This could be useful...
If, and only if, non-AI-generated content all starts using this as well. So if for example cameras started to sign the images they produced (would have to be with a hardware-protected key, which certainly complicates things). And then photo editing tools would need to sign their output as well (including whether or not whatever they started with was signed). That gets even trickier unless it's a cloud based tool, because keys can always be extracted from local software. It's not going to be easy.
Basically, it's not very helpful until things get to the point where _not_ having that provenance information starts to become suspicious.