Misleading
This is just another attempt from Apple to fool legislators and users alike. Successfully- as proven by the article.
The apps downloadable from the web will be subject to the same agreement that applies to all other apps, meaning they will still have to be presented to Apple, and Apple will have to approve them in order for users to be actually be able to download and install them onto their iPhones. Apple will also charge the developers the same amount of money they'd have charged if the latter published their apps through an alternative app store.
Which means Apple will still have total control over what iPhone users can install, will know how and how many times installed it, and will still make everyone pay the "Apple tax". And it will still make no financial sense to make apps directly downloadable from a website, as that will actually cost developers more, than if they'd have just put their apps into the App Store.
Hopefully the EU will fine Apple into oblivion, because of the definitive breach of the DMA, and force them to actually open up the iPhone, so that app vendors and users will be able to sell and buy apps without the involvement of Apple at all.