
Mealy-mouthed marketing-talk
"curated style guides by our very own Cisco Store staff"
"Curated" == "You can't be trusted to choose your own things. You need us to do that for you."
Cisco has become a fashion retailer. Yes, we're talking about that Cisco – the networking giant. And no, this is neither a new line of business nor a radical move away from its mission to sell more networking kit. As explained last week by product marketing and analytics specialist Anjana Iyer, Cisco plans to offer quarterly …
When first encountered the verb "to curate" I thought (apparently incorrectly) that it refered to performing curettage.
But having seen the dubious blessing of being curated on so many offerings I might have been on the right track.
The picture of "highly" curated would then bring tears to the eyes just thinking about it.
But would concur with the experience of dealing with big tech.
Can we anticipate similar offerings from the likes of Oracle, IBM (Redhat might offer the red fedora* as the latest fashion accessory), Broadcom, Amazon and Microsoft? Apple has pretty much lived in that space.
Although you could sell tickets to see Larry flouncing down the catwalk modelling his latest haute couture offerings.
* I recall River Song (as Melody Malone) looked rather cute in a black fedora.
Some years back I ordered a flight case, and when it arrived it has the vendor's name silk screened in huge red letters across its lid. I contacted the CEO and suggested that if he wanted me to advertise his firm he should pay me royalties, as my flight cases should advertise (if anything at all) my enterprise, not his. His response was "you must be joking" to which I replied "no I'm not. You just lost a customer". And he did. Fortunately a well chosen solvent dissolved the ink.
Im not saying corporate leaders are intelligent, my point is that American media including thereg, are contributing their bit to creating cult mentality that ceos are amazing and deserve their positions. THis is no different from the bullshit in Russia about Putin, the only difference is the scale and Putins security forces, but its all the same and for the same reason.
> it shows off its tech for retailers.
Cisco should hire tech-competent technicians. I was startled to find myself shopping in Australian dollars (my antipodes), something very small websites can do correctly now.
In any currency, those prices are obscene for self-promoting goods. I have shirts from beer and tool companies, free. For wearing your brand on my ass, pants should be half-price. Instead one pair is more than I spent all pandemic.
Friends who still watch the Cisco-sphere say this is typical of all they do.