back to article AI PC hype bubble swells, but software support lags marketing

AI hype is now infecting a computer industry that just months ago was still wrestling with how best to define an AI PC. It won't come as a surprise that the biggest brands could be creating short-term customer expectations that go unfulfilled. System builders and chip giant Intel have settled on the AI PC as a way to drive …

  1. Mike 137 Silver badge

    Hype indeed.

    " taking meeting minutes, organizing a fantasy football league, automating enhancements for photo and video editing, or laying out the perfect itinerary for a family reunion based on everyone's arrival and departure times"

    They always come up with utter trivia, don't they. The only remotely challenging task in this list could be 'automating enhancements for photo and video editing', although even there human experts seem to have done pretty well so far, but I suppose 'AI' might save time by speeding up complex processing *. However the rest of the suggested applications are negligible tasks for any thinking human so why cite them as examples where 'AI' might be needed? One can't avoid the impression that this is technology seeking problems to solve -- self-congratulatory technocrats shouting "look at me Mum - I'm so clever!" rather than attempting to serve their public with what it actually wants or needs.

    * however, attempts at 'AI enhancement' of video so far, for example on the Internet Archive seem to have been restricted to appallingly crude colorization of classic BW movies, which I have had to spend quite a lot of effort undoing.

    .

    1. Tron Silver badge

      Re: Hype indeed.

      There is a lot of colourisation around - a process that is regarded by artists and curators to be the cultural equivalent of molestation, distorting the past and destroying the artistic credibility of the image.

      AI: Dumb down your culture with a click of your mouse. Wahey. Oh brave new world.

      I have no time for wall to wall AI as my computing decks were cleared several years ago to make space for the imminent metaverse revolution. Only when that happens, fills my every computing moment, burns like a comet across the sky and gently fades away in a damp patch of post-coital tristesse, will I have the space in my life for AI. So unless I blinked and missed the whole metaverse thing, which was supposed to be the biggest thing since the pyramids and worth zillions, AI will just have to wait its turn on the gimmick roster.

      I haven't missed the whole metaverse thing have I? I don't recall it being cancelled. Wrong sort of snow/holding it wrong etc. Maybe they could have a website for this sort of thing, so we know which gimmick we are supposed to throw money at, what the world is about to be saved by, and what current moral panic should be distressing us. Are we still running with online harms or have we moved on to GAI?

      1. ldo

        Re: cultural equivalent of molestation

        Trouble with saying “A is as bad as B” is you’re also saying “B is no worse than A”. Do you really want to be saying that “molestation” is no worse than changing a few colours on an image?

  2. chuckufarley Silver badge
    Joke

    AI PC's Dominating in 2027...

    ...means that 2030 will be the year of the Fact Checking PC that corrects all of the hallucinations generated by our AI PC's.

  3. Clausewitz4.0 Bronze badge
    Devil

    Marketing Fail - Again !

    Ai PC ?!?! Have not we learned this sh1t is not even good to marketing normal brands?

    Why not a "Quantum PC" ?

  4. TheMaskedMan Silver badge

    "This refers to AI PCs with a high performance NPU (40–60 tera operations per second) and an "AI-first operating system" that enables "pervasive AI capabilities in the OS and apps.""

    Oh bloody hell, no! I'm quite happy with a PC that does what I need, when I need it. I do not want a PC that does what it thinks I need, when it thinks I need it, whether I need it or not.

    Maybe time to run out and buy the fastest non-AI PC you can get, in the hope that it will last long enough to either outlive the AI craze or let everyone else deal with the bugs. Never buy version 1 of anything!

    1. yetanotheraoc Silver badge

      Nerves of steel

      "Maybe time to run out and buy the fastest non-AI PC you can get ..."

      The other strategy is to wait for the tulip mania to reach full flower before buying your daffodil. There ought to be some decent markdowns just before stock runs out, as they try to clear "unwanted" inventory for the shelf space.

      1. Doctor Syntax Silver badge

        Re: Nerves of steel

        Also there'll likely be some nearly new, non-AI H/W on the 2nd -hand market fairly soon.

    2. unaware

      Got me an $700 i5. Lightweight, Discrete, non-CUDA, not eating power for lunch, 64GB DDR 3TB SSD, notebook for just non-AI coding. That was hard. Last of a kind probably.

    3. itsborken

      NPU

      The NPU will have the fastest and most used nop loop ever.

  5. MacGuffin

    Who are they?

    "However, analysts now forecast an AI PC boom for 2024"

    And just who are these analysts and why are the qualified to make a forecast?

    1. Doctor Syntax Silver badge

      Re: Who are they?

      In answer to your two questions:

      1. They're anyone who can read the news, regurgitate it and persuade someone to pay good money for the resul.

      2. See 1.

      1. David Hicklin Bronze badge

        Re: Who are they?

        > They're anyone who can read the news, regurgitate it and persuade someone to pay good money for the result.

        Is that not what AI does? regurgitate from the data sets based on the question?

        In that case theirs will be the first jobs to go !

    2. Shalghar Bronze badge

      Re: Who are they?

      "And just who are these analysts and why are the qualified to make a forecast?"

      They are people in need for money, paid for their "analytics" by people who would lose money if this "AI" hype ebbed low before their AbsolutelyInsufferable design fails can be sold.

      BTW: What gives you the impression that "analysts" or "experts" need to have a qualification instead of a marketing title?

  6. 43300 Silver badge

    The AI-bullshitters are excreting more of the usual utterly unconvincing reasons as to why we need the Emperor's New Computer! The claimed uses are so pointless, unnecessary and/or tenuous that it rather demonstrates that 'AI' is still a solution desperately looking for a problem!

  7. trevorde Silver badge

    Obvious error

    Gartner not hyping something to the max

  8. Flocke Kroes Silver badge

    A first generation AI PC ...

    1) is more expensive than an ordinary PC.

    2) requires drivers that support a standard API that does not exist yet to make use of AI hardware.

    3) will never have a driver update to increase sales of second generation AI PCs.

  9. Randall Shimizu

    The PC have not demonstrably shown use cases for AI PC's. The PC industry needs to show how offloading Ai functions to the PC will increase ROI for companies and people. Gaming probably has the most potential for increasing AI performance...We should also remember that much of what we do is in the cloud.

  10. navarac Silver badge

    Needed like a hole in the head

    AI is needed as much as 3D Paint or 3D TVs. Like they lasted just about 5 minutes as well. It is all marketing super-hype. Windows is run by the Marketing CEO.

  11. unaware

    No NPU. No Windows 12 ?

    News from microsoft in 2025: now we will make your experience even better and secure by making windows hardware requirement include an NPU.

    read: There is enough space in landfills for your insecure TPM based hardware.

  12. CatWithChainsaw

    Please, pretty pretty please

    Can this fad fall into the Trough of Disillusionment and STAY there??

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