back to article Willy Wonka event leaves bitter taste with artificially sweetened promises

In the most flagrant case of false advertising since The NeverEnding Story, cops were called to a Wonka-themed "Willy's Chocolate Experience" in Glasgow, Scotland, because promotional material was made entirely from AI-generated slop. "INDULGE IN A CHOCOLATE FANTASY LIKE NEVER BEFORE – CAPTURE THE ENCHANTMENT™" the website …

  1. Anonymous Coward
    Anonymous Coward

    No more of a fantasy

    than the offerings currently being proposed by the UK's political parties.

    1. fandom

      Re: No more of a fantasy

      The Register should create a new "Anonymous Coward" variant, something like "Mr Cheap Applause"

  2. Neil Barnes Silver badge
    Coat

    exarserdray lollipops

    I don't know how I've lived so far without them! Is it too late to apply for one?

    1. cyberdemon Silver badge
      Terminator

      UKXEPCTED TWITS

      https://willyschocolateexperience.com/index_files/twilighttunnel.png

      Perhaps the only part of the AI marketing that is not misleading, is its description of the management

      1. cyberdemon Silver badge
        Devil

        Re: UKXEPCTED TWITS

        Given the Wonka actor said they had been given nonsensical scripts to learn at the last minute and even his contract looked like nonsense, and that the organiser's "apology" was that "multiple suppliers had let us down at the last minute", i wonder if those suppliers had also been given AI-generated nonsense specifications at the last minute too..

        I.e. it sounds like some knobhead thought "what if we get AI to design and organise an event all on its own with minimal input from ourselves", and sell tickets at £35 each, not giving a shit about the psychological effect on customers (kids) and contractors..

  3. Anonymous Coward
    Anonymous Coward

    Willy Wonka 1971 Oompa Loompa Song

    Willy Wonka 1971 Oompa Loompa Song

  4. elsergiovolador Silver badge

    FANTASY

    INDULGE IN A CHOCOLATE FANTASY LIKE NEVER BEFORE

    At least that wasn't "two girls one cup" kind of event (don't Google it).

    1. Arthur the cat Silver badge

      Re: FANTASY

      I think that should have been DON'T Google it!

      1. Anonymous Coward
        Anonymous Coward

        Re: FANTASY

        Go on Google it.

        It's a right of passage. Why should the old sweats be the only ones psychologically damaged by the earlier days of the internet.

        You might as well add in Goatse and Rotten.com but not on a public or work computer. And get your therapy booked.

        1. Captain Hogwash Silver badge

          Re: FANTASY

          If you're googling from the UK and don't want a knock at the door, use TOR.

        2. ShortLegs

          Re: FANTASY

          "You might as well add in Goatse and Rotten.com but not on a public or work computer. And get your therapy booked.'

          It wont matter what computer you use, neither site has existed for, oh I dunno, a decade? Along with deathsucks.com gone gone gone

          1. Anonymous Coward
            Anonymous Coward

            Re: FANTASY

            you can always go to https colon slash slash hick dot org slash goat slash index-orig dot html

            Still up as of just now. Enjoy.

            And don't forget tubgirl. Just saw her hanging out on Reddit in the LOTR sub.

        3. Phlegm

          Re: FANTASY

          *rite

          1. Anonymous Coward
            Anonymous Coward

            Re: FANTASY

            I am shamed

    2. Anonymous Coward
      Anonymous Coward

      Re: FANTASY

      Do they do it as a ‘99’ ?

  5. Arthur the cat Silver badge

    Catgacating

    Isn't that a film about a society where all cats are genetically graded?

    1. Anonymous Custard Silver badge
      Trollface

      Re: Catgacating

      Didn't that get released in 2019?

      1. Anonymous Coward
        Anonymous Coward

        Re: Catgacating

        Didn't that get released in 2019?

        I don't think you can really call that a release, more like an escape from captivity...

  6. Flocke Kroes Silver badge

    Re: worsening of everything from media to film to advertising to politics

    Perhaps not everything: replacing politicians by generative AI might be a step in the right direction. Instead of the expense of holding elections we could simply have AI predict the results. The danger of self driving cars will be a thing of the past. No-one will have to drive to work because their job will be done by AI. So what if people starve when AI farmers irrigate with Brawndo. Their social media accounts can be maintained by AI and who would know the difference?

  7. Anonymous Coward
    Anonymous Coward

    House of Illuminati

    If "House of Illuminati" is not a red flag then you are lost to the world of scammers already.

  8. ShortLegs

    The next "world of imagination" will be the imaginary refund.

    Ltd company setup in Nov 2023, one shareholder

    Refunds "take up to 10 days to process"

    Actors not paid

    Cant even spell 'contract'

    all the signs of a scam

    1. tmTM

      He's a University student down in London

  9. Anonymous Coward
    Anonymous Coward

    BS on the cheap

    I recently went to a live concert of music from Lord of the Rings et al.

    The concert in itself was quite good: great musicians in the orchestra, a choir and epic music.

    What's not to like?

    However ...

    Above the orchestra, there was a row of three screens onto which stuff was projected.

    This stuff was live footage from selected musicians via some GoPros or similar camera distributed over the stage.

    Apart from some noticeable lag, that wasn't too bad or distracting.

    But, in addition there were animations.

    My guess is, they asked some generative AI to generate some scenes inspired by Lord of the Rings et al. in order to avoid having to fork out cash for licensing stills or even sequences from the movies.

    Avoiding throwing good money into the black pits of big studio accounts is always a good idea.

    However, I would have preferred if they had just dropped the whole "let's show animations" idea.

    1. Anonymous Coward
      Anonymous Coward

      Re: BS on the cheap

      They could have contracted some otherwise unemployed oompa loompas to dance and charm.

    2. ovation1357

      Re: BS on the cheap

      I'm in a few musical performance Facebook groups and there's been a few mentions and gnashings of teeth about some of these movie themed musical concerts.

      Best I can come up with right now is this page from Howard Shore warning about knock-off concerts: https://howardshore.com/notice-unofficial-concerts/

      I think the musicians were complaining about not getting paid after performing in the bootleg ones (which they didn't necessarily know weren't official until afterwards).

      1. ComputerSays_noAbsolutelyNo Silver badge

        Re: BS on the cheap

        Yes, that was one of them.

        On the other hand, the music is out there. So, as long as royalties are paid to the original composer, everybody is free to perform the music. On the other-other hand, I am not a lawyer.

        The thing that bugged me, was the reference to a specific set of movies and then showing visuals that are more at home in some '90s or '00s fantasy RPG.

    3. TheWeetabix Bronze badge

      Re: BS on the cheap

      “But we need to use AI. Make it AI.” I can just hear the marketards.

  10. Mark 85

    And so it begins????

    And so it begins – the absolute dumbing down and worsening of everything from media to film to advertising to politics to the written word at the dead hands of AI, stoked by venture capitalists' rabid faith that it will be some sort of productivity silver bullet.

    I think "it" began some time ago. Everything.... politics, education, products... all have been dumbed down for some time. So what is "beginning"?? Enquiring minds and all thaqt.

    1. Excellentsword (Written by Reg staff)

      Re: And so it begins????

      The end.

      1. Arthur the cat Silver badge

        Re: And so it begins????

        Or for us old farts: The End

  11. martinusher Silver badge

    They forgot something

    The advertising forgot to mention that you needed to bring your Apple Vision or similar headset.

  12. Howard Sway Silver badge

    INDULGE IN A CHOCOLATE FANTASY LIKE NEVER BEFORE

    I certainly wouldn't take my kids to an event being advertised with that slogan. I'd presume that they'd got the first 2 words of the attraction name the wrong way round.

  13. Philo T Farnsworth Silver badge

    Dismaland?

    Am I the only one who immediately thought of the Banksy art piece of a few years ago, "Dismaland," a "family theme park unsuitable for children?"

    https://en.wikipedia.org/wiki/Dismaland

  14. munnoch Silver badge

    Sweet Teats...

    Mmmmm, sweet, sweet teats...

    1. breakfast

      Re: Sweet Teats...

      Somehow this has got "sweet lemonade sweet sweet lemonade" going around my head...

      Better not as, as the saying goes, where it is made.

      1. TheWeetabix Bronze badge

        Re: Sweet Teats...

        Oh my horse…

    2. Anonymous Coward
      Anonymous Coward

      Re: Sweet Teats...

      I think you're looking for the adult version of the event.

  15. Gene Cash Silver badge

    Oompa-Loompa

    Man. I was not prepared for that tweet of the poor Oompa-Loompa girl. Holy hell. I don't think I've ever had as bad a day as it looks like she's having.

  16. This post has been deleted by its author

  17. Anonymous Coward
    Anonymous Coward

    Budget Wonka

    On a very very bad day.

  18. Wu Ming

    Tried LLM yesterday for the first time

    It was ridiculous. Public website found somewhere. Three questions. First two fairly open ended and without depth. Answers were entertaining. Not much space for failure there. Last one was a technical question. Answer was completely meaningless. Took first part of my prompt as a title of sort and generated some unrelated procedure about the rest.

    ML has not being instructed to tell: “I don’t know this subject.”. I doubt it will ever learn to do so. It takes intelligence.

    1. breakfast

      Re: Tried LLM yesterday for the first time

      The only practical use-case I have found for it so far is generating large amounts of generic text in roughly the right size and shape for test data.

      Hard to see how that's going to justify the amount they're spending on it. In fact if it stole all the income from every freelance artist and writer it still wouldn't come close to the amount they are spending on it. Very hard to see where they imagine the profit is going to come from.

      1. Arthur the cat Silver badge

        Re: Tried LLM yesterday for the first time

        The only practical use-case I have found for it so far is generating large amounts of generic text in roughly the right size and shape for test data.

        Ipsum lorem generators probably take less energy.

  19. breakfast

    An inexplicably high-effort grift

    In an age when AI-based grifting grows ever easier, I can't help but wonder why one would go for this incredibly baroque approach. It clearly is a con and nobody will see their money again, but it's so complicated and awkward to hire a warehouse and actors and a handful of lacklustre props and set up the whole thing as though it is a real production. It's so high-profile and weird.

    It's hard to imagine why someone would choose this, from the world of possible scams available to them.

    The AI images thing is not as stupid as it looks, though - a little like misspelt spam messages, bad AI advertising can operate like a filter that eliminates the less gullible, allowing the scammer to identify vulnerable marks more easily.

    1. Glenn Amspaugh

      Re: An inexplicably high-effort grift

      Adds Wonko Experience to Fyre Festival and Dash Con grift pile.

      I don't get all the work that was done on each of these grifts to just quarter-ass something to the public at the end.

      I mean, computers are supposed to make it easier to grift.

      /my AI kingdom for a ball pit

  20. bemusedHorseman
    Trollface

    I mean, they could have at least used live AI generation to make the boat scene, that at least would have felt screen accurate...

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