Re: Who's still using an inkjet printer at home in 2024?
I guess a large proportion of the alleged 13 million subscribers are on this plan, but never use it and can't be arsed cancelling due to the cancellation fee.
As it's a relatively new thing, many will be in the honeymoon period. For some it works and they're happy, others may be complacent or indifferent, but over time some will conclude it's not such a good idea as the marketing told them, and won't renew. With the onerous exit fees few will cancel before the term is up. So the question is how much HP can grow the computer and/or printer as a service model, what the churn will be, and the what their corporate costs of retaining customers are. In TV and cable markets, the subscription model works best when there's not that much choice for the customer, but even there churn is usually only controlled by heavy discounting. Computer leasing and PaaS have been a thing in business for many years, and hasn't replaced buy and own, so I suspect the XaaS model will continue to coexist in the home and SOHO market unless there's some confounding factor. If there is a confounding factor, my guess is far higher than expected levels of loss on XaaS contracts. These are unsecured credit, and will appeal to certain segments of the market who simply aren't to be trusted with disposable cutlery, never mind an easily fenced laptop.
Taking a step back from the fact that I don't like XaaS, I think this is a storm in a teacup - HP have offered a service not previously widely offered top consumers, and if consumers want to buy it at that price, and HP think they can make more money surely that's a good thing? Nobody complains (much) that Chanel No. 5 is almost as expensive as printer ink, and generates huge profits for the international conglomerate behind the brand, nor do many complain about the price of single malts, often owned by big international combines.
For the sort of logic-heads such as myself that read the Reg, we don't see the benefit, but nobody is being forced here.