Overall (as I understand the group of issues at play) the goal is to prevent anti-competitive behavior by Google where there are competitive local alternatives (though the article is focused more specifically on the News media, and the related fine levied today). For example, when searching for "Rivieres, charente, 16110" (a small town around here), the 3rd result is now the French Mappy, a local competitor to Google Maps (that result is still there, at the top, but can't seem to be easily opened full-page in a new tab anymore). In the short-term then, it "sucks" more for the user (Mappy is good, but not as detailed as G-Maps ), but the expectation is that after tremendous suffering (long-term), there will come a better (more horizontal) distribution of the related wealth brioche, and a more sustainable IT ecosystem (as far as I understand this).