much worse.

    In the end I typed the whole URL into the search box AND got nothing at all from the web site I wanted to find, but lots of crap - the same crap which had appeared on all of my previous searches using the same terms "david" "urmston". There was so much page padding with results beginning with "B" and other letters I had not even used.

    Is this the end game for the Internet, where one is unable to find one's own web site, unless one types the unexpurgated URL into the address bar ?

    ALF

  8. DoctorPaul Bronze badge

    Qwant anyone?

    Many thanks to the commentard who recommended qwant some time ago.

    Been my default search in Firefox for a while and I must say that I get the results that I want at the top of the list pretty much every time.

  9. tiggity Silver badge

    The irony

    The irony of "VP of SEO strategy and research at marketing firm Amsive." complaining that spammers have used underhand techniques to game the results - isn't that what SEO is all about?

    1. ThatOne Silver badge

      Re: The irony

      Complaining that other spammers have used techniques better than theirs? I see nothing strange in that...

  10. david1024

    Enough

    This may sound like a get off my lawn comment. But really, the risk isn't what I want from the site... I want text and maybe some images or a link to a video... Google is the problem with how ads are being pushed in increasingly complex ways. I should not need a 4 core 8gig machine to read news content.

    It is to the point where I sometimes copy/paste text to read in notepad as there is so much ad sewage that I can't get to content. Ditch all the useless automation that is causing these problems. Put it back on the server side.

  11. Anonymous Coward
    Anonymous Coward

    Searching is futile

    Just click on the adverts citizen.

  12. martinusher Silver badge

    Useless anyway

    I don't know what happened to Google but it has become effectively useless as a search engine. Its probably not Google's fault directly but rather its been gamed so much that the results are meaningless. Maybe the answer isn't AI power but just for it to discard the top 20-30 results from its algorithm before showing the results.

    A simple example of the problem is that I was trying to find a simple tool that's used in applying door and window sealant (and also tile grout) yesterday. I have one I've used for years and I wanted to show someone where it could be found (or even what its called!). Doing a search on various keywords turned up page upon page of irrelevant garbage, all advertising for goods and services that I neither wanted nor needed. I eventually found it through Amazon's product listings -- Amazon just sticks to the facts. Out of curiousity I put the official name back into Google and finally it turned up -- but at over twice Amazon's price (....and more).

    The web e-commerce system is broke beyond fixing. Its messing up everything.

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