back to article Cisco is a fashion retailer now, with a spring collection to prove it

Cisco has become a fashion retailer. Yes, we're talking about that Cisco – the networking giant. And no, this is neither a new line of business nor a radical move away from its mission to sell more networking kit. As explained last week by product marketing and analytics specialist Anjana Iyer, Cisco plans to offer quarterly …

  1. Anonymous Coward
    Anonymous Coward

    Mealy-mouthed marketing-talk

    "curated style guides by our very own Cisco Store staff"

    "Curated" == "You can't be trusted to choose your own things. You need us to do that for you."

    1. Bebu
      Windows

      Re: Mealy-mouthed marketing-talk

      When first encountered the verb "to curate" I thought (apparently incorrectly) that it refered to performing curettage.

      But having seen the dubious blessing of being curated on so many offerings I might have been on the right track.

      The picture of "highly" curated would then bring tears to the eyes just thinking about it.

      But would concur with the experience of dealing with big tech.

      Can we anticipate similar offerings from the likes of Oracle, IBM (Redhat might offer the red fedora* as the latest fashion accessory), Broadcom, Amazon and Microsoft? Apple has pretty much lived in that space.

      Although you could sell tickets to see Larry flouncing down the catwalk modelling his latest haute couture offerings.

      * I recall River Song (as Melody Malone) looked rather cute in a black fedora.

  2. Anonymous Coward
    Anonymous Coward

    What's trending

    Marketing people seem intent on telling me what's trending, as if it were somehow very important.

    For years now I have, every so often, asked marketing types why I should actually give a rats arse about what is or isn't trending.

    So far I have had precisely zero answers.

    1. Neil Barnes Silver badge
      Coat

      Re: What's trending

      I trend. Others follow, or not, just as they please.

      (What's this mania for wearing other people's advertising *without being paid for it*?)

      The unbranded one, thanks --->

      1. Mike 137 Silver badge

        Re: What's trending

        Some years back I ordered a flight case, and when it arrived it has the vendor's name silk screened in huge red letters across its lid. I contacted the CEO and suggested that if he wanted me to advertise his firm he should pay me royalties, as my flight cases should advertise (if anything at all) my enterprise, not his. His response was "you must be joking" to which I replied "no I'm not. You just lost a customer". And he did. Fortunately a well chosen solvent dissolved the ink.

    2. CowHorseFrog Silver badge

      Re: What's trending

      No different from the American media always writing about what CEOs think...

      1. Anonymous Coward
        Anonymous Coward

        Re: What's trending

        Do CEOs think?

        1. CowHorseFrog Silver badge

          Re: What's trending

          Im not saying corporate leaders are intelligent, my point is that American media including thereg, are contributing their bit to creating cult mentality that ceos are amazing and deserve their positions. THis is no different from the bullshit in Russia about Putin, the only difference is the scale and Putins security forces, but its all the same and for the same reason.

  3. Anonymous Coward
    Anonymous Coward

    Finally

    So I’ve got the Sophos socks,

    The vectra hoodie,

    The cylera t-shirt,

    The Cisco bag,

    And the IT-Health mug…

    So what’s missing…

    And no I don’t want fleece pants…

    1. Dan 55 Silver badge
      Coat

      Re: Finally

      LTT hoodie? --->

      1. CowHorseFrog Silver badge

        Re: Finally

        screwdriver ?

    2. seldom

      Re: Finally

      The Oracle lube bottle?

  4. tip pc Silver badge

    Perpetual or annual licensing?

    Do I need to keep up payments else it stops working?

    1. sanmigueelbeer Silver badge

      Re: Perpetual or annual licensing?

      If yearly payments to Smart License stop, the heater to your house will stop.

  5. CowHorseFrog Silver badge

    Does their gear have pictures of the ceo ?

  6. tatatata

    In the past, vendors gave away these items for free. I still use my Checkpoint rucksack, sometimes wear my Sun microsystems polo and several T-shirts and drink from my RedHat mug.

    But I won't be buying this stuff.

  7. Dr. G. Freeman

    Whatever happened to Cash and Carrion ?

    wouldn't mind a new BoFH polo.

  8. PRR Silver badge
    Facepalm

    > it shows off its tech for retailers.

    Cisco should hire tech-competent technicians. I was startled to find myself shopping in Australian dollars (my antipodes), something very small websites can do correctly now.

    In any currency, those prices are obscene for self-promoting goods. I have shirts from beer and tool companies, free. For wearing your brand on my ass, pants should be half-price. Instead one pair is more than I spent all pandemic.

    Friends who still watch the Cisco-sphere say this is typical of all they do.

  9. nagi

    Just one important info missing

    Do these come with the usual (redundant ad nauseam) thinly veiled backdoor access built-in?

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