Re: Rather obvious?
if a payment is due to go to a new account that has hosted zero transactions - that ought to be flagged as obviously dodgy
Counterpoint: If I ever used cryptocurrency (unlikely), I'd use a fresh address for every transaction, except for transactions between wallets I control. I don't know why anyone keeps wallets with anything more than the cryptocurrency they need to have liquid "hot". That seems just marvelously stupid. Yes, there are transaction fees; but if you're moving cryptocurrency around often enough for those to be a problem, then you're doing something wrong.
I suppose I might sometimes reuse zero-balance wallets for temporarily holding precisely the amount of tokens I need for an upcoming transaction, or for briefly holding incoming tokens. But I certainly wouldn't use the same address for transactions with a lot of different parties, or with suspect parties, or to hold tokens long-term.
Of course this is all hypothetical.